Press Release Description

The South Africa Two-Wheeler Tire Market to Surge at a Steady CAGR of Around 6.89% During 2024-30

The South Africa Two-Wheeler Tire Market is anticipated to grow at a CAGR of 6.89% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The expansion of the two-wheeler tire market in South Africa is primarily fueled by the rising adoption among the middle class and businesses, along with the surge in e-commerce demand. The country has seen a notable trend of consumers, particularly from the middle-income group, moving towards personal mobility solutions that offer cost-effectiveness compared to public transportation. This shift has significantly boosted two-wheeler tire sales nationwide. Thus, the growing use of two-wheelers for daily commuting purposes has resulted in a rise in tire wear & tear due to the poor road infrastructure in the country, thereby contributing to a higher demand for two-wheeler tires in South Africa.

Moreover, the increasing deployment of two-wheelers for commercial activities, particularly for last-mile delivery services, further bolsters the two-wheeler tire market's expansion in South Africa. Key food delivery platforms, such as Mr D Food and Jumia Food, are notably incorporating two-wheelers into their operational fleets, contributing to the overall market's growth & expansion.

South Africa Two-Wheeler Tire Market

Furthermore, the e-commerce sector in South Africa is experiencing robust growth, fueled by a combination of increasing consumer preference for online shopping and enhanced internet penetration. According to Mastercard, the growth of online retail in South Africa reached 35% in 2022, following a 40% increase in the prior year. This surge in e-commerce activity has led to the widespread use of both traditional and electric two-wheelers, including scooters and motorcycles, by delivery companies such as Amazon and Takealot.com, to facilitate prompt product deliveries. As a result, there has been a significant rise in the demand for two-wheeler tires in South Africa, driven by the extensive operation of these vehicles, which accelerates tire wear and tear and necessitates replacements.

Additionally, the e-commerce market is poised for further expansion in the upcoming years, due to advancements in digital payment technologies and the growth of online shopping platforms. This growth is expected to further boost the adoption of two-wheelers, thereby escalating the need for tire replacements in the sector, further states the research report, “South Africa Two-Wheeler Tire Analysis, 2024.”

Segmentation Analysis

The Motorcycle Segment Dominates the South Africa Tow-Wheeler Tire Market

Based on the vehicle type, the market is further bifurcated into, Scooter & moped and motorcycle. Motorcycles have captured a significant portion of the market, attributed to their superior fuel efficiency and suitability for long-distance travel. Additionally, delivery workers favor motorcycles for their ability to transport heavier loads compared to scooters and mopeds. Recognizing this trend towards motorcycles for everyday commuting, manufacturers such as TVS Motor Company, BMW Group, and others have been launching new motorcycle models to capitalize on their increasing popularity.

  • In 2023, Honda launched the new XL750 Transalp in South Africa, a mid-range adventure motorcycle.

Therefore, the heightened adoption of motorcycles across the country has led to an increase in motorcycle tire sales in South Africa over the past years. Additionally, in the upcoming years, BMW and VMoto Soco are planning to introduce electric motorcycles in South Africa. It is expected that consumer preferences will shift from traditional internal combustion engine (ICE) motorcycles to electric ones, motivated by the economic benefits in the long run. As a result, this shift is estimated to further boost the demand for motorcycle tires in the coming years.

Radial Tire Segment to Lead the Market

Increased consumer awareness regarding the advantages of radial tires, combined with evolving preferences for enhanced performance and comfort, is augmenting higher demand for radial tires. Consumers are increasingly opting for radial tires over bias-ply alternatives. Moreover, the upswing in e-commerce activities in South Africa has created a higher demand for efficient and dependable transportation. Whether operated by e-commerce platforms or third-party logistics providers, delivery services often rely on scooters and motorcycles for last-mile deliveries. Given their recognized durability and performance, radial tires have become indispensable for these vehicles, ensuring effective navigation across diverse terrains and the handling of varying loads. This trend contributes to the growing dominance of radial tires in the market.

Furthermore, a growing environmental consciousness is driving a preference for fuel-efficient two-wheelers. Radial tires, recognized for their lower rolling resistance, play a role in enhancing fuel efficiency. This makes them particularly appealing to environmentally conscious consumers in the years to come.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Bridgestone Corporation, Goodyear Tire and Rubber Company, Michelin, Continental AG, Maxxis Tyres, Yokohama TWS (Mitas), Pirelli Tyre S.p.A, Sumitomo Rubber Industries, MRF, CEAT, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the market?
  3. What key factors would propel and impede the industry across the country?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition been shaping up across the country?
  6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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