Escalating Obese Population Boosting the Demand for Healthy Products & Driving the US Organic Food Market

The US Organic Food Market is projected to grow at a CAGR of 5% in the forecast period of 2022-27, cites MarkNtel Advisors in their recent research report. The market growth attributes to the rapidly growing health consciousness among people & their inclination toward adopting healthy habits & proper diet by consuming chemical-free and nutrient-rich products. It, in turn, is demonstrating a swift rise in the demand for organic food, instigating the leading players to increase their production & distribution capacities and cater to the burgeoning requirements globally.

According to the World Health Organization, throughout the Americas, the US registered the highest population of overweight & obese cases for several years. In fact, even though organic food has higher prices than non-organic products, these products still demonstrated a spike back in 2020 across the country. Such aspects are further attracting investors and companies to establish manufacturing plants in the US and cater to the population's demands while yielding higher profits. For instance:

• The United State Department of Agriculture (USDA) reveals that in 2020, about 39 million acres were used for organic agricultural management. 

Therefore, it is anticipated organic food market is set to register substantial growth across the US during the forecast period, further states the research report, “US Organic Food Market Analysis, 2022.”

Penetration of the Internet & Smartphones to Stimulate Online Platforms for Organic Food Sales

Based on the Sales Channel, Online platforms are projected to dominate the US Organic Food Market with the largest share and generate lucrative opportunities for the prominent players in the industry during the forecast period.

The dominance attributes to the high prevalence of the internet & smartphones, especially among the younger population, and their inclination toward using e-commerce platforms as a primary source for shopping. It, in turn, is instigating prominent brands to make a paradigm shift to online platforms to sell organic food products and cater to the burgeoning demands.

Besides, especially amidst the Covid-19 pandemic, online sales channels witnessed a significant effect and higher profits. Estimates reveal that the same trend is set to prevail in the coming years, due to which many brands are actively adopting digitalization. In fact, many brands are also attracting consumers through strategic moves like exciting deals, extensive product options, easy finances, and doorstep deliveries, among others, & positively influencing the US Organic Food Market.

Competitive Landscape

The leading players in the US Organic Food Market are Amy's Kitchen, Organic Valley Inc., Danone North America, General Mills, Inc., Hain Celestial Group, Lifeway Foods Inc., Total Produce Plc., and MC Cormick & Co.

Key Questions Answered in the Research Report

1. What are the current & future trends in the US Organic Food Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across the US, followed by their comparative factorial indexing?
4. What are the key growth drivers & challenges for the US Organic Food Market?
5. What are the customer orientation, purchase behavior, & expectations from organic food manufacturers across the US?

Market Segmentation:

1. By Type (Fruits & Vegetables, Egg & Dairy Products, Beverages, Food Grains & Cereals, Meat Products, Packed Food & Condiments)
2. By Sales Channel (Online, Offline)
3. By End Users (Homes, Hotels & Restaurants)
4. By Region (North East, South, Mid-West, West)