Press Release

Thailand Luxury Residential Real Estate Market to reach USD88 Billion by 2030 Due to Increasing Popularity of Smart Homes

The Thailand Luxury Residential Real Estate Market size was valued at around USD 71.27 billion in 2024 and is projected to reach USD 88 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 3.49% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. Thailand Luxury Residential Real Estate Market is being driven in large part by the growing demand for smart homes with state-of-the-art automation features. Thailand has a large number of millionaires and billionaires. High-net-worth individuals and expatriates are increasingly searching for homes with advanced technology to improve convenience security and energy efficiency. The market is driven by wealthy people looking for opulent homes in sought-after areas like Bangkok, Phuket, and Pattaya. Thailand is becoming a top destination for luxury homes due to the development of first-rate infrastructure and rising urbanization especially in Bangkok. High-end mixed-use homes are growing in popularity as a result of numerous developments such as dining shopping and entertainment venues.

Despite many supportive government initiatives including BOI, the restrictions on foreign ownership of land and property remain one of the main barriers to Thailand Luxury Residential Real Estate Market. It is currently illegal for foreigners to directly own land and they are only permitted to own 49% of a condominium complex's floor area. Furthermore, government programs like long-term residency visas have promoted foreign investment in the luxury real estate market making Thailand a popular destination for buyers. The commercial and residential real estate industries have profited from the policies the Thai government has put in place that permit foreign investments such as BOI privileges. Additionally, the marketing strategies have shifted to digital with developers utilizing virtual reality (VR) technology to create property tours that immerse buyers like foreign investors in the property even though they are located far away.

A further significant advancement in high-end smart home technology is the growth of sophisticated automation systems for lighting security and climate control. Furthermore, the demand for sustainable green luxury homes and energy-efficient designs is being driven by consumers who care about the environment. Developers are responding to consumer demands and legal requirements by incorporating eco-friendly features. By including amenities like; spas fitness centers and open green spaces a healthier lifestyle is encouraged. Due to their ability to satisfy client needs wellness-focused properties are becoming more and more popular in the area. Due to advancements in property technology and the arrival of international brands, Thailand has become a major center for luxury real estate in Southeast Asia, further states the research report, “Thailand Luxury Residential Real Estate Market Analysis, 2025”.

Thailand Luxury Residential Real Estate Market Segmentation Analysis

Condominiums Segment Captures the Largest Market Share

Based on the type, the market is further bifurcated into Flats, Condominiums, Penthouses, Townhouses, Villas & Mansions, and Others (Vacation Homes, Farm Houses, etc.). Condos hold around 35% market share making them the most popular segment of Thailand luxury residential real estate industry. The remarkable growth of this segment can be attributed to a multitude of factors. Residents prefer condos because they provide a variety of amenities including gyms, swimming pools, and concierge services all in a convenient location with excellent security. As the region's urbanization rate rises both locals and tourists are requesting such living arrangements.

Additionally, investors have been drawn to these rentals by the alluring yields. Moreover, the booming Thai tourism industry and the large investments made by foreign investors as a result of government policies will support the growth of this market.

5,000 - 10,000 sq. ft Size is the Most Preferred Among the End-Users

A major share in the luxury residential real estate market according to property area is held by the 5,000–10,000 square foot range which accounts for roughly 45% of the market. The dominance is due to the growing demand for large homes from a variety of wealthy buyers. Rich families favor the segment because it provides plenty of space, security, and upscale amenities. Demand for more comfortable and adaptable living arrangements as well as desirable city locations and well-liked tourist attractions are driving the market for larger homes. The friendly investment climate and lifestyle choices in Thailand attract foreign investors, particularly from China and other Asian countries which supports the market expansion.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Sotheby's International Realty Thailand, Elite Homes Thailand, Conrad Villas, Botanica Luxury Phuket Co. Ltd., Sansiri, Land & Houses, AP (Thailand) Public Co. Ltd., SC Asset Corporation Plc, Noble Development Public Co. Ltd, Ananda Development, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & solution adoption?
5. How has the competition been shaping across various the nation?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?