Press Release

Mexico Microwave Oven Market Size to Hit USD 287 Million by 2030

The Mexico Microwave Oven Market was valued at around USD 278 million in 2024 and is projected to reach around USD 287 million by 2030.  Along with this, the market is estimated to grow at a CAGR of around 0.63% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report.

Sustainability and energy efficiency are currently the most important factors among the Mexican customers buying microwaves in Mexico. This trend is driven by the new features in the microwave ovens, such as smart cooking sensors, conventional cooking, etc. Additionally, the buyers in Mexico are more inclined towards aesthetically designed appliances that complement their kitchen and have some personal customization.  

The microwave ovens in the country are witnessing considerable improvement in technologies. A few of the innovative features widely appreciated by customers include cooking sensors and connectivity, which help the microwave ovens to be remotely used and get some personalized features. 

The market is facing some challenges, such as increased tariff rates. This has affected the price of aluminum and silver in the international markets. Eventually, the microwave suppliers are directly passing on this price increase to the end customer. This would hamper the demand for microwave ovens in a price-sensitive market like Mexico in the coming years. Also, the buyers in Mexico believe in the perception that using microwave ovens will erode the nutritional composition of their food, or that the buyers have to bear the harmful radiation coming from the microwave ovens.

Retail Offline Distribution Channel Dominates the Market

Department stores and variety stores segments combined have the major share of around 66% in general merchandise stores under non-grocery retailers in the retail offline segment. These stores usually offer the latest models to customers with interest-free installment options, making it a leading segment in the market.

E-commerce had a market share of 9.66% in 2024. It has started to see growth for Whirlpool Mexico's online store, particularly because there is an increase in investment from other retailers, which includes department stores as well. Despite this, the in-store shopping experience has the dominant position. The customers in Mexico are still hesitant to buy expensive and large appliances online.

Additionally, the e-commerce channel has major setbacks, such as complaints about both late delivery and the complex return process of faulty appliances. As a result, the general merchandise stores will continue to have the maximum market share throughout the forecast period.

Freestanding Non-Smart Microwaves to Dominate the Market

The non-smart microwave ovens hold the maximum share. These non-smart microwave ovens have gained huge popularity among households. This is fueled by the affordable maintenance and pricing offered by these microwave ovens, which are less expensive compared with advanced censored microwave ovens. The traditional microwave ovens are in demand due to their compact design, which makes them fit in smaller places. Moreover, 3-in-1 appliances are being introduced, but due to their high prices, the demand is comparatively low.

Leading Players in Microwave Oven Market: (2025-30)

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Winiadaewoo Electronics México SA de CV, LG Electronics México SA de CV, Controladora Mabe SA de CV, Whirlpool México SA de CV, Samsung Electronics México SA de CV, Panasonic de México SA de CV and Others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?