Press Release

Global OTC Digestive Health Product Market to Touch USD58 Billion Mark by 2030

The Global OTC Digestive Health Product Market size was valued at around USD40 billion in 2024 and is projected to reach USD58 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. Various factors are attributed to the market's growth. Around 73,000 individuals across 33 nations, roughly four out of ten adults globally, suffer from digestive disorders which are driving the global market for over-the-counter digestive health products. The market for probiotics prebiotics and enzyme supplements has grown as people's understanding of gut health and its connection to general wellbeing has grown. Additional factors driving market expansion include the aging population's propensity for gastrointestinal problems, the move toward preventive healthcare, and the accessibility and affordability of over-the-counter products.

Opportunities in the market include the growing demand for natural and plant-based products as well as advancements in formulations and delivery systems such as gummies and dissolvable tablets. The Middle East Latin America and Asia-Pacific emerging markets offer substantial growth potential because of rising disposable incomes and urbanization. Furthermore, the trends in personalized nutrition and digital health platforms present additional opportunities for market growth. Probiotics & prebiotics functional foods and drinks that aid in digestion are some of the major trends. Additionally, natural organic and microbiome-healthy products are becoming more and more popular with consumers. The market is anticipated to be further shaped in the upcoming years by sustainability initiatives and collaborations with healthcare providers.

Although with all the growth factors, the Global OTC Digestive Health Product Market has certain challenges. Regulatory hurdles and regional compliance standards also pose a challenge in uniform labeling and claims. Highly fragmented markets with a lot of players lead to competitive pressures and brand differentiation becomes tough. Misinformation related to the products, particularly among consumers, also lowers the adoption rate. On top of that, allergic reactions and side effects reported from some products can dilute consumer trust. Moreover, supply chain disruptions, however, particularly for specialty ingredients, impact the cost and accessibility of these products. Economics in certain regions also cap consumer spending on health-oriented products, while sustainability calls put pressure on companies for more environmentally friendly packaging, sourcing, and other decisions, further states the research report “Global OTC Digestive Health Product Market Analysis, 2025.”

Global OTC Digestive Health Product Market Segmentation Analysis

Vitamins & Dietary Supplements Grabs the Majority Market Share

Based on product, the market is further bifurcated into Functional Food & Beverages, Vitamin & Dietary Supplements, and OTC Medications. Out of them, Vitamins and Dietary Supplements dominate the Global OTC Digestive Health Product Market, accounting for around 45% share of the overall market. There is a growing awareness of the importance of vitamins and dietary supplements in maintaining gut health.  These products offer numerous health advantages along with convenience, resulting in significant market demand. Consumers are sharply transitioning to these products.

These products are widely available in a variety of forms such as powders tablets and capsules making them accessible to a wide range of consumers. Moreover, strong recommendations from medical professionals and extensive marketing initiatives also support the market growth. This will additionally increase market demand throughout the forecast period by strengthening consumer confidence and promoting consistent usage.

North America a Key Player of OTC Digestive Health Product Industry

North America leads the Global OTC Digestive Health Product Market. It holds approx. 45% of the global market. Greater affluence to spend on nutritional supplements is making more health-conscious consumers. This is also due to awareness of digestive health among more consumers in the region's market. Additionally, lifestyle illnesses are becoming more prevalent as the US gets older, which increases over-the-counter demand for digestive health products as those older adults seek solutions to digestive problems. These products' availability in a vast distribution network of pharmacies, online retailers, and supermarkets also satisfies consumer demands. Additionally, the region’s major industry players and cutting-edge healthcare infrastructure are driving the growth of the OTC Digestive Health Products Market in North America.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Procter & Gamble Co., Johnson & Johnson, Bayer AG, GlaxoSmithKline (GSK), Nestlé Health Science, AbbVie Inc., Danone S.A., Abbott Laboratories, Mylan N.V., Pfizer Inc., Sun Pharmaceutical Industries Ltd., Perrigo Company plc, Dr. Oetker, Kirkland Signature (Costco), Reckitt Benckiser Group, Takeda Pharmaceutical Company Limited, Lactalis Group, Herbalife Nutrition Ltd., Amgen Inc., and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report                                  

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across various regions?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?