Rapidly growing e-commerce sector, expansion of the retail sector, hectic lifestyle and change in dietary habits are snowballing the demand for energy drink market across the globe. Also, the medical benefits of energy drinks such as cardiovascular function improvement, fighting cancer etc,. due to adequate content of vitamin B and Taurine. Moreover, the rise in the number of professional athletes coupled with sports and gym enthusiast across the globe is driving the demand for the energy drinks.
According to the MarkNtel Advisors’ research report, “Global Energy Drink Market Analysis, 2020”, the global energy drink market is set to grow at a CAGR of around 7.5% during 2020-25 on account of the rising retail malls, hotels, hospitality sector across the globe. Moreover, the rise in the commercial spaces across the globe would drive the demand for energy drinks due to the hectic lifestyle and long working hours. North America is the major contributor to the global energy drink market on account of the rising popularity of fitness activities such as sports, gym, yoga, marathon, and aerobics.
In 2019, the non-organic segment dominated the energy drink market on account of early market penetration and low awareness and high cost of organic and natural energy drink in the region such as EMEA and APAC. Also, the demand for non-alcoholic energy drinks is more in comparison to alcoholic drinks. However, the demand for a non-alcoholic drink is emerging from the millennials on account of the rising party culture, social gatherings, etc.
Emerging Private Labelled Brands by Existing Giants to Contribute to the Energy Drink Market
The launch of the private label or the inhouse brands by the existing E-commerce giants in the food and beverage sector is contributing to the global energy drink market to grow. For instance, Amazon launched a private- labeled energy drink brand “Solimo” in 2019. The company launched two variants which are Solimo Red Energy and Solimo red energy drink. Also, 7-Eleven, a convenience store chain announced to launch an energy drink brand “Quack “in four flavors Original, Orange Fusion, Tropical Lemon and Berry Blast in the same year.
Evolving Marketing Strategies by Players to stimulate the Global Energy Drink Market
Players in the industry are adopting diverse marketing strategies enhance consumer awareness of new products. For Instance, Pepsi announced that the company has a plan to launch a big scale advertisement using artificial constellation in the Night Sky to promote the energy drinks in 2021. So, the unique strategies would drive the consumer’s traction, therefore, the demand for energy drink market would soar reveled by MarkNtel Advisors, in its report on “Global Energy Drink Market Analysis, 2020”
According to MarkNtel Advisors, with the growth in the energy drink consumer, the companies are launching new products in the various segments such as natural, organic and non-organic to gain a competitive edge in the industry. The leading players which grabbed the major share in the industry are Red bull, PepsiCo., Monster Energy, Rockstar, Amway, etc. A few of the instances of new variants by the industry players are: In 2018, a natural drink startup Rally Electrolyte Beverage launched an energy drink. Also, Monster Energy launched 2 flavors of energy drinks with alcohol and Cannabis flavors.
“Global Energy Drink Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the market potential, regional opportunities, key factors impacting sales and purchase decision, hotspots and opportunities available for energy drink providers across the globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the competition assessment, formulation of Go to Market Strategies and identifying the blue ocean for their offerings.
1. By Product Type (Organic, Non Organic, Natural)
2. By Product (Alcoholic, Non- Alcoholic)
3. By Target Consumer (Teenagers, Adults, Geriatric)
4. By Distribution Channel (On trade, Off trade)
5. By Region (North America, South America, Europe, Asia-Pacific, Middle East and Africa)
6. By Competitors (Red Bull, PepsiCo, Monster Energy, Rockstar, Taisho Pharmaceutical, Amway Global, etc.)
Key questions answered in the study
1. What are the current and future trends of the global energy drink market?
2. How the industry has been evolving in terms of end-user demand and application areas?
3. What are the future plans and customer expectations of end-users across the globe?
4. How the competition has been shaping across the countries followed by their comparative factorial indexing?
5. What are the key growth drivers and challenges for the global energy drink industry?
6. What are the customer orientation, purchase behavior, and expectations from the energy drink suppliers across various regions?