India Apparel & Footwear Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: India Apparel & Footwear Market (2025-30):

The India Apparel & Footwear Market size was valued at around USD 67.32 billion and is projected to reach USD 109 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.45% during the forecast period, i.e., 2025-30.  The apparel and footwear sector includes the production, distribution, and sale of clothing & footwear products. Apparels consist of clothing items like shirts, pants, dresses, jackets, etc., which range from everyday casual wear to fashionable & athletic wear. Footwear refers to products like shoes, sandals, boots, sneakers, etc., that have been used for a long time to provide comfort & protection to the feet. In the apparel and footwear market, trends and fashion are constantly changing, and companies have been evolving to adapt quickly in order to stay relevant & meet the needs of consumers.

The industry is also highly influenced by global economic conditions, consumer preferences, and technological advancements, making it a dynamic & continually evolving market. During the historical years, the apparel & footwear industry of the country encountered a rise in demand for comfortable casual clothing & sportswear. In terms of comfortable casual wear, athleisure remained popular, owing to the habit created by the effect of the pandemic. Despite an improvement in mobility following the pandemic, consumers were unwilling to return to their skinny or slim-fit jeans due to the habit of wearing more comfortable clothing, thus contributing to enhancing the India Apparel & Footwear Market size.

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This resulted in stronger demand for occasion-based casual apparel made up of stretchable & breathable materials, with a focus on offering increased comfort. This trend was backed by the reopening of fitness centers & sports facilities that had been closed during the lockdown. Therefore, with the growing health awareness among customers, especially during & post-pandemic, in order to improve their immunity & to keep them fit, demand for comfortable apparel & footwear, including sportswear, is witnessing an upsurge, further affecting the future market.

India Apparel & Footwear Market Driver:

Social Media Influence on Consumer Purchase Patterns – Social Media had a paramount impact on the growth of the India Apparel & Footwear market over the past few years. With the increasing time duration that consumers spent on these networking platforms, it became a great source of advertisement & created awareness among consumers. Most Brands like H&M (Hennes & Mauritz) India Pvt. Ltd, Bata India Ltd, etc., have been actively adopting it to spread awareness among consumers, which has been significantly escalating their sales over the historical years. These platforms allow companies to directly reach out to their target audience, reducing the need for middlemen.

Further, presence on these online platforms allows companies to engage with their customers & receive feedback on their products. This has led most companies, including Lifestyle International Pvt. Ltd, Bata India Ltd., Paragon Group Ltd, etc., to ensure their presence on these online platforms to follow trends in consumer styling. Hence, the escalating adoption of social media advertisement, coupled with rising consumer preferences to follow celebrities, is anticipated to uplift the sales of apparel & footwear across the country during the forecast years.

India Apparel & Footwear Market Opportunity:

Brands Offering Custom-fit Clothes to Create Opportunity for the Market– The menswear market in the country has been shifting from ready-made clothing to custom-made clothing in recent years. As more & more men who have been purchasing premium or luxury ready-made clothing desire to wear a shirt or a pair of pants that fit them exactly, the trend of custom-fit clothes is currently reviving in India. The term "custom-fit clothes" refers to any item of clothing that has been altered to fit a customer based on their measurements & preferences.

Made-to-measure services are available in India among luxury brands like Armani, Versace, Zegna, Cadini, and Canali, as well as premium brands like Raymond and Louis Philippe. Moreover, high-end companies like Creyate by Arvind Group have started offering bespoke tailoring to capitalize on the rising demand for custom-fit apparel among Indian males. Hence, the reviving trend of custom-fit apparel coupled with the amplifying presence of players in the segment is anticipated to create a significant opportunity for market growth in the forecasted years.

India Apparel & Footwear Market Challenge:

Excessive Presence of Unorganized Players – The excessive presence of unorganized players in the market has negatively affected the sales of organized players across the country. It is mainly because, in India, the unorganized players have been selling products at lower prices, making it difficult for organized retail players to compete. Moreover, the unorganized players are often not subjected to regulations & taxes, leading to offering greater profits & having a negative impact on the organized players & the market as a whole.

In addition, there has been an expansion of several markets in India that sell apparel and footwear from unorganized players, and consumers prefer them due to lower prices. As a result, the unorganized sector has hampered the growth of the organized retail market in the past & is expected to continue to do so in the future due to increased competition for organized players.

India Apparel & Footwear Market Trend:

Amplifying Adoption of Sustainable Clothing Among Consumers – In recent years, India has witnessed a growing trend towards sustainable clothing, which can be attributed to the rising environmental awareness, coupled with consumer trends toward mindful & conscious consumption. With the increasing awareness about environmental issues, people are becoming more conscious of the impact that their choices have on the planet, and are seeking out products that are environmentally-friendly. Moreover, the government has also been playing a major role in promoting sustainability in the clothing & fashion industry. Through various initiatives and policies, the government is encouraging companies to adopt sustainable practices in their operations and supply chains, to promote eco-friendly products.

In response to these initiatives, many companies like Future Group, Shoppers Stop, Aditya Birla Retail, Arvind Brands, Lifestyle, etc., are taking steps to adopt sustainable practices in their operations and supply chains, in order to meet the expectations of consumers and stakeholders. Consequently, the growing trend towards sustainable clothing, which is driven by a combination of environmental awareness, consumer trends, and government initiatives, has been positively benefitting the market growth.

India Apparel & Footwear Market (2025-30): Segmentation Analysis

The India Apparel & Footwear Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2025–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on Category:

• Apparel
• Footwear

With potential share Apparel Category witnessed considerable growth in the India Apparel & Footwear Market during the historical years. It has majorly contributed to a rise in demand for comfortable casual clothing & sportswear. In terms of comfortable casual wear, athleisure continued to experience good demand in historical years. The reason behind this significant demand was that even though the pandemic situation stabilized, and mobility increased, customers have been preferring comfortable clothing such as casual shirts/t-shirts, casual blazers, baggy jeans, straight-fit jeans, and chinos, which are made of stretchable and breathable fabric.

Moreover, in India, with the growing consumer spending owing to the rising disposable income, consumers have been significantly indulging in leisure activities like going out for fishing, rafting, motor boating, sailing, etc. These trends have substantially raised the demand for comfortable apparel like sportswear, casual t-shirts, trousers, etc. Hence, with the growing interest of consumers to involve in leisure activities coupled with amplified demand for comfortable clothing, the market is expected to grow in the upcoming years as well.

Based on Distribution Channel:

• Store-based Retailing
  • Grocery Retailers
  • Non-Grocery Specialists
  • Mixed Retailers
• Non-store Retailing
  • Direct Selling
  • Home shopping
  • E-commerce
  • Vending

Of them all, Store-based Retailing captured the substantial share of the India Apparel & Footwear Market during the historical years & is expected to experience significant growth in the forecast years as well. This is owing to the strong presence of organized players in this domain. The growth of mall culture in India has created a conducive environment for retail stores, as malls provide a centralized & organized shopping experience. In addition, the number of consumers visiting the mall for a unified shopping experience, especially on weekends, has increased significantly over the past few years. This has led several companies, like Go Fashion, Suta, etc., to expand their retail outlets across the country to enhance their retail sales in different regions.

Henceforth, the higher inclination of consumers toward offline retail shopping, coupled with the presence of a large number of retail outlets to ease accessibility, would significantly help in improving the growth of the store-based retailing segment in the India Apparel & Footwear market during the forecasted years.

India Apparel & Footwear Industry Recent Development:

• 2025: In a strategic move, India’s largest fashion player, Aditya Birla Fashion and Retail Ltd. (ABFRL) has demerged into two entities that are planning stronger growth trajectories in their carved-out markets. This lists two entities, ABFRL and Aditya Birla Lifestyle Brands Ltd (ABLBL).
• 2024: Page Industries Ltd, the exclusive licensee of Jockey in India, has indeed launched Jockey Women Activewear. This launch is part of Jockey's broader strategy to expand its women's innerwear and activewear collection and cater to the evolving needs of female consumers.

Gain a Competitive Edge with Our India Apparel & Footwear Market Report

• India Apparel & Footwear Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• India Apparel & Footwear Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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