A communications platform as a service (CPaaS) allows developers to add real-time communications features to their applications, such as voice, messaging, video conferencing calls, chatbots, etc., without building backend infrastructure & interfaces. The rising need for contextual communications, including video-enabled help desks, appointment reminders, authentication services, etc., has deepened its application. With numerous businesses using creative digital technologies to interact with their customers, the demand for CPaaS is expected to grow across the region.
The Middle East & Africa Communications-Platform-as-a-Service (CPaaS) Market is projected to grow at a CAGR of 31% during the forecast period, i.e., 2022-27. The growing adoption of a customer-centric approach in businesses to provide a personalized experience to the customers via deep interaction has gained considerable momentum in the Middle East & Africa region. As a result, the demand for CPaaS has witnessed a significant uptick in the previous few years. Further, it provides a complete development framework without building backend infrastructure & interfaces. Additionally, the Middle East & Africa region, during 2017-21, recorded numerous small & medium-sized enterprises (SMEs) implementing CPaaS solutions, which has provided significant growth opportunities to the market. Moreover, to understand the business complexities & other requirements of customers, the demand for professional CPaaS services, including technical support, consulting, maintenance, integration & implementation, etc., has gained popularity
|Study Period||Historical Data: 2017-20|
|Base Year: 2021|
|Forecast Period: 2022-27|
|Country Covered||UAE, Saudi Arabia, Qatar, Israel, Egypt, South Africa & Others|
|Key Companies Profiled||RouteSms Solutions FZE, CM.com, Telesign Corporation, Unifonic Inc., Ericsson (Vonage), Telestax, Kandy Communications LLC, Karix Mobile Private Limited, CEQUENS, Twilio, CometChat, Others|
|Unit Denominations||USD Million/Billion|
Besides, the rapid advancement of digital technologies has encouraged small & medium-sized firms to digitize their business activities & processes by embracing digital transformation for their business & to better connect with their customers. Therefore, the adoption of the CPaaS has enabled companies to improve their organizational effectiveness with greater flexibility & reduced costs. In response to these factors, many countries around the world are moving towards the development of CPaaS software, creating opportunities in the CPaaS market.
Impact of Covid-19 on the Middle East & Africa Communications-Platform-as-a-Service (CPaaS) Market
With the outbreak of COVID-19, companies across the globe frequently adopted remote working solutions in the region. Subsequently, various companies implemented cloud-based solutions to integrate communication platforms viz., voice, messaging, video, etc., and cloud computing features into their existing business solutions. As a result, companies were able to stay in touch with their customers and even resolved queries remotely. Furthermore, to reduce the complexity in business operations, several companies collaborated with CPaaS providers to improve their business communication solutions. For instance:
Further, it is projected that the growing need for communication tools, interactive technologies, and cloud-based technologies will drive the CPaaS market during the period 2022-27.