Global Nutraceutical Product Market is projected to Reach USD 912.25 billion by 2030

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The Global Nutraceutical Product Market size was valued at around USD 591.1 billion in 2024 and is projected to reach USD 912.25 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 7.50% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report.

It owes to the rising consumer inclination toward functional foods, mainly due to their ever-increased health consciousness. Besides, the growing prevalence of chronic illnesses, alongside the implementation of stringent norms by governments of different countries on food fortification, are other prominent aspects projected to drive the market in the forecast years.

Customization in nutraceuticals is gaining immense popularity worldwide as more & more consumers are becoming aware of their availability & incredible health benefits that promote people's overall health & meet their unmet nutritional needs. Several customers are also expressing great interest in tailored supplements, diet plans, & workout regimes. As a result, the growing consumer need for nutritional supplements that are becoming an increasingly important intervention in predictive & proactive health is likely to spur growth in the global nutraceutical products market.

Moreover, the swift inclination toward medical nutrition owing to the growing application of dietary supplements in treating cardiovascular diseases & malnutrition is also boding well for the overall market growth. In addition, the rising geriatric population, increasing healthcare costs, & changing lifestyles, coupled with massive investments by well-established industry players in new product developments, would further stimulate the nutraceutical products market, further states the research report, “Global Nutraceuticals Products Market Analysis, 2025.”

Global Nutraceutical Product Market Segmentation Analysis

Specialty Stores Are Projected to Gained Traction in Global Nutraceutical Product Industry

Based on the distribution channel segment, the Global Nutraceuticals Products is further bifurcated into, Supermarkets/Hypermarkets, Online Retail, Specialty Stores, Pharmacies, Others.

The specialty stores segment is anticipated to be the fastest-growing distribution channel in the global nutraceutical products market during 2025–2030, driven by increasing consumer demand for personalized health solutions and expert guidance. Unlike mass-market retailers, specialty stores such as GNC, Vitamin Shoppe, and Holland & Barrett offer curated product selections backed by in-store nutritionists and trained staff, enabling tailored recommendations that cater to specific health needs like immunity, gut health, and weight management. Consumers increasingly trust these outlets for premium, scientifically formulated products and clean-label supplements. Additionally, specialty stores are evolving with a hybrid retail model, integrating online platforms with physical consultation services to enhance customer engagement and convenience.

Asia-Pacific to Dominate the Nutraceutical Products Market with Potential Shares

Asia-Pacific region is projected to lead the global nutraceutical products market during the forecast period of 2025–2030, driven by a potent combination of demographic, economic, and regulatory factors that are reshaping consumer behavior and industry dynamics. Additionally, the region is witnessing an unprecedented rise in its middle-class population, particularly in countries like China, India, Indonesia, and Vietnam. This expanding consumer base is becoming increasingly health-conscious, with growing disposable incomes enabling greater spending on preventive healthcare, functional foods, dietary supplements, and fortified beverages. The awareness around immunity, gut health, and chronic disease prevention surged post-COVID, acting as a long-term catalyst for nutraceutical adoption.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading Global Nutraceuticals Products players, including Archer Daniels Midland Company, BASF SE, Cargill, Inc., Danone, DuPont de Nemours, Inc, General Mills Inc., Koninklijke DSM N.V, Nestle S.A., PepsiCo, Inc, Yakult Honsha Co., Ltd, Kellogg Company, Herbalife International of America, Inc, Abbott Laboratories Inc., Mead Johnson Nutrition Co., Omega Protein Corp, Zymes LLC and others are looking forward to strengthening their Global Nutraceuticals Products position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the Global Nutraceuticals Products?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across various countries?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?