Advertising Market Growing at 4.06% CAGR to Reach USD980.72 Billion by 2030

• Overview
• Table of Content
• Research Methodology
• Download Free Sample

The Global Advertising Market size was valued at around USD772.4 billion in 2024 and is expected to reach USD980.72 billion. Along with this, the market is estimated to grow at a CAGR of around 4.06% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The contributing factors of the Global Advertising Market include new product launches, substantial brand promotions, rising demand for customer awareness to promote products and services, increasing social media platforms, high demand to grow public loyalty, the incorporation of Artificial Intelligence and Augmented Reality with the advertisements, etc. One of the major factors in this market is the aim to increase the target audience through brand promotions and advertisements.

Additionally, the rapid expansion of paid promotions through active partnerships and collaborations with social media influencers is increasing the affiliate networks, which is further elevating the Global Advertising Market. Also, legal support from various countries is significantly allocating funds for the expansion of the digital industry by developing digital infrastructures in their respective countries, providing ample opportunities to the Global Advertising Market. It is leading to the significant growth of e-commerce, which has increased due to digital enhancements and advertising, thus contributing to digital advertisement as a leading segment in this market. Furthermore, a substantial amount of ad spending is noticed from the North American region globally, which makes it the global leader of this market.

Moreover, the rising adoption of technologically advanced features such as AI and AR-VR technology in the advertising sector is gaining traction due to high customer experience and convenience. However, the high initial investments and operational costs in this industry are hindering market growth. And, most of the individuals choose to block undesirable ads, which reduces the reach of the latest products to these individuals, further states the research report, “Global Advertising Market Analysis, 2025.”

Global Advertising Market Segmentation Analysis

Digital Advertising is the Most Preferred Type of Platform

Based on the platform, the market is further bifurcated into Digital Advertising and Traditional Advertising. Between the two, the digital advertising segment holds the largest market share of about 66%. The growth is driven by the high number of smartphone users and high internet penetration worldwide. It has increased the demand for digital advertising platforms. For instance, in 2025, estimates showed billions of smartphones introduced globally, thus contributing to the segment’s revenue growth. 

Moreover, the active support from various national governments through heavy investments in implementing different policies to expand the digital industry, thus increasing the market’s growth. For instance, the United States government has allocated about USD65 billion to transform digital infrastructure and platforms related to advertising. Similarly, China’s government invested more than USD300 billion in digital and tech initiatives as of 2025.

North America is the Leading Regional Market for Advertising

North America is leading this global market and is valued at about 40% of the global market value. The dominance of North America in this market is due to the presence of the highest number of active Internet users and a significant number of smartphone users, which is contributing to the growth of the regional advertising market. Additionally, North American countries such as the United States, Canada, Mexico, etc., are substantially investing in the development of the advertising sector.

Moreover, the region is also highly supportive of the growth of tech-enabled advertising campaigns such as Just Do It by Nike through substantial funds. Also, the United States has a high public awareness and tech-savvy population. Furthermore, companies such as Meta, Google, and Amazon have a strong presence in this region, which is actively uplifting North America in the Global Advertising Market.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Alphabet Inc., Meta Platforms Inc., Amazon Ads, WPP Group PLC, Omnicom Group Inc., Publicis Groupe, The Interpublic Group of Companies, Inc., Dentsu Inc., The Trade Desk, Adobe Inc., ByteDance Ltd., Baidu Advertising, Acxiom LLC, Eniro Group AB, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & service adoption?
5. How has the competition been shaping up across various regions?
6. How have buying behavior, customer inclination, and expectations from service providers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?