Press Release Description

Global Vivid Hair Dye Market is Projected to Reach USD 3.38 Billion & Record a CAGR of 5.5% By 2030

The Global Vivid Hair Dye Market size was valued at USD 2.18 billion in 2023 & is estimated to reach USD 3.38 billion by 2030. Along with this, the market is predicted to grow at a CAGR of around 5.5% during the forecast period, i.e., 2024-30, cites MarkNtel Advisors in the recent research report. The hair dye industry has experienced a surge in innovation due to the shift in consumers' preferences. Brands are now introducing more user-friendly formulas, which appeal to the DIY culture that is widespread among this demographic globally. As the young population is more fashion freak, the demand for vivid hair dyes has been increasing vigorously across the globe.

Consumers are becoming more health conscious and aware of the negative impact that chemical-laden dyes have on their hair and scalp. Therefore, the market is witnessing a shift towards natural and organic products. Also, advancements in hair dye variants such as ammonia-free and PPD-free formulas further boosted the rising trend of organic dyes. Meanwhile, increased demand for novelty hair colors like red, purple, yellow, or blue has led to the premiumization of these products worldwide. This would aid in satisfying fashion needs among individuals who see it as an ideal statement in today's world with its high aesthetic appeal that has gained widespread acceptance globally.

Moreover, celebrity endorsements have been instrumental in driving the growth of the Vivid Hair Dye Market, as they harness famous individuals' influence and prominence to shape consumer behavior and preferences. Further, to capitalize on this phenomenon, brands collaborate with celebrities for promotions by showcasing them in ad campaigns or developing signature shades inspired by their unique hair colors. Additionally, digital media has increased the impact of celebrity endorsements exponentially resulting in an immediate boost in sales revenue, further states the research report, “Global Vivid Hair Dye Market Analysis, 2024.”

Global Vivid Hair Dye Market

Global Vivid Hair Dye Market Segmentation Analysis

Semi-permanent Hair Dye Holding a Substantial Market Share

Based on the type segment, the market is further bifurcated into Demi-Permanent, Permanent, and Semi-permanent. Semi-permanent hair dye contributes to the highest market share due to a growing interest in temporary, short-term color treatments among consumers. This type of product coats only the outer layer of strands and can be easily washed out, making it a popular choice.

The market sales have been boosted further as consumer concerns for healthier hair increase. The semi-permanent dyes are free from ammonia or peroxide and typically last around 1-2 weeks, perfect for those looking to switch up their style without a long-term commitment. Additionally, these non-penetrating hair dyes enjoy high demand amongst celebrities in fashion and entertainment who change their looks frequently.

Europe Dominating the Global Vivid Hair Dye Market

Europe is the dominant player in the Vivid Hair Dye Market. There's a prevalent trend towards individuality and personal expression among the EU population that has driven interest in vibrant hair colorants as an avenue for self-expression, fuelled by a bustling fashion & beauty industry in the region. Moreover, the inclination towards professional salon services such as hair coloring is thriving in the European market. This trend is propelling market growth because consumers are willing to invest more in premium and high-quality hair color products that deliver striking and durable outcomes. Furthermore, the stringent safety measures taken by the EU make it the most secure market for hair dyes globally.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Coty Inc., Revlon, Cosmoprof Beauty (Beauty Systems Group LLC), Godrej, Good Dye Young, Inc., Henkel Corp., HOYU Corp Ltd. (Bigen), Kao Corporation, L'Oréal, L'ANZA, Madison Reed, Inc., Matrix, Shiseido Professionals Inc., Wella Operations US LLC, Garnier Nutrisse, and Others, are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the Global Vivid Hair Dye Market?
  3. What key factors would propel and impede the industry across the globe?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition been shaping across the regions?
  6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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