The UAE Maternal Supplements Market to Reach USD 62.59 Million by 2030

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The UAE Maternal Supplements Market is projected to grow at a CAGR of 6.18% during the forecast period of 2024-30, and reach USD 62.59 million by 2030 from USD 40.51 million in 2023, cites MarkNtel Advisors in the recent research report. Among pregnant women in the UAE, high rates of nutritional deficiencies have been observed. This further increased the probability of developmental delays, stillbirth, and low birth weight in babies. Subsequently, health practitioners are suggesting the use of various maternal supplements to prevent such circumstances. As a result, the demand for maternal supplements is growing, thereby increasing its market size in the UAE.

Moreover, social media usage among females has substantially increased in the country, owing to this, pregnant women are actively following health-related video content and articles during their gestation period. This subsequently has increased health literacy among pregnant women. As a result, they are now informed about the consequences of nutritional deficiencies. Hence, to prevent birth defects and mortality women are adding maternal supplements into their diet, which is increasing the market size of maternal supplements in the UAE.

Additionally, in the UAE, consanguineous marriages have long been prevalent, driven by socio-cultural factors such as economic benefits related to dowries, preserving family structure and assets, fostering harmonious relations with in-laws, etc. However, this tradition comes with a notable health consideration, including an increased risk of genetic disorders, such as congenital heart diseases, renal disorders, and rare blood conditions among offspring. Consequently, the incidence of adverse postnatal outcomes is higher in consanguineous unions compared to the general population.

As the awareness about the benefits of maternal supplements in lowering genetic risks and promoting maternal & child health is increasing, pregnant women in the UAE involved in consanguineous marriages are increasingly turning to maternal supplements to support healthy pregnancies and reduce the likelihood of birth defects. This has generated a significant rise in the demand for maternal health products nationwide, further states the research report, “The UAE Maternal Supplements Market Analysis, 2024.”

The UAE Maternal Supplements Market Segmentation Analysis

Demand for Multivitamins to Continue to Surge

Based on the type the market bifurcates into Multivitamins, Vitamins, Folic Acid, Omega 3, Calcium, Iron, and Others. Of them all, the market share of the multivitamins category has been witnessing significant growth, driven by its pivotal role in supporting fetal development, especially in the crucial initial weeks when neural tube formation occurs. Further, multivitamins have been favored for their comprehensive nutrient synergy, offering a balanced blend that supports various aspects of pregnancy. Furthermore, the affordability and convenience of purchasing a single multivitamin rather than separate individual vitamin supplements have increased its appeal among pregnant women and those in the postpartum stage in the UAE. This cost-effectiveness not only efficiently meets nutritional requirements but also aligns with the economic considerations of families. These affordability concerns and the comprehensive nature of multivitamins would continue to enhance the demand for multivitamins during the forecast period.

Prenatal Supplements to Continue Hold the Major Market Share During the Forecast Period

Based on Stage, the market bifurcates into Preconception, Prenatal, and Postpartum. Among all, prenatal supplements category held the considerable market share due to their increased consumption during the prenatal stage to prevent depression and health issues during the postpartum phase. Prenatal supplements are known for preventing health & mental issues during the gestation period. Thus, health practitioners recommend the usage of these supplements as part of comprehensive prenatal care, thereby enhancing its sales in the country.

Moreover, the prevalence of diabetes & thyroid disorders among the female population in the UAE has substantially surged over the years. These chronic conditions increase the risk of pregnancy complications such as preterm birth, preeclampsia, and gestational diabetes. Hence, females with these health issues are adding prenatal supplements enriched with vitamins, minerals, and essential nutrients to ensure adequate nutrition. This usage of prenatal supplements would continue to support the market growth during the forecast period.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Vitabiotics, Bayer AG, Nestle Middle East FZE, 21st Century HealthCare, Inc., Metagenics, GNC Middle East, New Chapter Inc., MegaFood, Thorne Research Inc., Abbott Laboratories S.A., etc., are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the UAE Maternal Supplements Market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping in the country?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?