GCC Sleep Aids Market to Touch USD 85.22 Million Mark by 2030

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The GCC Sleep Aids Market size was valued at around USD 49.89 million in 2024 and is projected to reach USD 85.22 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.5% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. Growing consciousness of sleeping problems and a rise in demand for powerful solutions have shifted consumers’ choice for over-the-counter sleep aids, in particular for insomnia and sleep apnea, which can be considered to be principal issues in the GCC region. There are various reasons for sleep disorders, like a sedentary lifestyle, which includes greater consumption of caffeine, abnormal sleeping patterns, high stimulant intake and high stress levels, and increased chronic situations, in particular, most of the aging population, like diabetes, cardiovascular sicknesses, thyroid, migraine, etc. These factors augment demand for sleep aids to enhance their sleep cycles to ensure good fitness and high performance.

Moreover, a higher number of humans are coming to this region, who are both tourists and employees of multinational corporations. For example, around 33.1 million travelers and approximately 1.5 million personnel arrived in the GCC countries in 2023. In such cases, jet lag experienced by expats is prevalent, which is a sleep disorder caused by people due to different time zones. As a result, demand for sleep aids increases to gain a quality sleep experience, along with a fatigue-unfastened and clean wake-up, and ensure the right mental and bodily health.

Furthermore, there is an extraordinary increase in the number of elderly people in this area. For example, the life expectancy in the UAE reached around 78.6 in 2024, which virtually shows the extended percentage of elderly residents in this area. Also, the range of such elderly humans is predicted to reach around 2 million by way of 2050 in the UAE. Such a high proportion of elderly humans increases the demand for sleep aids as obesity is the primary reason in the back of sleep apnea, while melatonin levels lower with age, as a consequence causing insomnia. Therefore, the growing instances of sleep problems because of strain, lengthy working hours, obesity, age, etc., have elevated the demand for sleep aids in recent years, and this trend is expected to continue in the coming years as well, further states the research report, “GCC Sleep Aids Market Analysis, 2025.”

GCC Sleep Aids Market Segmentation Analysis

Mattresses & Pillows Segment Seizes the Largest Market Share

Based on the type of sleep aid product, the market is further bifurcated into Mattresses & Pillows, Medications, Sleep Apnea Devices, and others. Here, mattresses and pillows lead the market with a share of around 59%. This is because when an individual faces a problem with sleeping, the mattresses and pillows are the first things they change. This can help them address back pain, reduce pressure on various body parts, control obesity, etc., thus providing quality sleep. These can also help in treating disorders like insomnia and sleep apnea.

Additionally, the affordable prices of mattresses and pillows further give them a push towards growth. Therefore, mattresses and pillows have been widely used by most of the population to achieve high-quality sleep, and this dominance is expected to remain in the future as well because they are cheaper options as compared to other segments.

UAE Leads Regional Sleep Aids Industry

Regionally, the UAE dominates the market with a market share of around 44%. The main reason behind this dominance is the busy lifestyle of people with long working hours, which results in less sleep time and irregular sleeping patterns. As a result, they increase the demand for sleep aids to get proper sleep and achieve high performance at work. Moreover, the UAE is home to a high number of expats who further increase the demand for sleep aids as jet lag is a highly common sleep disorder among those people. For instance, the expats are around 88.52% of the UAE’s population as per the official data of 2023.

Furthermore, the high disposable incomes of this region’s population incline them to spend on premium solutions such as CPAP and APAP machines. Therefore, the fast-paced lifestyle has caused multiple sleep disorders in the UAE, and the high income of people has pushed them to spend on sleep aids, thus making this region the market leader, and this dominance is expected to remain in the future as well.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including ResMed, Lowenstein Medical, Philips, Sanofi, Merck & Co., Pfizer Limited, DeVilbiss Healthcare, Wellell, BMC Medical, GSK, AstraZeneca, Cadwell, and others, are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the countries?
6. How have buying behavior, customer inclination, and expectations from products been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?