Growing Popularity of Sunless Tanning Among Millennials is Projected to Upsurge the Growth of the Global Organic Tanning market

The Global Organic Tanning market is anticipated to grow at a substantial market share owing to the factors such as growing awareness among consumer regarding the benefits of using organic products, introduction of new innovative products by the market players along with burgeoning use of natural and green ingredients in organic tanning products and harmful effect of sun such as harmful ultraviolet (UVA and UVB) rays. Moreover, growing popularity of sunless tanning among millennials, increasing prevalence of skin cancer and burgeoning number of service providers are some of the factors strongly contributing towards the growth of the market in the forecast period.

According to MarkNtel Advisors’ research report “Global Organic Tanning Market Analysis, 2020”, the Global Organic Tanning market is anticipated to grow at a CAGR of around 5% during 2021-26F. Based on Gender, Female segment is projected to attain highest CAGR by 2026. The rising inclination of women towards fake tanning along with growing demand for organic tanning products among youth and surging popularity of no-makeup trend are the factors infusing the demand for organic tanning products globally. Moreover, the demand of organic tanning products is rising among men as well. This is due to increased spending on men’s personal grooming products and rising awareness about skin care among men.

“Global Organic Tanning Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Organic Tanning providers across the Globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.      

North America Acquired the Majority Market Share

North America acquired the majority market share in the Global Organic Tanning market in 2019. The US dominated the North America region and is projected to maintain its dominance in the near future as well. The growth is accredited to growing awareness among consumer regarding the harmful effects of the sun due to exposure to ultraviolet (UV) radiation, rising incidences of skin cancer and burgeoning inclination toward self-tanning products. In addition, escalating demand for organic tanning products especially in young adults for fashionable and glowing tan, launch of new products by the market players and improving standards of living of people are the factors expected to boost the growth of the Organic Tanning Market in the forthcoming period as stated in MarkNtel Advisors’ research report “Global Organic Tanning Market Analysis, 2020”. 

According to MarkNtel Advisors’, the key players with a considerable market share in the Global Organic Tanning market are Coola LLC, Botanic Tree, Skinerals, Vita Liberata, TanTowel, OrganicTan, TanOrganic, AvivaTan, RadiantGlo, BEETTAN, Eco Tan, Zuma Tan, Vita Liberata etc.

Market Segmentation:

1. By Type (Body Tanner, Face Tanner, Face + Body Tanner)
2. By Form Type (Spray, Lotion, Oil, Cream, Gel, Others)
3. By Gender (Female, Male)
4. By Region (North America, South America, Europe, Asia-Pacific, Middle East & Africa)
5. By Country (US, Canada, Brazil, UK, Germany, France, China, Japan, South Korea, India, GCC, South Africa),
6. By Company (Coola LLC, Botanic Tree, Skinerals, Vita Liberata, TanTowel, OrganicTan, TanOrganic, AvivaTan, RadiantGlo, BEETTAN, Eco Tan, Zuma Tan, Vita Liberata etc.)

Key questions answered in the study:

1. What are the current and future trends of the Organic Tanning industry?
2. How the industry has been evolving in terms of end-user demand and application areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Organic Tanning industry?
5. What is the customer orientation, purchase behavior, and expectations from the Organic Tanning firms across various regions?