Press Release

A USD 53.11 Million GCC Sports Drinks Market to Surge at a CAGR of Around 9.89% by 2030

The GCC Sports Drinks Market size was valued at around 53.11 million in 2024 and is projected to reach USD 93.12 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.89% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The main reason behind this growth is the health benefits associated with sports drinks. As these drinks are designed to ensure hydration and replenishment of electrolytes in the body, they are widely used not only by sports athletes but also by common people as people want to stay fit while in line with their daily work.

Moreover, the GCC countries are making a lot of efforts to organize various sports events as per their economic diversification goals. The region is immensely prioritizing investments in the development of the Football Ecosystem. The Qatar hosting Football World Cup 2022 turned out to be a massive economic success for the region. On similar lines, Saudi Arabia will host the Football World Cup 2034. The event is set to catalyze the sports drinks industry in the coming years. The country has also invested immensely in the development and globalization of its domestic football league viz. Saudi Pro League. As more such events are expected to be hosted in GCC, such as the Asian Winter Games 2029 in Saudi Arabia, more growth opportunities will be available for market growth & expansion.

Also, these events have been bolstering the region’s image as an emerging sports market. These events are targeted fiercely by sports drink suppliers across the globe as they help the companies increase their popularity among the population and promote their products. For instance, PepsiCo has become the gold sponsor for the Saudi Pro League 2024/2025. Such collaborations improve the market position of companies.

Furthermore, as consumers are shifting towards a healthy life, they are avoiding beverages that contain high sugar content to avoid diabetes and other related diseases. As a result, there is a high demand for sugar-free sports drinks. This has also pushed the sports drinks companies to introduce sugar-free products. Additionally, launching such products also results in tax benefits. This is because countries such as the UAE and Saudi Arabia have imposed taxes on beverages containing sugar content. This is also the reason behind less sales in Saudi Arabia, which has introduced a 50% sugar tax. Therefore, due to the presence of a wide range of products in GCC and the wide customer base, the sports drinks market has seen good growth in past years, and this trend is expected to remain in the future as well due to the increasing health consciousness, further states the research report, “GCC Sports Drinks Market Analysis, 2025.”

GCC Sports Drinks Market Segmentation Analysis

Isotonic Segment Holds the Largest Market Share

Based on the product, the market is further bifurcated into Hypotonic, Isotonic, and Hypertonic. Here, the Isotonic segment holds a major market share of more than 60%. This is mainly due to the concentration of salts and sugars present in them, which matches with the human body. This makes it easy for the human body to absorb such liquids. This makes them the most ideal drinks for the GCC region with a hot and arid climate that causes frequent dehydration and loss of electrolytes.

Moreover, Isotonic drinks are most favored by fitness freaks as they require replenishment of electrolytes after intense workouts. This inclination is because other segments either lack electrolytes or have high sugar content. Therefore, due to the efficient benefits offered by isotonic drinks, they are the most widely used.

The UAE Leads the GCC Sports Drinks Industry

Regionally, the UAE holds the largest share of the market more than 60%. This is mainly due to the high availability and consumption of sports drinks in this region. The UAE has strong relations with Western countries and hence with sports drinks brands. Additionally, the UAE has a very large population including locals and expatriates across the GCC region, allowing marketers to take advantage of bulk sales. Moreover, the UAE records a very high quantity of foreign visitors every year. These people further increase the demand for sports drinks as they act as an ideal hydrating and appetizing liquid. Therefore, due to the availability of a wide range of sports drinks and their consumers, the UAE holds the major market share.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including PepsiCo Inc., Suntory Holdings Ltd., Otsuka Holdings Co. Ltd., Coca-Cola Co, Vitamin Well, Congo Brands LLC, Sapporo Holdings Ltd., Isostar, Wow Hydrate, O2 Hydration, Pokka, Sunblast, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the region?
6. How have buying behavior, customer inclination, and expectations from products been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?