Press Release

A USD 250 Million the Philippines Smart Home Market to Accelerate at a CAGR of Around 7% By 2030

The Philippines Smart Home Market size is valued at around USD 250 million in 2024 and is anticipated to reach USD 350 million by 2030. Along with this, the market is projected to grow at a CAGR of about 7% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in their recent research report. A smart home is a suitable home with increased convenience, security, and functionality, with smart devices and appliances equipped in it. Homeowners can easily operate these smart devices and appliances through their smartphones or any other devices simply through the internet. These smart appliances include products related to entertainment, smart kitchen tools, HVAC tools, etc.

The growth of the smart home devices industry is attributed to the convenience and suitability they offer. Along with it, the rising demand for energy-efficient–devices, and the growing penetration of automated smart devices based on the Internet are driving the market growth & expansion. Further, most of the demand for natural gas and energy in the country is fulfilled by the Malampaya gas field which is expected to drain out by 2027, creating huge power crises for the country. This has led to the inclination towards the use of smart devices that optimize the use of electricity and reduce power bills.

Moreover, smart devices offer automatic power control with remote access to reduce electricity usage. On average, the power consumption rate of smart appliances is 30% less than traditional electric appliances. Based on the type of device and its configuration, this rate decreases up to 50%. Therefore, the regional government of the Philippines is also promoting the use of energy-efficient devices, and in 2023, the Department of Energy (DOE) claimed that an investment worth more than USD 120 million was made for energy efficiency.

However, the concept of smart homes is gaining traction rapidly. By 2022 only about 8.8% of individuals owned any smart appliances, and by 2023 this has increased to 10.4%. Further, the share is expected to reach almost 16.6% by 2026 with individuals approximately 4 million owning at least one smart home device, showing the large scopes of growth for the key players in the market, further states the research report, Philippines Smart Home Market Analysis, 2025.”

Philippines Smart Home Market Segmentation Analysis

The HVAC Control Segment Holds the Largest Market Share

Based on the product type, the market is further bifurcated into entertainment controls, security & access control, smart home appliances, HVAC control, smart lighting control, smart kitchen, smart furniture, and others. HVAC control products hold a dominating share of almost 30% among the different products of the Philippines Smart Home Market. These devices control the air conditioning, ventilation, and heating. Several customers wanting automation and real control for these devices are higher and also projected to remain high in the forecast period. Further, some of the products of HVAC control include smart vents, thermostats, actuators, pumps & fans, etc.

Wired Home Automation is the Most Preferred Technology

Among both wired and wireless home automation technologies, the Wired home automation type technology dominates the market by holding more than 50% market share. Enhanced accuracy of actions by the smart devices using wired home automation led to this large share. Further, wired home automation has two types, power line home automation and network cables home automation. Network cable-based home automation is more popular than power-line home automation. It allows the devices to be easily connected to smartphones can be operated remotely and provides real-time accurate results, which also projected to high share of wired home automation in the forecast period.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including ABB Ltd., Johnson Controls, Emerson Electronics Co., Honeywell International, Inc., Ingersoll-Rand PLC, Legrand S.A., Lutron Electronics, Inc., Schneider Electric S.A., Siemens AG, Robert Bosch GmbH, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?