Rising Concern About harmful Effects of Pesticides on Health is Inclining Consumers Preference towards Organic Beverages

The India Organic Beverage market is anticipated to experience robust growth in the forecasted period on account of the rising prevalence of health awareness in the millennial, increasing incidence of illnesses and paradigm shift from the consumption of non-organic food and beverage to organic beverages. The burgeoning adoption of organic beverage such as organic black tea, green tea, and fruit/vegetable juice as a healthy alternative is the major factor for the market growth. Besides this, the significant rise in the number of modern grocery retailers is widening access to these products to consumers in smaller towns is further projected to upsurge the market growth in the forthcoming timeline.

According to MarkNtel Advisors’ research report “India Organic Beverage Market Analysis, 2021”, the market is anticipated to grow at a CAGR of around 18% during 2021-26. The market growth is accredited to the increasing emergence of organic beverages in India, raising awareness of this product among people and surging concerns regarding the harmful effects of the use of pesticides on crops. The surging consumer base for organic drinks in metropolitan cities, the strong foothold of foreign players to the Indian market, the significant growing interest of younger generations in organic beverages and the introduction of a variety of new flavours of drinks are the major factors predicted to escalate the demand for organic beverages in the coming years.

“India Organic Beverage Market Analysis, 2021” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Organic Beverage providers across the country. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of go to Market Strategies and identifying the blue ocean for its offerings.      

Organic farmers hindered by high costs

Various challenges are faced by the farmers involved in the production of organic products. This is due to the high cost associated with organic certification, lengthy procedures in obtaining organic certification and international validity on account of inadequate certifying agencies in the country. However, the introduction of the new regulation by FSSAI on 1 July 2018, that requires all organic producer to be certified by either the National Programme for Organic Production (NPOP) or the Participatory Guarantee System for India (PGS – India) is likely fuel the market growth as a certified producer are likely to gather greater attention which would further help in building consumer trust. Hence, this is expected to surge the demand for the Organic Beverage market in the forthcoming period as stated in MarkNtel Advisors’ research report “India Organic Beverage Market Analysis, 2021”.           

According to MarkNtel Advisors’, the key players with a considerable market share in the India Organic Beverage market are Sresta Natural Bioproducts Pvt. Ltd., Organic India Pvt Ltd., Chamong Tea Exports (P) Ltd., 24 Mantra Organic, Others etc.

Market Segmentation:

1. By Category (Organic Hot Drinks, Organic Tea, Organic Soft Drinks, Organic Fruit/ Vegetable Juice, Other Organic Beverages).
2. By Distribution Channel (Grocery Retailers, Modern Grocery Retailers, Hypermarkets, Supermarkets, Traditional Grocery Retailers, Independent Small Grocers, Other Grocery Retailers, etc.)
3. By Brands (24 Letter Mantra, Organic India Tulsi Teas, Chamong Organic Darjeeling Tea, 24 Mantra Organic (Sresta Natural Bioproducts Pvt. Ltd., etc.)
4. By Region (North, South, West, East, North-East)
5. By Company (Sresta Natural Bioproducts Pvt. Ltd., Organic India Pvt Ltd., Chamong Tea Exports (P) Ltd., 24 Mantra Organic, Others)

Key questions answered in the study:

1. What are the current and future trends of the Organic Beverage industry?
2. How the industry has been evolving in terms of end-user demand and application areas?
3. How the competition has been shaping across the regions followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Indian Organic Beverage industry?
5. What is the customer orientation, purchase behaviour, and expectations from the Organic Beverage firms across various regions?
6. What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Forecast Numbers, Market Segmentation, Market Shares) of India Organic Beverage Market?
7. What are the key innovations, technology upgrades, opportunities, regulations in the India Organic Beverage Market? 
8. Who are the key competitors or market players and how they perform in India Organic Beverage Market based on competitive benchmarking matrix?
9. What are the key results derived from the market surveys conducted during the course of India Organic Beverage Market study?