The Specialty Fertilizers Market in Latin America is experiencing a remarkable upswing, fueled by shifting agricultural practices toward precision farming, increased adoption of climate-resilient nutrient technologies, and farmers’ focus on maximizing crop productivity through advanced formulations. As a result, the industry was valued at approximately USD 12.6 billion in 2025 and is expected to reach nearly USD 27.8 billion by 2032, growing at an impressive CAGR of around 14.94% during 2026–2032.
According to Markntel Advisors, major specialty fertilizer players are at the forefront of sustaining and accelerating this demand through innovation-driven strategies and localized expansions. Sustainable Agro Solutions (SAS), for instance, reinforced its Latin American presence by acquiring Aqua do Brasil in September 2025, its first acquisition outside Europe, to enhance its sustainable plant nutrition portfolio. Similarly, ICL Group, in June 2025, launched Sulfurball, the first spherical-format sulfur fertilizer in Latin America, backed by over BRL 50 million in R&D investments. Further strengthening regional resilience, Yara partnered with Embrapa in February 2025 to advance the Recupera Rural RS Program, focusing on nutrient efficiency and soil restoration in Brazil’s affected regions.
Together, these strategic initiatives by leading players are redefining the region’s specialty fertilizer landscape, positioning Latin America as a rising hub for sustainable and high-efficiency nutrient solutions.
Haifa Group
Haifa Group is a global leader in specialty fertilizers and precision plant nutrition, with a strong focus on water-soluble and controlled-release formulations tailored for fertigation and foliar applications. In Latin America, the company emphasizes precision nutrition programs, crop-focused formulations for fruits, vegetables, and high-value crops, and digital agronomic tools to optimize nutrient-use efficiency and reduce losses. These strategies enable growers to shift toward higher-efficiency inputs, supporting sustainable intensification and improved profitability across key agricultural hubs in the region.
ICL Group
ICL Group positions itself as a global specialty minerals and plant nutrition provider with a deep focus on value-added fertilizers, biostimulants, and tailored crop nutrition solutions. In Latin America, particularly Brazil, the company builds its strategy around portfolio localization, agronomic support, and integration of acquired platforms such as advanced nutrition and biologicals businesses. By expanding foliar, water-soluble, and specialty formulations aligned with local cropping systems, ICL supports higher nutrient efficiency, improved crop quality, and a gradual shift from commodity inputs to specialty solutions in the region.
Nortox S.A.
Nortox began as a regional agrochemical producer and has evolved into a diversified agribusiness company active in crop protection, fertilizers, and seeds. Its strategy centers on offering integrated crop solutions that combine protection, nutrition, and technical assistance tailored to Brazilian agro-climatic conditions. In specialty fertilizers, Nortox focuses on formulations that complement its protection portfolio and support soil health, targeting key crops such as soybeans, corn, and cereals. This integrated approach strengthens farmer loyalty and reinforces domestic supply security for higher-value nutrition products.
Nutrien Limited
Nutrien operates as a global provider of crop nutrients, services, and digital agronomy, with a strong retail network and a broad fertilizer portfolio that includes specialty products. In Latin America, its strategy emphasizes targeted presence in Brazil and a more selective approach in Southern Cone markets, supported by earlier acquisitions of local fertilizer producers and ag-retailers. Through value-added liquid fertilizers, micronutrient blends, and advisory services, Nutrien encourages the adoption of more efficient nutrition programs that align with intensive cropping and evolving sustainability expectations in the region.
Yara International ASA
Yara International is a global crop nutrition company focused on mineral and specialty fertilizers, digital agronomy, and climate-smart solutions. In Latin America, Yara’s strategy prioritizes low-carbon fertilizers, integrated crop programs, and partnerships across the value chain, including collaborations with food brands and research institutions. Initiatives such as expanding its partnership with PepsiCo in regional potato supply chains and working with Embrapa in Brazil to support soil restoration underscore its use of controlled-release and water-soluble fertilizers to enhance nutrient efficiency and resilience. These efforts reinforce Yara’s role in advancing sustainable, high-efficiency nutrition practices across Latin American agriculture.
Download a free sample of Latin America Specialty Fertilizers Market report for a comprehensive overview of industry dynamics, competitive landscape, key strategic initiatives, recent developments of key players, detailed segmentation, and regional forecasts shaping the market outlook.
Latin America specialty fertilizers market outlook is projected to surge through 2032, propelled by biological integrations like microbial consortia and biostimulants that cut chemical dependency by 30%. Precision tech, AI soil sensors, drone VRT, and satellite analytics, would dominate, enabling hyper-localized applications across Brazil’s soy belts and Mexico’s horticulture. Export pressures for low-carbon certification accelerate traceable, nano-enhanced formulations, while policy incentives for nutrient stewardship favor controlled-release innovations, positioning the region as a sustainability benchmark.
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