Press Release

Latin America Whey Protein Market to Surge at a Steady CAGR of Around 8.8% During 2024-30

The Latin America Whey Protein Market is anticipated to grow at a CAGR of 8.8% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The market growth has been attributed to rising fitness trends and increasing health consciousness. The market growth is further supported by the extensive presence of gyms and fitness centers across the region. Gym trainers often recommend people incorporate protein products into their diet alongside regular workouts to enhance performance. Consequently, the demand for whey protein products has increased across various Latin American countries, such as Mexico, Brazil, etc.

Additionally, as smartphones have become more widely used, more people in Latin American nations who are motivated to maintain their health are using digital health and wellness applications that offer them services like calorie counting and fitness and nutrition guidance. These apps frequently create personalized nutrition programs for users, including recommendations on how much protein to consume in their diets to maintain good health and long life. As a result, the region's consumption of whey protein products has increased, driving the growth of the Latin American whey protein market as a whole.

Further, the presence of a large number of overweight and obese individuals in the region has accelerated the demand for whey protein products. Obesity and overweight pose a threat to health and can lead to the development of various diseases, such as cardiovascular diseases (CVDs), diabetes, indigestion, and others. Whey protein aids weight management by increasing satiety, preserving lean muscle mass, and enhancing metabolic rate. This helps them maintain their health and reduces the risk of disease. As a result, individuals have started incorporating whey protein into a balanced diet and exercise regimen for effective weight loss and maintenance. With that, the Latin America Whey Protein Market has witnessed steady growth & development, further states the research report, “Latin America Whey Protein Market Analysis, 2024.”

Segmentation Analysis

The Whey Protein Concentrate (WPC) Segment Dominates the Latin America Whey Protein Market

Based on the product type segment, the market is further categorized into Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), and Whey Protein Hydrolysate (WPH). The Whey Protein Concentrate (WPC) segment held the largest market share. The market growth has been attributed to rapid urbanization and lifestyle changes that have heightened health awareness and participation in sports and other physical activities. As a result, more individuals have started consuming whey protein concentrates in the region.

The rising demand for whey protein concentrates (WPC) has also been greatly influenced by the region's rising obesity rate, aging population, and rise in the number of undernourished people. Furthermore, whey protein concentrates (WPC) are becoming more and more popular among bodybuilders, athletes, and other groups due to their advantages, which include enhanced lean mass and strength, lowered blood pressure, and the prevention of diabetes. In addition, those who desire more protein in their diet are becoming more in demand for whey protein concentrates (WPC) due to their lower cost compared to other product categories. In light of the aforementioned considerations, the Latin American whey protein market's concentrate segment is expected to continue growing in the years to come.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Arla Foods Ingredients Group P/S, Glanbia PLC, Carbery Group, LACTALIS Ingredients, Agropur Cooperative, BellRing Brands, Inc. (Dymatize Enterprises, LLC), FrieslandCampina, Max Titanium, Integralmedica, 3VS Nutrition, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across various countries?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?