Global Digital Asset Management Market Research Report: Forecast (2025-2030)
Digital Asset Management Market - By Offering (Solutions Services) By Asset Type (Text Documents (Multimedia [Images & Photos Videos Audio Files Others]) By Deployment (Cloud... On-Premises) By Enterprise Size (Large Enterprise Small and Medium Enterprise) By Business Function (Sales Marketing IT Finance Others (Graphics and Designing, Distribution, Human Resources, etc.)) By End-Users (BFSI Healthcare Media & Entertainment IT & Telecom Hospitality Manufacturing Others (Education, Retail & E-Commerce, etc.)) and others Read more
- ICT & Electronics
- May 2025
- Pages 190
- Report Format: PDF, Excel, PPT
Market Insights & Analysis: Global Digital Asset Management Market (2025-30):
The Global Digital Asset Management Market size was valued at around USD 5.21 billion in 2024 and is projected to reach USD 11.29 billion by 2030. The market is also estimated to grow at a CAGR of around 14.4% during the forecast period, i.e., 2025-30. A surge in digital content, coupled with globalization of businesses and acceleration in e-commerce, is generating significant demand for the market. Frequent advancements are occurring in technologies across various domains, including Media & Entertainment, healthcare, and IT & Telecom. The sectors are registering multiple public and private investments and increased support from the governments to enhance the integration of such technologies in these industries. For example, IT hubs like the US, Germany, and Japan are focusing significantly on developing emerging technologies, especially in 6G, AR/VR, 3D, along with edge computing and IoT. Such advanced technologies require the use of Digital asset management services to manage the digitally developed content. For instance, in 2022, DOCOMO and NTT collaborated with seven companies, including Nokia and SK Telecom, to develop new 6G wireless technologies, and are currently conducting tests across various 6G frequency bands.
| Report Coverage | Details |
|---|---|
| Historical Years | 2020–23 |
| Forecast Years | 2025–30 |
| Market Value in 2024 | USD 5.21 Billion |
| Market Value by 2030 | USD 11.29 Billion |
| CAGR (2025–30) | 14.4% |
| Leading Region | North America |
| Top Key Players | Adobe Inc., Aprimo Inc., Acquia Inc., Bynder B.V., Cloudinary, Cognizant Technology Solutions Corporation, Celum, Canto Inc., International Business Machines Corporation, Oracle Corporation, Microsoft Corporation, Open Text Corporation, North Plains, Hyland Software, Inc., Frontify AG, and Others |
| Key Report Highlights |
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As the 6G development is rising, concerns like data latency and unsecured networks are expected to be reduced, thereby establishing the ability to process massive global data. The creation of massive digital material will require the use of Digital Asset Management (DAM) solutions to improve the efficiency, security, and accessibility of the digital content.
Additionally, the North America region is experiencing the establishment of new healthcare facilities, resulting in the generation of enormous patient data and health-related digital content. Thus, to manage such vast digital content, players in these industries are significantly investing in digital asset management solutions and services. Healthcare facilities like Queensland Health, OSF Healthcare, and Florida Cancer Specialists have invested in top DAM solutions to manage their digital content, including medical images, patient records, videos, and various medical documents.
Global Digital Asset Management Market Driver:
Increasing Government Initiatives for Digitalization in Various Sectors – Digitalization is being adopted by various developed and developing economies to foster innovation and promote economic growth. In the global digitalization relay, Europe, North America, and the Asia Pacific are the top regions, with some specific countries standing out in their efforts.
Governments of Finland, Germany, Denmark, and the UK are taking initiatives to bring about digitalization in various industries of their nations. Some of the major strategies driving the digital trend include the EU’s Digital Single Market Strategy, Finland’s Digital 2030 Strategy, and the UK’s Government Digital Service (GDS). Aligning with these digitalization strategies, governments are introducing initiatives and policies that would enhance the technological infrastructure of key industries such as healthcare, IT, education, manufacturing, and others.
Additionally, in Asia-Pacific region is also experiencing a significant digital transformation in various countries like China, Japan, South Korea, Singapore, and India. The transition is being implemented in several industries, especially in the healthcare sector. The sector is incorporating software, hardware, networking, and sensors into healthcare delivery systems. For instance, the government of India introduced a digital health infrastructure, Ayushman Bharat Digital Mission (ABDM), focusing on connecting the nationwide healthcare system by creating an online platform for healthcare. Similarly, in 2022, China, under its five-year National Health Informatisation Plan, aimed to achieve complete digitalization of national health information by 2025. Such initiatives will result in the creation of highly sensitive digital public content, which in turn is enhancing the need for DAM solutions for centralized storage, efficient file management, sharing of data, and enhanced security.
Global Digital Asset Management Market Opportunity:
Growing E-commerce Sector Offering Growth Opportunities – The dramatic growth of the e-commerce sector has increased the need for strategic incorporation of DAM services and solutions. Over the past decade, e-commerce has risen significantly, with quick commerce being the latest trend in the industry across developed and developing nations. As per ITA, it is anticipated that, owing to consumers being acclimatized towards the convenience of online shopping, the trend line will rise and will register a growth of 12% by the end of 2025.
With the growing e-commerce industry, the demand for DAM solutions in e-commerce will also rise. Various retailers like BlinkIt, Walmart, Flipkart, Amazon, Shopify, and others produce a large amount of data in the form of catalog content, customer data, and others. Such businesses highly benefited from a well-structured DAM system, allowing them to effortlessly organize, create, store, and distribute digital assets. Multiple companies in the e-commerce industry, such as Coolblue, Bigbasket, Swiggy, Shopify, Alibaba, and others, have adopted DAM solutions. These solutions effectively store and manage the creative assets, including product videos, photos, and descriptions, across multiple digital platforms. The US and China are the leading countries in the e-commerce industry, which presents attractive opportunities for the DAM service providers to expand their market.
Global Digital Asset Management Market Challenge:
High Implementation Cost of DAM Solutions – The market for digital asset management (DAM) is severely hampered by high implementation costs because many businesses incur large costs while setting up and integrating these systems for the first time. Purchases of software, gear, and training can be quite expensive, especially for smaller companies with tighter resources. Many prospective users are deterred from implementing DAM technology by the high cost barrier, which keeps them from enjoying the advantages of more efficient asset management. As a result, the industry's potential for growth and innovation is constrained by smaller businesses' reluctance to invest in DAM solutions, which limits market expansion overall. This limitation is a problem for DAM providers looking to expand their use.
Global Digital Asset Management Market Trend:
Integration of AI and Automation Gaining Traction – The amalgamation of artificial intelligence (AI) and automation in digital asset management (DAM) solutions is altering organizations’ activities to manage their assets. Various companies are integrating AI capabilities into DAM solutions to automate metadata tagging and describing assets. For instance, Acquia, in 2023, recently integrated an AI Assistant in Acquia DAM, a feature in the company’s Workflow proofing tool that leverages the power of AI to help users in creative workflows. AI-powered tagging and search capabilities enhance productivity by allowing its users to access digital assets at lower latency. In addition, machine learning algorithms help in forecasting trends of asset usage, providing companies the capability to optimize their asset utilization and improve their decision-making. Thus, the integration of advanced AI and automation offers immense growth opportunities for data asset management.
Global Digital Asset Management Market (2025-30): Segmentation Analysis
The Global Digital Asset Management Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025-2030 at the global level. Based on the analysis, the market has been further classified as:
Based on Deployment:
- Cloud
- On-Premises
The on-premises segment registered the highest share of around 60% in the Digital Asset Management Market in 2024. The cloud segment is the fastest-growing segment, registering the highest CAGR in the forecasted period. The emergence of the cloud-based deployment model of DAM is restructuring the Global Digital Asset Management Market, being driven by accelerated growth in advancements and adoption of cloud technology. The cloud-based DAM solutions offer scalability and accessibility to businesses. Cloud solutions also eliminate the need for establishing and maintaining highly expensive on-premises infrastructure, thus providing cost benefits. Many digital asset management solution providers, such as Bynder, Aquia, and Adobe, have experienced a considerable surge in revenues and customers, driven by the rising demand for cloud solutions of DAM.
Based on End-Users
- BFSI
- Healthcare
- Media & Entertainment
- IT & Telecom
- Hospitality
- Manufacturing
- Others (Education, Retail & E-Commerce, etc.)
The Media & Entertainment sector registered the highest share of around 18% in the end-user category of the Digital Asset Management Market in 2024. Digital Asset Management software and services are widely used by the Media and Entertainment industry to manage their vast array of multimedia content, including photos, videos, audio, and general content files. Digital tools facilitate speedier, more immersive experiences in a variety of fields, including interactive gaming, streaming platforms, high-definition video creation, and special effects.
Industry's dynamic nature and the requirement to involve global audiences pave the way for considerable growth of DAM solutions. The sector shows the indispensable need for DAM solutions for maintaining content quality and brand consistency across diverse platforms. Considering the immense demand from the media and entertainment sector, even the newly established DAM startups are focusing on introducing an innovative suite of asset management solutions tailored for the Media & Entertainment market. For instance, ioMoVo Corp, an AI-driven digital asset management (DAM) startup, announced its plans to launch its state-of-the-art suite of asset management solutions tailored for the media and entertainment (M&E) industry at IBC 2024 in Amsterdam.
Global Digital Asset Management Market (2025-30): Regional Projections
Geographically, the Global Digital Asset Management Market expands across:
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
North America has the largest market share of around 30% in the Global Digital Asset Management Market. The Advancements in technology and the adoption of cloud DAM platforms are impacting the positive growth of the market. Furthermore, the digital data is rising exponentially, due to the higher adoption of smartphones, accelerated internet usage, and connected devices, which in turn is accelerating the need for DAM solutions. For instance, the Pew Research revealed that around 91% of the North American population had a smartphone, with the population between the ages of 18-50 years holding the highest share in smartphone usage. Similarly, as per a study conducted by DE-CIX Internet Exchanges, North American data traffic was reported to be around 59 exabytes in 2023, a remarkable 23% increase from the 48 exabytes recorded in 2022.
Additionally, the rise in remote working culture in various industries, specifically in the IT and telecom industry across North America, is also attracting the need for DAM services. The US and Canada are hubs for large IT enterprises such as Microsoft, Apple, Meta, and more. Owing to flourishing digitalization and globalization initiatives, these companies are hiring people from across the world in a remote working culture. This is generating an even higher amount of digital material by the organizations that requires better management. DAM solutions help in smoothing the functioning of the organizations, maintaining brand consistency, and streamlining workflows. Thus, such organizations demand highly efficient digital asset management software and services.
Global Digital Asset Management Industry Recent Development:
- November 2024: Adobe launched Adobe Content Hub, integrated with Adobe Experience Manager (AEM) Assets, enhancing digital asset management (DAM) capabilities.
- June 2023: Bynder introduced generative AI, integrating ChatGPT into its DAM platform to automate and scale content creation, management, and distribution. This new feature, launching in the Content Workflow module, enhances editorial content creation, collaboration, and delivery speed.
Gain a Competitive Edge with Our Global Digital Asset Management Market Report
- Global Digital Asset Management Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
- This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
- Global Digital Asset Management Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.
*Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address.
Frequently Asked Questions
- Market Segmentation
- Introduction
- Product Definition
- Research Process
- Assumptions
- Executive Summary
- Global Digital Asset Management Market Trends & Insights
- Global Digital Asset Management Market Dynamics
- Drivers
- Challenges
- Global Digital Asset Management Market Regulations & Policies
- Global Digital Asset Management Market Hotspots & Opportunities
- Global Digital Asset Management Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Offering
- Solutions- Market Size & Forecast 2020-2030, USD Million
- Services- Market Size & Forecast 2020-2030, USD Million
- By Asset Type
- Text Documents- Market Size & Forecast 2020-2030, USD Million
- Multimedia- Market Size & Forecast 2020-2030, USD Million
- Images & Photos- Market Size & Forecast 2020-2030, USD Million
- Videos- Market Size & Forecast 2020-2030, USD Million
- Audio Files- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
- By Deployment
- Cloud- Market Size & Forecast 2020-2030, USD Million
- On-Premises- Market Size & Forecast 2020-2030, USD Million
- By Enterprise Size
- Large Enterprise- Market Size & Forecast 2020-2030, USD Million
- Small and Medium Enterprise- Market Size & Forecast 2020-2030, USD Million
- By Business Function
- Sales- Market Size & Forecast 2020-2030, USD Million
- Marketing- Market Size & Forecast 2020-2030, USD Million
- IT- Market Size & Forecast 2020-2030, USD Million
- Finance- Market Size & Forecast 2020-2030, USD Million
- Others (Graphics and Designing, Distribution, Human Resources, etc.)- Market Size & Forecast 2020-2030, USD Million
- By End-Users
- BFSI- Market Size & Forecast 2020-2030, USD Million
- Healthcare- Market Size & Forecast 2020-2030, USD Million
- Media & Entertainment- Market Size & Forecast 2020-2030, USD Million
- IT & Telecom- Market Size & Forecast 2020-2030, USD Million
- Hospitality- Market Size & Forecast 2020-2030, USD Million
- Manufacturing- Market Size & Forecast 2020-2030, USD Million
- Others (Education, Retail & E-Commerce, etc.)- Market Size & Forecast 2020-2030, USD Million
- By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
- By Competition
- Competition Characteristics
- Market Share Analysis
- By Offering
- Market Size & Outlook
- North America Digital Asset Management Market Outlook, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
- Market Share & Outlook
- By Offering- Market Size & Forecast 2020-2030, USD Million
- By Asset Type- Market Size & Forecast 2020-2030, USD Million
- By Deployment- Market Size & Forecast 2020-2030, USD Million
- By Enterprise Size- Market Size & Forecast 2020-2030, USD Million
- By Business Function- Market Size & Forecast 2020-2030, USD Million
- By End-Users- Market Size & Forecast 2020-2030, USD Million
- By Country
- The US
- Canada
- Mexico
- The US Digital Asset Management Market, 2020-2030F
- Market Size & Outlook
- By Revenues (USD Million)
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- Canada Digital Asset Management Market Outlook, 2020-2030F
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- Mexico Digital Asset Management Market Outlook, 2020-2030F
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- Market Size & Outlook
- Market Size & Outlook
- South America Digital Asset Management Market Outlook, 2020-2030F
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- By Country
- Brazil
- Argentina
- Rest of South America
- Brazil Digital Asset Management Market Outlook, 2020-2030F
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- Argentina Digital Asset Management Market Outlook, 2020-2030F
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- Europe Digital Asset Management Market Outlook, 2020-2030F
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- By Country
- The UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- The UK Digital Asset Management Market Outlook, 2020-2030F
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- Germany Digital Asset Management Market Outlook, 2020-2030F
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- France Digital Asset Management Market Outlook, 2020-2030F
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- Italy Digital Asset Management Market Outlook, 2020-2030F
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- Spain Digital Asset Management Market Outlook, 2020-2030F
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- The Middle East and Africa Digital Asset Management Market Outlook, 2020-2030F
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- By Business Function- Market Size & Forecast 2020-2030, USD Million
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- By Country
- The UAE
- South Africa
- Rest of Middle East & Africa
- The UAE Digital Asset Management Market Outlook, 2020-2030F
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- South Africa Digital Asset Management Market Outlook, 2020-2030F
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- Asia-Pacific Digital Asset Management Market Outlook, 2020-2030F
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- By Country
- China
- India
- Japan
- Australia
- South Korea
- Singapore
- Rest of APAC
- China Digital Asset Management Market Outlook, 2020-2030F
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- India Digital Asset Management Market Outlook, 2020-2030F
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- Japan Digital Asset Management Market Outlook, 2020-2030F
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- Australia Digital Asset Management Market Outlook, 2020-2030F
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- South Korea Digital Asset Management Market Outlook, 2020-2030F
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- Singapore Digital Asset Management Market Outlook, 2020-2030F
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- Market Size & Outlook
- Market Size & Outlook
- Global Digital Asset Management Market Key Strategic Imperatives for Success & Growth
- Competition Outlook
- Company Profiles
- Adobe Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Aprimo Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Acquia, Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Bynder B.V.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Cloudinary
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Cognizant Technology Solutions Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Celum
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Canto Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- International Business Machines Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Oracle Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Microsoft Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Open Text Corporation
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- North Plains
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Hyland Software, Inc.
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Frontify AG
- Business Description
- Product Portfolio
- Strategic Alliances or Partnerships
- Recent Developments
- Others
- Others
- Adobe Inc.
- Company Profiles
- Disclaimer
MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:
1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.
2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.
3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.
4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making








