Global Digital Signage Market Research Report: Forecast (2024-2030)

Market Definition

With the declining appeal of traditional signage and billboards, the popularity of digital signage is rising. Digital Signage displays dynamic content that is more engaging and influential. Digital signage uses LCD, LED, OR OLED screens of different sizes and resolutions that define the quality in which the content will be displayed. Based on the requirement, digital signage can be interactive using accessories and software. Digital signage is an efficient way of effectively transferring information or interacting with your audience.

Market Insights & Analysis: Global Digital Signage Market (2024-30):

The Global Digital Signage Market size is valued at around USD 24.8 billion in 2024 & is estimated to grow at a CAGR of around 8.2% during the forecast period, i.e., 2024-30. The increasing infrastructural implementation, rising commercial usage, and constant evolution of technology are factors driving market growth.

Expanding public transportation networks, public infrastructure, and commercial buildings have fueled the demand for digital signage. Transportation networks are being equipped with digital signage to communicate safety rules, real-time location, and other information to get attention and make the transfer of information more engaging and effective. These screens are also used for advertising to get on-the-move attention where a high concentration of foot traffic is present such as stations or bus stands. Factories are equipped with digital signage to display safety hazards or instructions for a certain task, they are also used to display real-time information such as production rate or performance indicators.

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Additionally, the wide adoption of digital signage in the commercial sector is another factor behind the high demand. Hotels, restaurants, retail chains, quick service restaurants (QSR), malls, and others are using digital signage for various purposes such as displaying advertisements, digital menus, information regarding a product, ordering, self-checkout at malls, feedback gathering, and others. Moreover, continuously evolving technology and the introduction of new features with rising demand for high-resolution 4K and 8K displays with better visuals and colors and enhanced viewing angles are augmenting the size & volume of the industry further.

Global Digital Signage Market Driver:

Growing Demand for Custom Signage Solutions to Drive the Market – With the rapid adoption of digital signage in various sectors, demand for custom signage solutions is rising. Digital signage is gaining popularity in industrial buildings to display important information and improve communication. In restaurants, menus and ordering processes are being digitalized using kiosks. The retail sector for marketing and interacting with customers and others.

Every sector has different requirements for their signage, they require different sizes, picture quality, and features based on the purpose it will serve. Digital signage market players offer solutions for every requirement with a variety of sizes, resolutions, and brightness and can further customize it using software and accessories to enhance its functioning. This availability of a wide variety to choose from is an attractive offering for businesses and organizations drives the demand further and will motivate the market players to introduce more advanced and innovative solutions.

Global Digital Signage Market Opportunity:

Integration of AI & Data Analytics Offering Lucrative Opportunities – Infusing AI and Data Analytics into digital signage can transform the digital signage industry. By utilizing AI and data analytics, businesses can draw valuable insights from customer data collected through digital signage such as most engaging content, customer preferences, trends, and others. These can enable companies to fine-tune marketing strategies, it will enhance customer experience, and increase engagement.

Moreover, AI is efficient in identifying trends and patterns, it can be used to suggest new products to customers based on historical purchases and preferences. AI and data analytics can also be used to measure signage performance.

Global Digital Signage Market Challenge:

High Initial Costs to Impede Market Growth – Installing digital signage can be expensive owing to the high cost of high-quality displays and accessories. Digital signage is installed to engage customers and offer them an immersive experience, it is necessary to install high-resolution displays that offer higher picture quality that is more detailed and sharp and have good contrast to make the details more noticeable to offer the customer a good experience. Low-resolution screens may have poor picture quality and finer details may go unnoticed or even fail to get the customer's attention as they might not want to engage with it. Customer experience is crucial in digital signage; hence high-resolution displays are necessary. But, these high-resolution displays are expensive. Moreover, the cost of mounts, media players, software and content updates, and others adds further to the cost, making them out of reach for many.

Global Digital Signage Market Trend:

Interactive Signage Gaining Traction – Self-service kiosks have gained popularity in recent years. Ranging from ordering kiosks at restaurants, self-check-in at hotels, and ticket vending kiosks to self-check-out at retail stores. Interactive signage has made various tasks more efficient. They can also be used to provide customer support in remote areas, help desks at stations and bus stands, or feedback gathering for stores or services. Moreover, this interactive signage can be installed inside a store to explore the products or display engaging and interactive content. This gives the customer a sense of independence and is more convenient. Thus increasing popularity of interactive signage is changing industry dynamics and is anticipated to augment the size & volume of the Global Digital Signage Market.

Global Digital Signage Market (2024-30): Segmentation Analysis

The Global Digital Signage Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the global level. Based on the analysis, the market has been further classified as:

Based on Resolution:

• 1280p*720p (HD)
• 1920p*1080p (Full HD)
• 3840p*2160p (Ultra HD, 4K)
• 7680p*4320p (8K)

Full HD or FHD display segment is the most commonly used screen resolution in the signage market. Full HD offers superior quality and more defined visuals. It can display twice the details compared to regular HD, it is a market standard now. Due to its finer picture quality at affordable prices, it is an ideal choice for signage. Though Full HD displays are the most common, the 8K display segment has shown the highest growth and is expected to go higher during the forecast period. Acknowledging the importance of superior picture quality businesses want to display the highest possible quality of their content with every minute detail visible to the customer. The content creator’s urge to provide the customer with an immersive experience is what drove the growth of 8K.

Based on End User:

• Manufacturing
• Food & Beverages
• Retail
• Education
• Hospitality
• Healthcare
• Logistics & Transportation
• Fitness, Leisure & Culture
• Event Management
• Commercial Real Estate
• Others

The retail segment holds the largest share of the Global Digital Signage Market. Digital signage has revolutionized the marketing aspect of businesses, Digital signage, with its engaging dynamic, and interactive content, enhances the customers' experience, and the retail market is exploiting this to its advantage. The bright and flashy content grabs customers' attention and piques their interest, making them engage with the signage and provoking impulse buying, driving sales. Interactive digital signage also helps in gathering consumer data through feedback and surveys, this data can be analyzed to get insight into consumer preferences and trends, which can help fine-tune the content, marketing strategy, and other variables.

Moreover, many stores use interactive signage as self-check-out points to make the shopping experience more convenient, involving, and independent. Self-check-out has been gaining popularity in the retail industry. The adoption of digital signage has increased significantly in recent years and is expected to grow further during the forecast period.

Global Digital Signage Market (2024-30): Regional Projections

Geographically, the Global Digital Signage Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

North America is dominating the Global Digital Signage Market. North American countries such as the USA and Canada are the primary reason, developed infrastructure and advanced technology give it an edge over other regions. People of North America are more accepting of innovative technology, making it a market of opportunities for digital signage, as the success of any technology relies on the acceptance by people who will use it. The expanding retail market is fueling the demand further, as the need for enhancing the consumer shopping experience increases. The hospitality industry in North America is also increasingly deploying interactive signage to enable self-check-in, acting as another growth factor for the digital signage industry.

Additionally, the government is also actively installing digital signage in public buildings to maintain a continuous flow of information. The ever-growing industries are adopting digital signage, equipping their manufacturing pants with digital signage to pass instructions on safety and other matters and maintain communication. Moreover, high disposable income and rapid commercialization of 5G and fiber optics, made digital signage more accessible and practical in the region.

Global Digital Signage Industry Recent Development:

• 2024: LG is introducing its advanced Anti-Discolouration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight.
• 2024: ViewSonic announces 92-inch, 5K, Ultra-Wide Commercial Display Optimized for Microsoft Teams Rooms and Digital Signage. The CDE92UW is engineered for simplicity and performance; to ensure continuous 24/7 operation for enhanced messaging and communication.

Gain a Competitive Edge with Our Global Digital Signage Market Report

1. Global Digital Signage Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Digital Signage Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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