Rising urbanization coupled with the increasing women’s participation in the workforce and the continuous innovation by the companies is driving the global malted food drinks market. Moreover, the rise in the health-conscious people coupled with the need for the nutrients rich drinks due to the hectic lifestyle and long working hours is generating the demand for the malted food drinks market across the globe.
Moreover, the innovations by the malted food drink manufacturer such as drinks with sugar-free, various flavors such as chocolate, vanilla, and strawberry coupled with the more nutrients present in the drink are helping in the growth of the market.
According to the MarkNtel Advisors’ research report, “Global Malted Food Drinks Market Analysis, 2020”, the global market is set to grow at a CAGR of around 10.75% during 2020-25 on account of the increasing health awareness and the need for the additional nutrients to the consumers. Moreover, the rising number of fitness and gym enthusiasts creating the demand to keep the body nutrients rich and hydrated, therefore, contributing to the growth of the malted food drinks market.
Moreover, the rising demand for the convince food and beverage due to the propelling working pollution is contributing to the market growth of the malted food drinks market across the globe.
In 2019, APAC grabbed the major share in the global malted food drinks market on account of the rising urbanization coupled with the rise in awareness about the benefits of malted food drinks. Moreover, the rise in disposable income coupled with the change in the lifestyle and the demand for convenience food and beverages are contributing to the growth.
Supermarket/ Hypermarket dominated the market in 2019 on account of the continuous rise in the number of hypermarket/ supermarket store. Moreover, the consumers prefer this mode due to the advantages such as availability of several brands under one roof, comparatively cheaper prices also, the online presence of supermarket and hypermarket stores with the free home delivery option for the ease of the consumer is contributing to the growth of the market. However, the growing internet penetration and digitalization, the internet or online channel is expected to dominate the market in the coming years.
Innovation with Flavors and Packing to Intensify the Global Mated Food Drinkss Market
The innovations done by the companies with the changing flavors are contributing to the growth of the market. Moreover, the attractive and handy smaller packets of the food drinks in gaining consumer’s traction. For instance, in 2019, Nestle and Danone announced that the companies are planning to launch the products in the health and nutrition segment which include the malted food drinks to, as revealed by MarkNtel Advisors, in its report on “Global Malted Food Drinks Market Analysis, 2020”
According to MarkNtel Advisors, the leading players operating the industry are Nestlé S.A., GlaxoSmithKline plc, Mondel?z International, Inc., Abbott Laboratories, Danone S.A., etc.
The companies are launching new products to gain a competitive edge in the industry. For Instance, Mondelez India launched the new version of its existing malted food drink which is “Bournvita Women” to fulfill the nutrients need for the women’s’ in 2018. Also, Singapore based company NGO Chew Hong launched “OKI chocolate malt drink” in 2019.
“Global Malted Food Drinks Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the market potential, regional opportunities, key factors impacting sales and purchase decision, hotspots and opportunities available for malted food drinks providers across the globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the competition assessment, formulation of Go To Market Strategies and identifying the blue ocean for their offerings.
1. By Type (With Cocoa, Without Cocoa)
2. By Distribution Channel (Pharmacies/ Drug stores, Supermarket/ Hypermarket, Departmental/ Grocery stores, Internet/ online)
3. By Region (North America, South America, Europe, Asia-Pacific, Middle East and Africa)
4. By Competitors ( Nestlé S.A., GlaxoSmithKline plc,, Mondel?z International, Inc., Abbott Laboratories, Associated British Foods Plc, Zydus Wellness Limited, Others)
Key questions answered in the study
1. What are the current and future trends of the global malted food drinks market?
2. How the industry has been evolving in terms of end-user demand and application areas?
3. What are the future plans and customer expectations of end-users across the globe?
4. How the competition has been shaping across the countries followed by their comparative factorial indexing?
5. What are the key growth drivers and challenges for the global malted food drinks industry?
6. What are the customer orientation, purchase behavior, and expectations from the infant formula ingredient suppliers across various regions?