Press Release

The Middle East & Africa Automotive Air Purifier Market to Grow at a CAGR of Around 4% During 2024-2030

The Middle East & Africa Automotive Air Purifier Market size is anticipated to grow at a CAGR of about 4% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The growth in the market is primarily due to the rising awareness about the presence of pollutants in the air that are harmful to health. The COVID-19 pandemic has taught people in the region about the presence of deadly bacteria, viruses, and other impurities in the air that can lead to respiratory illnesses. The region is witnessing economic growth because of rising infrastructure development and urbanization leading to the massive increase in air pollution. The deterioration of the air quality with the rise in air pollution is a concerning problem, which is leading to a higher demand for air purifiers in the region.

Additionally, the primary mode of travel and transportation in the region is through its wide array of road networks. People mainly use automobiles to navigate the geography and terrain of the region. The rising economic growth, increasing middle class, and huge population are pushing automobile sales in the region, especially the Middle East. These developments combined, present a huge opportunity for the Automotive Air Purifier Market in the Middle East and Africa. Moreover, rising trends and the adoption of electric vehicles will further support the demand for the product.

Furthermore, automobile companies are looking to enhance the experience of their customers by banking on these technological advancements and enhancing the air quality in the vehicle’s cabin with the aid of supplying pre-installed automotive air purifiers. These air purifiers will dispose of any terrible odors, poisonous fumes, microorganisms, allergic reactions, dirt debris, and other impurities. Also, the supply of the latest models of these air purifiers comes with smart connectivity where the device will routinely eliminate any pollution in the air to beautify cabin air quality, moreover, the person can modify the settings of the device through their smartphones.

However, there are some challenges, such as an increase in the cost of the product and fluctuation in sales of automobiles due to rising regional conflicts and political instability that might impact the supply chain, such as the "Red Sea Crisis." However, such scenarios won't affect the long-term outlook of the market. Moreover, we are seeing a trend of advanced high-end features and portable air purifiers with intelligent connectivity. For the key players looking to expand their market and de-risk from the mature and stagnant market, this region offers a potential opportunity to diversify their product portfolios, further states the research report, "The Middle East & Africa Automotive Air Purifier Market Analysis, 2024."

Segmentation Analysis

Hybrid Segment to Hold Major Market Share

Based on the type, the market is further bifurcated into, purifier, ionizer, and hybrid. Currently, the Automotive Air Purifier market is dominated by the purifier type, which is capable of extensively removing pollutants from the air and increasing the quality of air. However, the focus is now shifting towards the hybrid-type products. These products are a combination of filters put together such as HEPA + activated carbon, and possibly intelligent connectivity to provide better air quality and experience within the vehicle. It is like combining the good features of different product categories and presenting them in one.

Saudi Arabia to Lead the Market

The Kingdom of Saudi Arabia with its large population, huge economy, high per-capita income, and rising air pollution will lead the Automotive Air Purifier Market in the region. As the country is going through extensive urban development which is increasing the level of air pollution in the country, along with people becoming aware of the importance of air quality and the harmful impact of air pollutants on health. Additionally, the country uses roadways extensively for its transportation and logistics driving the sales of automobiles in the region. These scenarios put Saudi Arabia at the forefront of fueling the growth in the market.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Panasonic Corporation, 3M, Honeywell, Denso, Sharp, Bosch, Mahle, Philips, Xiaomi, Eureka Forbes, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry's overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across various countries?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2024-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?