Press Release Description

The Rapidly Changing Lifestyles Are Strengthening the Breakfast Cereal Market

The Global Breakfast Cereals Market is projected to grow at a CAGR of around 5.2% during the forecast period, i.e., 2023-28, cites MarkNtel Advisors in the recent research report. The market's expansion is primarily attributed to the fast-paced lifestyle, especially among young and working people. In addition, the popularity of ready-to-eat products has made cereals increasingly popular. These products are conveniently available to consumers through several distribution channels, such as supermarkets and departmental stores, which cater to the exponential growth of the breakfast cereals industry.

The emerging concept of doorstep grocery delivery, fueled by the growing e-commerce sector, has also made cereals a popular breakfast choice since other options require time and energy to prepare. Furthermore, consumers are aware of the benefits of cereals, which contribute to a healthier lifestyle and provide better nutritional alternatives. Thus, the breakfast cereal industry has become a significant segment in the global food industry, with a history of more than centuries. Therefore, the aforementioned factors are likely to drive market expansion in the coming years.", further states the research report, “Global Breakfast Cereals Market Analysis, 2023.”

Segmentation Analysis

The market is broadly fragmented based on nature, product type, distribution channel, and price. On the basis of nature, the market is segmented into conventional, and organic. And Based on product type, the market is segmented into hot cereals, and ready-to-eat. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, retail stores, convenience stores, e-commerce, and others.  Based on the price, the market is segmented into low, medium, and high.

Global Breakfast Cereals Market

Hot Cereals Lead the Way in Breakfast Cereal Market with Increased Demand for Nutritious Alternatives

Hot cereals are expected to dominate the breakfast cereal market in the anticipated time frame, owing to the increasing adoption of better nutritional alternatives. The popularity of hot breakfasts, such as oats and muesli, is also rising in Asian countries. As a result, FMCG companies are continuously creating innovative products with unique flavors and nutritious ingredients. These factors are driving the demand and supply chains for hot cereals as a breakfast option.

Asia-Pacific Market Is Expected to Expand with the Introduction of New Flavors

The breakfast cereal market in the Asia-Pacific region is expected to witness significant growth. The popularity of processed food consumption is increasing in countries like India, China, South Korea, and others. Additionally, food companies are providing a wide variety of flavors and options to meet the increasing demand for breakfast cereals. For example, in December 2022, Kellogg's reformulated its Crunchy Nut cereal recipe to introduce a new salted caramel flavor, which was the first in 40 years.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players including Alara Whole Foods Ltd., Attune Foods LLC, B&G Foods Inc., Bagrrys India Ltd., Bobs Red Mill Natural Foods Inc., General Mills, Inc., Kellogg Company, Marico Limited, Nature's Path Foods., Nestlé S.A., Pepsico, Inc.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends that have shaped the industry to its current form?
  3. What key factors would propel and impede the Global Breakfast Cereals Market?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition shaped across various countries, followed by their comparative factorial indexing?
  6. How have buying behavior, customer inclination, and expectations from Breakfast Cereals manufacturers evolved during 2018-28?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?


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