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China Energy Drink Market Research Report: Forecast (2022-27)

By Product Type (Organic, Non-Organic, Natural), By Product (Alcoholic, Non-Alcoholic), By Target Customer (Teenagers, Adults, Geriatric), By Distribution Channel (Off-Trade, On- Trade), By Region ((N... ... rade), By Region ((North East (Beijing, Hebei, Heilongjiang, Jinlin, Liaoning, Shandong, Tianjin), North Central (Nei Mongol AR (Inner Mongolia), Shanxi), North West (Gansu, Ningxia Hui AR, Shaanxi, Qinghai, Xinjiang Uyghur AR)), South West (Chongqing, Guangxi AR, Guizhou, Sichuan, Xizang AR (Tibet), Yunnan)), South Central (Anhui, Henan, Hubei, Hunan, Jianxi)), South East (Fujian, Guangdong, Hainan, Jiangsu, Shanghai, Zhejiang)), By Competitors (Red Bull, Monster Energy Company, Taisho Pharmaceutical California, Inc., Daly Foods Group, Hangzhou Wahaha Group Co. Ltd., Coca-Cola, PepsiCo., Southland Trade Company Ltd., Otsuka Pharmaceutical etc.) Read more

Food & Beverages
Mar 2022
Pages 132
Report Format: PDF, Excel, PPT

Market Definition

Energy drinks are carbonated or non-carbonated drinks that contain a high percentage of sugar, caffeine, or other stimulants to provide a soothing effect upon consumption. With the growing health consciousness & improving purchasing power of people, the demand for energy drinks is escalating across China, and gaining swift popularity, especially among the younger population.

Market Insights

The China Energy Drink Market is projected to grow at around CAGR 5.1% during the forecast period, i.e., 2022-27. The growth of the market is driven primarily by the active participation of several energy drink manufacturers & their growing focus on developing new marketing strategies like alignment with popular sports events, etc., to increase awareness about energy drinks and boost their sales across China.

Report Coverage	Details
Study Period	Historical Data: 2017-20
	Base Year: 2021
	Forecast Period: 2022-27
CAGR (2022-2027)	5.1%
Key Companies Profiled	Red Bull, Monster Energy Company, Taisho Pharmaceutical California, Inc., Daly Foods Group, Hangzhou Wahaha Group Co. Ltd., Coca-Cola, PepsiCo., Southland Trade Company Ltd., Otsuka Pharmaceutical etc
Unit Denominations	USD Million/Billion

Besides, with the growing collaboration among beverage manufacturers & escalating number of strategies to increase awareness & adoption of energy drinks in China, the demand for these drinks is likely to witness a hike and positively influence the market growth over the forecast years.

Furthermore, the active participation of prominent players in introducing an extensive range of energy drinks to suit different requirements & tastes is widening the customer base, which is another crucial factor projected to stimulate the market growth in the coming years.

Impact of Covid-19 on the China Energy Drink Market

The advent of Covid-19 in 2020 had the worst effect in China, yet the China Energy Drink Market underwent a positive impact amidst the crisis. With the imposition of stringent movement restrictions & lockdown by the Chinese government to curb the spread of this dreadful disease, people had to remain at home, which, in turn, resulted in the shutdown of public places like sports arenas, gyms, etc.

However, since people continued their workout regimes at home, the demand for energy drinks remained consistent in the country amidst the pandemic. Slight difficulties in increasing the production capacities to meet the burgeoning requirement of energy drinks in China introduced a slowdown in the market growth. However, the overall demand rate displayed an upswing for the market.

Introduction
1. Research Process
2. Assumption
3. Market Segmentation
4. Market Definition
Executive Summary
Impact of Covid-19
China Energy Drinks Market Outlook (2017-2027)
1. Market Size & Analysis
  1. By Revenues (USD Million) and Volume (Million Litres)
2. Market Share & Analysis
  1. By Product Type
    1. Organic
    2. Non Organic
    3. Natural
  2. By Product
    1. Alcoholic
    2. Non Alcoholic
  3. By Target Customer
    1. Teenagers
    2. Adults
    3. Geriatric
  4. By Distribution Channel
    1. Off-Trade
    2. On- Trade
  5. By Region
    1. North East (Beijing, Hebei, Heilongjiang, Jinlin, Liaoning, Shandong, Tiangjin)
    2. North Central (Nei Mongol AR (Inner Mongolia), Shanxi)
    3. North West (Gansu, Ningxia Hui AR, Shaanxi, Qinghai, Xinjiang Uyghur AR)
    4. South West (Chongqing, Guangxi AR, Guizhou, Sichuan, Xizang AR (Tibet), Yunnan)
    5. South Central (Anhui, Henan, Hubei, Hunan, Jianxi)
    6. South East (Fujian, Guangdong, Hainan, Jiangsu, Shanghai, Zhejiang)
  6. By Company
    1. Revenue Shares
    2. Strategic Factorial Indexing
    3. Competitor Placement in Markntel Quadrant
  7. Market Attractiveness Index
    1. By Product Type
    2. By Product
    3. By Target Consumer
    4. By Distribution Channel
    5. By Region
China Energy Drinks Market Policies, Regulations, Product Standards
China Energy Drinks Market Trends & Insights
China Energy Drinks Market Dynamics
1. Growth Drivers
2. Challenges
3. Impact Analysis
China Energy Drinks Market Hotspot and Opportunities
China Energy Drinks Market Key Strategic Imperatives for Success and Growth
China Energy Drinks Suppliers Margin and Value Chain Analysis
China Energy Drinks, Key Consumer Preferences While selecting a Brand
Competition Outlook
Competition Matrix
1. Product Portfolio
2. Brand Specialization
3. Target Markets
4. Target End Users
5. Research & Development
6. Strategic Alliances
Company Profiles
1. Red Bull
2. Monster Energy Company
3. Taisho Pharmaceutical California, Inc.
4. Daly Foods Group
5. Hangzhou Wahaha Group Co. Ltd.
6. Coca-Cola
7. PepsiCo.
8. Southland Trade Company Ltd.
9. Otsuka Pharmaceutical etc
Disclaimer

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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