Swift Acceleration in Import of Rice to Augment the Growth of Europe Basmati rice Market through 2026.

The Europe Basmati Rice Market is expecting around 4% CAGR during 2021-26, cites MarkNtel Advisors in their recent research report. The exponentially rising population and a growing footfall of migrants & tourists, i.e., projecting burgeoning food requirements, are the prime aspects driving the basmati rice market in Europe. 

Europe procures the majority of the basmati rice from Asian countries like India & Pakistan, the largest rice producers. The soaring popularity of these fibers across the region is primarily due to their exceptional flavor, aroma, & taste, i.e., instigating the leading players to increase the imports of basmati rice in Europe. 

Moreover, since countries like the UK banned rice imports from Iran, the demand for Indian-origin rice is accelerating rapidly and is playing a crucial role in augmenting the overall market growth during the forecast period. 

Furthermore, growing awareness about the benefits of basmati rice, such as lower blood cholesterol levels and helping the body to move the waste through the digestive tract, is another crucial aspect projected to fuel the overall market growth through 2026, further states the research report, “Europe Basmati Rice Market Analysis, 2021.”

Indian Basmati Rice to Remain Prevalent in Europe through 2026

The Indian-origin basmati rice is the preferred choice among Europeans. It attributes to its wide variety like Pusa Basmati, Ranbir Basmati, Basmati 386, Taraori Basmati, Basmati 217, & Super Basmati, i.e., approved for export in Europe. Owing to its exceptional flavor & aroma, India had applied for an exclusive trademark back in June 2021 to grant it the sole ownership of basmati title across Europe & blow Pakistan's vital export position from the market. Hence, the coming years are all set to infuse more imports of India-based basmati rice into Europe and propel the overall market growth.

Being the Largest Importer of Rice, the UK to attain the Fastest Market Growth

The United Kingdom is a prominent importer of basmati rice from India, especially after banning imports from Iran and stimulating the market across Europe. As a result, it is expected to be the fastest-growing market for basmati rice in the coming years. Besides, the mounting influx of migrants & tourists in the UK is another crucial factor attributing to the ever-increasing requirements for rice to feed the population. Moreover, since India is amongst the leading producers of basmati rice, with exceptional aroma & taste, its demand is gaining substantial popularity across the UK, reveals MarkNtel Advisors in their research report, "Europe Basmati Rice Market Analysis, 2021."

Competitive Landscape

The leading players in the Europe Basmati Rice Market include Amira Basmati Rice, HBI, Estraco, East End Foods, Tba Suntra, S.G.S. International Rice Company, Amira Nature Foods, VSR Rice, The Rice N Spice International Ltd., and Kohinoor Foods.

Key Questions Answered in the Research Report:

1. What are the current & future trends in the Europe Basmati Rice Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across Europe, followed by their comparative factorial indexing?
4. What are the key growth drivers & challenges for the Europe Basmati Rice Market?
5. What are the customer orientation, purchase behavior, & expectations from Basmati Rice producers across Europe?

Market Segmentation:

1. By Packet Weight (Up to 2 Kg, 2.1 to 5 Kg, 5.1 to 10 Kg, Above 10 Kg)
2. By Origin (India, Pakistan)
3. By Type (Husked, Unhusked)
4. By End-Users (Homes, Commercial)
5. By Distribution (Hypermarkets & Supermarkets, Convenience Stores, Home Delivery, On Trade)
6. By Countries (Germany, France, The United Kingdom, Italy, Spain, The Netherlands, Russia, Scandinavia)
7. By Competitors (Amira Basmati Rice, HBI, Estraco, East End Foods, Tba Suntra, S.G.S. International Rice Company, Amira Nature Foods, VSR Rice, The Rice N Spice International Ltd., Kohinoor Foods)