Press Release

A USD501.6 Million Global Personal Care & Cosmetic Preservatives Market to Grow at a CAGR of Around 5.2% During 2025-30

The Global Personal Care & Cosmetic Preservatives Market size was valued at around USD501.6 million in 2024 and is projected to reach USD676.6 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.2% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The main reason behind this growth is the increasing demand for personal care and beauty products. This high demand is due to the growing concerns about maintaining proper hygiene that is supported by increasing incomes of people, particularly in developing countries such as India, China, etc. As a result, people are inclined more towards products such as soaps, shampoos, etc., that protect against various diseases. These products further increase the demand for preservatives in them to guarantee longer shelf life, thus increasing their demand.

Moreover, huge investments are made by various self-care and beauty product manufacturing companies to increase the production of their products. For instance,

• In 2022, P&G announced to expand its production plant in North Carolina that manufactures self-care products such as toothpaste, and deodorants. The expansion is to be around 80,000 square feet with an investment of around USD110 million.

As a result, they also raise the demand for preservatives to meet the growing production and provide longer shelf life to the products. This provides an opportunity for the preservative suppliers to expand their production and help cosmetic manufacturers meet the growing demand for personal care and beauty products.

Additionally, preservatives made up of alcohol are in high trend because they are known to be natural and have no side effects on ideal skin. Moreover, Antimicrobial peptides (AMP) and probiotics are also gaining popularity due to their ability to avoid microbial growth while being natural and good for health. Therefore, their use in personal care and beauty products can provide good growth opportunities in the future. This trend also aligns with the increasing demand for natural and organic products in markets like North America, Europe, and Asia, further states the research report, “Global Personal Care & Cosmetic Preservatives Market Analysis, 2025.

Segmentation Analysis

Synthetic Preservatives Hold the Largest Market Share

Based on the type, the market is further bifurcated into Synthetic Preservatives, Natural Preservatives, and Progressive Preservatives. Synthetic preservatives hold the largest share of the market because they are traditional preservatives and have been present in various self-care and beauty products. Moreover, they do not require much scientific advancement as they have already gone through severe R&D in historical years. Additionally, synthetic preservatives are cheap and easily available as compared to natural preservatives which makes them an ideal choice for self-care and beauty product manufacturers. Therefore, due to the high specifications and popularity amongst their consumers, synthetic preservatives dominate the market.

North America Leads the Personal Care & Cosmetic Preservatives Industry

Regionally, North America holds the largest share of the market around 35% as the US and Canada are home to a large number of self-care and beauty products manufacturers which increases the demand for the preservatives in their products. The US is the most prominent country and contains four of the top ten manufacturers of beauty products. Moreover, the Ontario and Quebec states of Canada are the most prominent as they consist of major global manufacturers of cosmetic and skin care products, according to the International Trade Administration. This creates a high demand for preservatives in Canada as well. Therefore, due to the large number of self-care and beauty product manufacturers in this region, North America leads the global market in terms of preservative usage.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Ashland Global Holdings Inc., Akema Fine Chemicals, BASF SE, Symrise AG, Clariant AG, DuPont, Lonza Group Ltd, Evonik Industries, Chemipol, Salicylates & Chemicals Pvt. Ltd, Dow Inc., International Flavors & Fragrances Inc., Lanxess AG, Schulke & Mayr GmbH, Zhengzhou Bainafo Bioengineering Co., Ltd., and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the regions?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?