Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Research Report: Forecast (2024-2030)

Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market - By Type (Billboards/LED Screens, Street Furniture [ATM Kiosks, Pedestrian panels, Mall Ad Panels], Transit), By End User (Retail, R... ... End User (Retail, Real Estate, Financial Services, Government, Automotive, Others), By Location (Highways/Bridges, Roadside Mupis, Roadside Lamp Posts, Gas Stations, Malls, Stadiums, Public Transport Stations) and Others Read more

  • ICT & Electronics
  • Sep 2024
  • 148
  • PDF, Excel, PPT

Market Definition

Digital out-of-home (DOOH) advertising includes billboards, on-car ads, bus-stop shelters, etc., powered with Adtech like geofencing, tracking, retargeting, attribution, personalizing, measurement, etc. It is used by end-users like retail, real estate, financial services, government, etc., to reach out to their consumers. It allows them to advertise to consumers in public places, commuting to work, waiting (e.g., in elevators), and in specific commercial locations.

Additionally, the Programmatic digital out-of-home (DOOH) allows the automated buying & selling of digital billboards and screens through a Demand Side Platform (DSP) & Supply Side Platform (SSP). The automated buying option further assists the adoption of digitalization in OOH advertising through the deployment of DOOH screens, such as digital mupis, which attract visitors' attention & create awareness among the viewers regarding the brands.

Further, DOOH advertising is also equipped with technology that provides advertisers with enhanced traffic data that allows them to map the number of viewers who came across their ads in a given period, hence augmenting the growth of the market.

Market Insights & Analysis: Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market (2024-30)

The Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2024-30. The market is gaining traction in countries like Saudi Arabia, the UAE, South Africa, Qatar, etc., and the introduction of digitalized services in sectors such as retail, hospitality, real estate, and automotive, among others, is contributing to the growth of digital out-of-home advertising. The Digital Out of Home (DOOH) advertisement has gained popularity in the Middle East & Africa region in recent years, owing to which, the DOOH companies are expanding their footprints across the region to meet the growing demand for the DOOH. For instance:

In 2022, ELAN Media, an OOH advertising company, launched InMotion for the new cutting-edge analytical platforms for OOH audience to provide insights & measurements.

Report Coverage Details
  Historical Years   2019-22
  Base Years
  2023
  Forecast Years
  2024-30
  CAGR (2024-30)   23%
  Leading Region   UAE
  Top Key Players  Al Arabia, Backlight Media, JCDECAUX SA, ELAN Media, HyperMedia FZ LLC,   Hills Advertising L.L.C., Elevision, Dooha Media, Mubashir, Lifeonscreen, Wave   Media, Others
  Key Report Highlights
  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Primary Stakeholders,
  • Analysis of Import and Export Trends,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

 

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Besides, the growth of digital out-of-home advertisement services is clogged in some territories, including Iran, Iraq, Sub-Saharan countries, etc., due to frequent power outages & higher tariffs, poor technology, etc., which leads to a higher price for advertising.

Furthermore, digital out-of-home advertising gained significant importance in the Middle East & Africa region during the historical years, to reach the targeted groups due to the ineffectiveness of traditional advertising methods such as television, newspaper, online platforms, etc. Along with this, the integration of AI enhances targeting the customers by utilizing data collected, every time the out-of-home advertising space is accessed. When customers interact with the screen on a regular basis, AI technology learns about their preferences & adjusts their advertisements accordingly. Hence, the integration of these techniques increases the overall impact of the DOOH advertisement compared to the traditional billboards, owing to the wide reach & network and in-depth customer information it offers.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumption
  3. Executive Summary
  4. Middle East Digital Out-of-Home Advertising Market Trends & Insights
  5. Middle East Digital Out-of-Home Advertising Market Dynamics
    1. Drivers
    2. Challenges
  6. Middle East Digital Out-of-Home Advertising Market Risks & Opportunities
  7. Middle East Digital Out-of-Home Advertising Market Strategic Analysis
    1. Product Roadmap & Lifecycle Analysis
    2. Scalability Analysis
    3. Technological Development
  8. Middle East Digital Out-of-Home Advertising Market Technology Outsourcing Analysis Risk Vs Opportunities
  9. Middle East Digital Out-of-Home Advertising Market Pricing Analysis
    1. Per Month/Day/Minute/Second Analysis
      1. Bus Stations
      2. Malls & Facades
      3. Airports
      4. Taxi
      5. Movable Trucks
      6. Fuel Stations
      7. Trains/Metro
      8. Super Markets/Hyper Markets
      9. Departmental/Convenience Stores
      10. Highways & Bridges
      11. Roadside Lamp Posts
      12. Roadside Mupis
      13. Stadiums
    2. Effective Ad Time
    3. Revenue Generation By Duration of Ads
      1. Upto 15 Sec
      2. 16 Sec to 30 Sec
      3. Above 30 Sec
  10. Middle East Digital Out-of-Home Advertising Market Back-End Applications
    1. Dashboards
    2. User-Interface
    3. CRM
  11. Middle East Digital Out-of-Home Advertising Market Regulations & Policy
  12. Middle East Digital Out-of-Home Advertising Market Value Chain Analysis
  13. Middle East Digital Out-of-Home Advertising Contract Type Analysis, By Company
    1. Subscription Model
    2. Revenue Sharing Model
  14. Middle East Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type
        1. Billboards/LED Screens – Market Size & Analysis 2019-2030 (USD Million)
        2. Street Furniture – Market Size & Analysis 2019-2030 (USD Million)
          1. ATM Kiosks
          2. Pedestrian panels
          3. Mall Ad Panels (in the middle of mall walkways and outside malls)
        3. Transit
      2. By End User
        1. Retail – Market Size & Analysis 2019-2030 (USD Million)
        2. Real Estate – Market Size & Analysis 2019-2030 (USD Million)
        3. Financial Services – Market Size & Analysis 2019-2030 (USD Million)
        4. Government – Market Size & Analysis 2019-2030 (USD Million)
        5. Automotive – Market Size & Analysis 2019-2030 (USD Million)
        6. Others (Education, Healthcare, etc.) – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location
        1. Highways/Bridges – Market Size & Analysis 2019-2030 (USD Million)
        2. Roadside Mupis – Market Size & Analysis 2019-2030 (USD Million)
        3. Roadside Lamp Posts – Market Size & Analysis 2019-2030 (USD Million)
        4. Gas Stations – Market Size & Analysis 2019-2030 (USD Million)
        5. Malls – Market Size & Analysis 2019-2030 (USD Million)
        6. Stadiums – Market Size & Analysis 2019-2030 (USD Million)
        7. Public Transport Stations – Market Size & Analysis 2019-2030 (USD Million)
        8. Others
      4. By Country
        1. The UAE – Market Size & Analysis 2019-2030 (USD Million)
        2. Saudi Arabia – Market Size & Analysis 2019-2030 (USD Million)
        3. Oman – Market Size & Analysis 2019-2030 (USD Million)
        4. Qatar – Market Size & Analysis 2019-2030 (USD Million)
        5. Kuwait – Market Size & Analysis 2019-2030 (USD Million)
        6. Bahrain– Market Size & Analysis 2019-2030 (USD Million)
      5. By Company
        1. Competition Characteristics
        2. Revenue Shares
  15. The UAE Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  16. Saudi Arabia Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  17. Oman Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  18. Qatar Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  19. Egypt Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  20. Morocco Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
      4.  
  21. Middle East Digital Out-of-Home Advertising Market Key Strategic Imperatives for Growth & Success
  22. Competitive Benchmarking
    1. Competition Matrix
      1. Product Portfolio
      2. Target Markets
      3. Target Security Type
      4. Research & Development
      5. Strategic Alliances
      6. Strategic Initiatives
    2. Companies Profile
      1. Al Arabia
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      2. Backlight Media
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      3. JCDECAUX SA
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      4. ELAN Media
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      5. HyperMedia FZ LLC
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      6. Hills Advertising L.L.C.
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      7. Elevision
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      8. Dooha Media
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      9. Mubashir
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      10. Lifeonscreen
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      11. Wave Media
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      12. Others
  23. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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