Press Release Description

Japan Sauna and Spa Market to Record an Impressive CAGR of 24.4% By 2030

The Japan Sauna and Spa Market size was valued at USD 1.48 billion in 2023 and is projected to reach USD 8.52 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 24.4% during the forecast period, i.e., 2024-30., cites MarkNtel Advisors in the recent research report. The market is anticipated to witness robust growth in the coming years, attributed to increasing awareness of health consciousness among individuals, and rising interest in corporate wellness initiatives that enhance employee well-being. In addition, with a focus on sustainability & eco-friendly practices like Ayurveda within the wellness industry, consumers' growing adoption of a lifestyle oriented towards holistic care for their bodies has increased. Thus, the driving force behind this transformation is shifting consumer preferences, as well as lifestyle trends.

The wellness tourism industry has a significant impact on the Japan Sauna and Spa Market, which has been bolstered by government initiatives such as the regional tourism business financial support scheme and Nationwide Travel Support programs. With its rich cultural heritage and stunning natural landscapes, Japan attracts many tourists seeking authentic well-being experiences. As a result, hotels and resorts offer an array of sauna and spa services based on traditional Japanese health practices to meet this demand. Additionally, the rising establishment of hotels and resorts across the country is further expected to positively impact the demand for spas and saunas in the forthcoming period.

Additionally, cutting-edge infrared saunas, traditional Finnish-style saunas, and opulent Turkish baths have gained increasing popularity throughout Japan. New facilities offer an extensive array of comprehensive spa treatments like aromatherapy services, approved by the Aroma Environment Association of Japan (AEAJ). The popularity of Far-infrared sauna therapy has increased due to its ability to provide therapeutic effects at lower temperatures compared to traditional saunas. Waon Therapy, also known as the Infrared Sauna, is the primary focus of research conducted on sauna therapy in Japan. This has gained favor among wellness advocates for its multiple benefits, further states the research report, “Japan Sauna and Spa Market Analysis, 2024.”

Japan Sauna and Spa Market

Japan Sauna and Spa Market Segmentation Analysis

Sauna Segment Leading the Japan Market

Based on the type segment, the market is further bifurcated into Sauna and Spa. Of the two, the Sauna segment holds a significant market share in the Japan Sauna and Spa Market due to its profound cultural significance, tracing back to traditional practices like soaking in hot springs. The Japanese population's strong affinity and preference for saunas stem from their roots in historical tradition and association with relaxation, stress relief, better circulation, and detoxification. All these are further promoting wellness-focused lifestyles that are highly valued by the nation today. Consequently, this has translated into soaring consumer demand for sauna experiences across Japan as they broaden acceptance towards incorporating these age-old practices into modern-day living.

Furthermore, in Japan, there is a growing interest in themed and event saunas for large spa facilities. These saunas are often infused with traditional Aufguss rituals performed by expert practitioners and designed with high-quality engineering that stimulates all the senses of customers. The ultimate aim of an event sauna is to provide guests with an incomparable opportunity to rejuvenate themselves away from daily stress. For this reason, many hotel owners as well as thermal spa providers have turned towards implementing these innovative ideas which tend to attract significant customers.

Physical and Mental Wellness Dominating in Terms of Market Share

Based on the service type segment, the market is further bifurcated into Massage/Relaxation, Beauty/Grooming, and Physical & Mental Wellness. The market share for Physical and Mental Wellness is dominant in Japan owing to the nation's penchant for both traditional and current wellness practices. This inclination stems from heightened stress levels among corporate professionals, young generations, etc., coupled with health concerns like cervical discomfort or weight gain that necessitate effective wellness care. The escalating demand for these wellness services has resulted in an increased sauna facility focusing on physical as well as mental rejuvenation, which makes Japan's sauna & spa industry a harmonious blend of serenity and revitalization.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Aman Group S.a.r.l, Candeo Hotels, Ochiario, Skyspa Yokohama, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company L.L.C., O Park OGOSE, 8 Hotel Chigasaki, SOLO SAUNAtune, Six Senses Kyoto, SaunaLab, and Others (Koganeyu, etc.), are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the Japan Sauna and Spa Market?
  3. What key factors would propel and impede the industry across the country?
  4. How has the industry been evolving in terms of geography & service adoption?
  5. How has the competition been shaping across the country?
  6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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