Online Poker Market to Reach USD37.19 Billion by 2030, Driven by Increasing Access to Smartphones & Internet

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Global Online Poker Market Overview, Trends, Size and Forecast: 2025-2030

The Global Online Poker Market size was valued at around USD7.98 billion in 2024 and is projected to reach USD37.19 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 29.24% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The important factors driving this sustained growth are increasing access to the internet, progressive legalization of online poker, and the rise of mobile-based gaming. The online poker market is seeing strong demand because of a rise in the number of users with access to high-speed internet. The rapid growth in the number of internet users from 4.9 billion in 2021 to 5.4 billion in 2024 has allowed online poker platforms to reach previously unserved regions. This is leading to a strong growth in the market share of online poker across the globe.

Moreover, the market share of online poker is also increasing because various governments around the world are easing regulations related to online poker. While some regions have legalized online poker, several others have allowed online poker to grow by recognizing it as a taxable activity. A prime example of this is the legalization of online poker by several US states, which are driving market growth through large-scale operations and high-consumer spending in the online poker industry. Another example is the rapid growth of the online poker user base in India from 2 million in 2018 to 6 million in 2024 as a result of online poker being recognized as a ‘game of skill’ in several states across the country. Although the market faces a considerable challenge in the form of fraud and security concerns, it is likely to see strong growth in the coming years due to initiatives like personalization and gamification, further states the research report, “Global Online Poker Market Analysis, 2025.”

Global Online Poker Market Segmentation Insights:

Texas Hold’em Dominates the Online Poker Industry

Based on game type, the market is further segmented into Texas Hold’em, Omaha, 7-Card Stud, and others. Among these, Texas Hold’em is the most dominant segment, with its market share estimated to be over 70%. This segment leads due to its simplicity, popularity in the poker community, and extensive adoption at major global events.

Texas Hold’em is an easy to learn game and attracts poker players due to its simple betting structure. It is also highly popular among both new and seasoned players in the poker community. The adoption of the game by global events like the World Poker Tour has driven high engagement from poker players across the globe. These aspects have led to its popularity among online poker players as well, resulting in all leading online platforms offering the game to their users. Widespread adoption of Texas Hold’em by online poker players has thus led to the dominance of the segment in the Global Online Poker Industry.

Global Online Poker Market Regional Analysis:

North America Leading the Online Poker Market Globally

North America dominates the other regions in the market with a share of about 35% due to legalization in several areas, an increased exposure to poker in the culture, and high spending by online poker players.

Several states in the US and Canada have legalized online poker operations through local licensing regulations. This has led to a high market adoption in these areas because of strong demand amongst the target consumer base. The market share of online poker is also high in North America because poker is culturally accepted and popular in the region. The region also has high market growth as a result of the highest average revenue per user across the globe. These aspects are thus likely to continue the dominance of North America in the Global Online Poker Market.

Top Companies in the Global Online Poker Market

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading Online Poker companies in the market, including Americas Cardroom, PokerStars, 888 Holdings, partypoker, BetOnline, GGPoker, Zynga Poker, BLITZ POKER, Unibet Poker, Natural8, Ignition Casino, True Poker, Winamax, Baazi Games, Pocket52, and others, are looking forward to increase their market size & share.

Key Questions Answered in the Research Report

1. What is the scope, size, value, and forecast of the Online Poker Market?
2. What is the volume and share of each segment in the Online Poker Market?
3. What are the key trends shaping the Online Poker Market from 2025 to 2030?
4. What growth factors and risks impact the Online Poker Market?
5. What are the main challenges faced by players in the Online Poker Market?
6. What are the top opportunities in the Online Poker Market?
7. What does competitive analysis reveal about the Online Poker Market landscape?
8. Who are the key players and companies leading the Online Poker Market?
9. What innovations are transforming the future dynamics of the Online Poker Market?
10. How are partnerships and collaborations driving Online Poker Market growth?
11. How does the Online Poker Market differ based on geography and segments?