Press Release

Broccoli Powder Market Projected to Reach USD72 Million by 2030

The Global Broccoli Powder Market size was valued at around USD52.8 million in 2024 and is projected to reach USD72 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.3% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The market for broccoli powder is showing sustainable growth due to more people moving towards a healthy lifestyle.  Customers are actively searching for more nutrient-intensive products to attain this lifestyle. Hence, these super foods, including organic & sustainable products like broccoli powder, have gained greater popularity in recent years. These powders contain a large number of antioxidants & vitamins that are healthy for the human body. Additionally, they aid in digestion due to the presence of fiber in them. This makes it a popular choice among health-conscious consumers. This further helps in boosting their immune system and enhances general health.

Another element of that expansion has been the encouragement of sustainable and healthful living by the agencies, coupled with government programs. For instance, as producers adopted organic farming, the USDA stated that organic farmland increased by 12% in 2023 in comparison to the earlier year. Governments everywhere promote the production and consumption of plant-based products to minimize the environmental impacts on agriculture. These are in line with the demand for consumers, thereby a bright prospect for the increase of the broccoli powder market. Broccoli powder, essentially dried and powdered broccoli, uses mostly waste or imperfect. This helps minimize food waste and produces an eco-friendly product that appeals to environmentally conscious consumers.

Therefore, the general increased consciousness of people towards health, the laws of the states favoring the biological and environment-friendly sector, and our concentration on the finest quality organic products propel this broccoli powder market. The more people get enlightened regarding their consumption, as well as the enhancements within that particular category of foodstuff, the more this market will grow in the future, further states the research report, “Global Broccoli Powder Market Analysis, 2025”.

Global Broccoli Powder Market Segmentation Analysis

Conventional Segment Holds the Major Market Share

Based on nature, the market is further divided into conventional and Organic segments. The conventional segment dominates the market, holding approximately 65% of the entire market. Manufacturers in the health, functional food, and dietary supplement sectors are finding it easier to obtain broccoli powder. Because of its abundance of vitamins, minerals, antioxidants, and other nutrients, consumers pick it. Compared to other superfoods, it is a more cost-effective choice. Many blend it with soups, smoothies, and health bars to benefit their overall health. Increased demand for organic options results from more consumers turning to chemical-free natural products.

It is believed that powdered broccoli is still dominated by traditional powdered forms. It continues to be the best option because it is more widely available and less expensive. Its adaptability and simplicity of integration into various goods are advantageous to manufacturers. Its popularity is further increased by the rising awareness of wellness and health. Broccoli powder has become one of the most preferred ingredients in various food and supplement products with growing consumer interest in convenient nutritious foods.

North America is the Epicenter for the Broccoli Powder Market

North America has the biggest market share for broccoli powder. The region takes about 35 % of the market, which is attributed to several factors. One is the strong commitment to healthy living and a balanced diet. Consumers are involved in the quest for foods that strengthen their immunity and improve their well-being. Government data from the USDA Economic Research Service shows that the organic food market in the United States has grown steadily in recent years. This is demonstrative of a rising consumer preference for plant-based and nutrient-packed products. USDA reports have also documented a rise in organic products through the years, pushing innovation among manufacturers.

Many companies in the region now include broccoli powder in dietary supplements, functional foods, and health bars in response to an increase in demand. Also, both public health campaigns and governmental nutritional guidelines advocate chosen foods for their benefit against such nutritional deficiency. These factors work together toward making North America the dominant region in the broccoli powder market. With wellness as a focus, the emergence of nutri-rich products continues to uphold North America's market position.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including, Saipro Biotech Private Limited, NutraDry, Xi'an Lifewe Biological Technology Co., Ltd., Pioneer Herb Industrial Co., Ltd., American International Foods, Inc., Nutraonly (Xi'an) Nutritions Inc., VDF FutureCeuticals, Inc., Vinayak Corporation, Incoltec, Vehgro, Koyah, Nutra Green Biotechnology Co., Ltd., Nutri V, a food innovator, Others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography and product adoption?
5. How has the competition been shaping up across various regions?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?