The Indonesia Online Grocery Market is experiencing significant growth, driven by evolving consumer behaviors, technological advancements, and increasing internet penetration. As of 2025, the Indonesia Online Grocery industry is estimated to grow at a CAGR of approximately 24.7% during the forecast period of 2024–2030.
Market Size & Revenue: The Indonesian online Grocery market is poised for substantial expansion, with projections indicating significant growth in market size and revenue over the coming years.
Market Share: App-based platforms dominate the market, leveraging the widespread use of smartphones and mobile devices to provide seamless shopping experiences.
Increasing Internet Penetration: The high level of internet penetration in Indonesia has revolutionized shopping habits, particularly driving the growth of the online grocery industry .
Digital Payment Adoption: The growing adoption of digital payment methods, such as credit/debit cards, mobile wallets, and online banking, is significantly widening opportunities for the online grocery industry in Indonesia.
Logistical Infrastructure: Despite advancements, challenges in last-mile delivery and cold-chain logistics persist, affecting the timely and efficient delivery of perishable goods.
Market Competition: The intensifying competition among existing players necessitates continuous innovation and strategic partnerships to maintain and grow market share.
Amazon.com, Inc. - A global e-commerce leader, Amazon offers a vast selection of products, including groceries, through its platform, providing fast delivery and reliable service.
Luxo Food - Luxo Food specializes in premium grocery items, offering high-quality products and gourmet selections to cater to discerning customers in Indonesia.
Shopee
Shopee is Southeast Asia's leading e-commerce platform, providing a wide range of products, including groceries, with user-friendly features and promotions.
Tanihub Food Solutions - Tanihub connects farmers directly with consumers, offering fresh produce and agricultural products through its online platform, supporting local agriculture.
Happy Fresh - Happy Fresh partners with various supermarkets to deliver groceries directly to customers' doors, focusing on fresh produce and daily necessities.
Club Sehat - Club Sehat offers a range of health-focused grocery products, catering to customers seeking nutritious and organic food options through its online store.
Hypermart Online - Hypermart Online provides a comprehensive selection of grocery items, leveraging its extensive retail network to offer convenient online shopping experiences.
Klik Indomaret - Klik Indomaret is the online platform of Indomaret, one of Indonesia's largest convenience store chains, offering a wide array of grocery products for delivery.
Seroyamart - Seroyamart delivers a variety of grocery items, focusing on providing quality products and efficient service to meet the daily needs of Indonesian consumers.
SedapRasa - SedapRasa offers a curated selection of grocery items, emphasizing traditional and local flavors to cater to the diverse tastes of Indonesian customers.
The Indonesia Online Grocery industry is witnessing rapid technological advancements and strategic collaborations. Companies are increasingly adopting AI-powered recommendations and digital payment ecosystems to enhance customer experience and operational efficiency. For instance, Shopee's AI-driven personalization has increased basket sizes to USD 26 per order, surpassing the industry benchmark of USD 24.5 .
Moreover, the integration of logistics innovation, such as the use of micro-fulfillment centers by Alfamart and the hybrid marketplace model of Klik Indomaret, showcases the industry's adaptability to changing consumer demands and technological trends.
The Indonesia Online Grocery industry is on a robust growth trajectory, with significant contributions from leading companies that are innovating and adapting to meet consumer needs. The industry's expansion is fueled by factors such as increasing internet penetration, digital payment adoption, and technological advancements in logistics and customer engagement.
