Press Release

Global Digital Marketing Software Market Size to Accelerate at a CAGR of Around 15.2% during 2024-30

The Global Digital Marketing Software Market is projected to grow at a CAGR of about 15.2% during the forecast period of 2024–30, cites MarkNtel Advisors in the recent research report. The market's growth is attributed to the increased acceptance of digital technologies across a variety of industries, including automotive, BFSI, and healthcare. As businesses shift their focus to digital platforms for marketing and client engagement, the need for digital marketing software solutions increases. With organizations operating abroad, there is an increasing demand for digital marketing software that supports multilingual capabilities, localization, and compliance with regional standards. This increases the demand for advanced digital marketing solutions that can cover a wide range of market needs.

Furthermore, the growing prevalence of online shopping, the influence of social media in shaping consumer preferences, and the need to reach tech-savvy millennials and Gen Z consumers have all contributed to an increase in digital marketing in the automotive sector, creating demand for digital marketing software solutions. Automotive firms have been using digital marketing software for targeted advertising, customer relationship management, and data analytics, allowing them to optimize marketing campaigns and drive sales, resulting in the rise of the Global Digital Marketing Software Industry.

Moreover, global internet penetration has increased due to rapid technological breakthroughs, the increased availability of reasonably priced internet services, and the widespread use of smartphones and other connected devices by humans. Increased penetration rates have also been a result of efforts by the public and commercial sectors to extend internet access, such as fiber optic networks and satellite internet technology. To take advantage of this expanding online audience, businesses have been investing more and more in digital marketing software solutions as more people have access to the internet through a variety of devices. Furthermore, as customers spend more time on the internet, there is an increasing need for customized and focused marketing campaigns, which in turn fuels the need for digital marketing software and supports market expansion, further states the research report, “Global Digital Marketing Software Analysis, 2024.”

Global Digital Marketing Software Market Segmentation Analysis:

Software Segment Expected to Hold Major Market Share

Based on the components, the market is segmented into software and services. Among them, the software segment is expected to account for the majority of the market share owing to the rising adoption of technologically advanced software solutions across the globe. The growing need for innovative software solutions powered by cutting-edge technologies such as artificial intelligence, machine learning, and predictive analytics is propelling this segment's growth in the market. Businesses in many industries, such as automotive and BFSI, are prioritizing investments in software platforms that provide complete capabilities for campaign management, data analysis, and customer engagement automation, which is driving up software demand.

North America to Lead Global Digital Marketing Software Industry

North America is expected to hold a considerable share in the coming years because businesses in this region seek a larger target audience to promote their content and market their services and products online. In addition, the region's booming economy and tech-savvy people foster digital marketing software usage. Furthermore, customers' increased preference for online purchasing is driving demand for digital marketing software, which marketers use to promote their services and products online. Furthermore, in North American countries such as the United States, organizations and associations such as the National Cloud Technologists Association and the Cloud Native Computing Foundation are promoting the use of digital marketing software solutions across the region.

Global Digital Marketing Software Market Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, Adobe Inc., Salesforce, Inc., SAP SE, IBM Corporation, Microsoft Corporation, Oracle Corporation, Google LLC, Hewlett Packard Enterprise, HubSport, Inc., SAS Institute Inc., Act-on Marketing Automation, SimplyCast, Semrush, Maropost, Sprout Social, Inc., and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & solution adoption?
5. How has the competition been shaping up across various regions?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?