UAE Nutraceuticals Market Research Report: Forecast (2025-2030)

Market Definition

Nutraceutical products are non-specific biological therapies that are used to promote general well-being, control symptoms, and prevent malignant processes. It provides medical or health benefits, including the prevention & treatment of disease. The UAE has a high prevalence of lifestyle-based diseases due to excessive consumption of packaged food and a sedentary lifestyle due to which the demand for nutraceuticals in the form of fortified functional food & beverages among the consumers has increased during the historical period.

Market Insights & Analysis:  UAE Nutraceuticals Market (2025-30)

The UAE Nutraceuticals Market is projected to grow at a CAGR of around 6.96% during the forecast period, i.e., 2025-30. The UAE Nutraceuticals market grew significantly during the historical years, on account of the rising adoption of a sedentary lifestyle and improper & unhealthy diet, along with widespread obesity & diabetes among the consumers in the region. According to International Diabetes Federation, the country had the world’s highest prevalence rates of diabetes as of 2019. Moreover, the increasing health consciousness & rising number of nutritionists & wellness coaches in the country positively impacted the nutraceuticals market growth from 2020 to 2023. In addition, the growing number of large-scale gyms & wellness centers have supported the stipulation of nutraceuticals in the UAE.

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Additionally, the UAE government has been promoting health & wellness since historical times in order to educate consumers about the growing prevalence of chronic health issues related to lifestyles. As of 2018, the UAE Ministry of Cabinet Affairs announced three national initiatives, such as the UAE Wellbeing Model for Residential Communities, Community Wellbeing Nutrition Program, and Community Program for Active Lifestyle, which encourage community members to exercise & adopt healthy eating habits.

Furthermore, the rising geriatric population, government initiatives to promote health & wellness, and increasing focus on pediatric nutrition are some of the other reasons that fueled the nutraceuticals market growth in the UAE. Hence, it is expected that the higher disposable income & rising awareness of nutraceuticals among consumers would further accelerate the UAE Nutraceuticals market in the forecast years.

UAE Nutraceuticals Market Driver:

Burgeoning Lifestyle Disorders to Drive the Market Growth - The 'Rich' lifestyle of the UAE residents has led to mild to severe health problems such as poor gut health to chronic diseases. Further, the prevalence of lifestyle diseases such as obesity, diabetes, etc., is primarily the result of extensive consumption of packaged & junk food. Moreover, the high calorific packaged food & beverages combined with least to no physical activity has been the main factor for the increasing lifestyle disorders in the country. Nonetheless, the increasing awareness about a healthy lifestyle, rising inclusion of nutritional supplements for immunity building, improving internal organ functions, etc., have driven the integration of nutraceutical products in the daily lifestyle of the population.

Similarly, the rising inclination toward a healthy lifestyle as well as increased physical activities among the country's population to reduce the prevalence of non-communicable diseases, including overweight, obesity, cardiovascular diseases, etc., is expected to increase the consumption of nutraceutical supplements during the forecast period.

UAE Nutraceuticals Market Challenge:

Premium Prices of Raw Materials to Hamper the UAE Nutraceuticals Market - The limited ability of the country to process raw material for nutraceuticals, such as branched-chain amino acids, collagen peptides, etc., has always resulted in the country importing dietary supplements, primarily from China, India, and the US. Additionally, the overall import dependency has led to the high prices of dietary supplements in the UAE. Consequently, the rising cost of dietary supplements in the UAE has always posed a challenge to the nutraceutical market, given the premium pricing of dietary supplements.

UAE Nutraceuticals Market Opportunity:

Increasing Versatility of Probiotic Products in Lifestyle-based Diseases - With the improvement in research & development, the manufacturing of probiotic supplements for other health-related diseases, such as cardiovascular disease, hypocholesterolemia, bone health, oral health, etc., is projected to stimulate the growth of the Nutraceuticals Supplement market in the years to come. Furthermore, the growing consumer awareness regarding the benefits provided by nutraceutical supplements pushes the dietary supplement industry to start developing new strains of nutraceuticals to reduce patients' pain. In addition, the increasing number of chronic diseases related to lifestyle & food will focus the manufacturers on developing new probiotic supplements in the forthcoming years.

UAE Nutraceuticals Market Trend:

Demand for Nutraceuticals for the Improvement of Infants’ & Children's Health - Nutraceutical for infant diet is a new trend that has gained traction in the UAE. The prevention of gastrointestinal diseases among consumers has increased the adoption of nutraceutical supplements & other functional food. In addition to the many kinds of probiotic supplements for children, such as Carrefour kids drinking yogurt, a large amount of protein & other dietary supplements are obtained, further supporting the metabolism of the end-user in order to fight against several acute & chronic conditions. Moreover, the introduction of infant probiotic supplements products such as BioGaia Protectis probiotics drops Synergy Infabiol infant probiotic drops, Calmco probiotic drops, etc., by the companies into the market would have an impact on the market growth in the coming years.

UAE Nutraceuticals Market (2025-30): Segmentation Analysis

The UAE Nutraceuticals Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the level. According to the analysis, the market has been further classified as:

Based on Product Type:

• Dietary Supplements
  • Proteins & Peptides
  • Vitamins & Minerals
  • Herbals (Ayurveda Extracts, Plant Extracts, Algal Extracts, and Phytochemicals)
  • Others (Fatty Acids & Fiber)
• Functional Foods
  • Probiotics Fortified Food
  • Omega Fatty Acid Fortified Food
  • Branded Ionized Salt
  • Branded Wheat Flour
  • Others (Fortified Rice, Infant Formula, etc.)
• Functional Beverages
  • Fruit & Vegetable Juices and Drinks
  • Dairy & Dairy Alternative Drinks
  • Non-Carbonated Drinks (Bottled Water, Tea, and Coffee)
  • Other (Herbal Tea, Sports Drinks, and Energy Drinks)

Of them all, Dietary supplements dominated the nutraceuticals market over the historical period & are expected to do the same in the forecast years, as well, owing to their high protein, vitamin, and fiber content to meet the nutritional needs of consumers of all ages. Further, the vitamin & mineral supplements are witnessing robust growth due to soaring consciousness to overcome health-related issues, such as diabetes, hypertension, and cardiovascular diseases, and burgeoning inclination towards proper training & nutrition intake for a healthy lifestyle.

In addition, the growing millennial focus on weight management & digestive health nutraceuticals is augmenting the demand for dietary supplements in the country. Moreover, the long sitting hours & less movement while working from home following the pandemic resulted in the weakening of bone & muscle strength, leading to backaches, etc. Hence, such chronic pain amongst the working population of the UAE has been demanding extra vitamin & mineral supplements to maintain their bone & muscle strength.

 Based on the Source:

• Plant
• Animal
• Microbial

Among them all, Animal-based nutraceuticals accounted for a major share in the UAE Nutraceutical market on account of the growing consumption of animal-based diets in the country during the historical period. Furthermore, animal-source dietary supplements & functional foods provide a wide array of micronutrients that are comparatively difficult to extract from plant-source foods alone.

Moreover, the nutraceuticals derived from the animals are rich in vitamin A, vitamin B-12, riboflavin, calcium, iron, and zinc. Therefore, the consumers usually add animal-based nutraceuticals to their diet to substantially increase nutrient adequacy, which is further expected to impact the market growth in the coming years.

Based on the Sales Channel:

• Offline Stored-based
  • Supermarkets & Hypermarkets
  • Specialty Stores
• Online

Of them all, the Offline Stored-based sales channel held a considerable revenue share in the UAE Nutraceutical market during 2020-2023, owing to conventional consumer buying behaviors & the rising number of supermarkets & hypermarkets in the region. In 2019, SPAR UAE inaugurated its first supermarket in Dubai with developmental plans to launch 30 more multi-store format supermarkets across the UAE that would further strengthen the presence of supermarkets & hypermarkets in the country.

However, online sales have also grown at an astonishing rate since 2020 due to the outbreak of the COVID-19 pandemic. In addition, the growing penetration of online purchasing from e-commerce platforms propelled the growth of nutraceutical's online sales channel. Moreover, the rising paradigm shift toward the online pharmacies for quick deliveries of prescribed as well as over-the-counter drugs has driven large consumer databases toward the online platforms. Therefore, with the convenience provided & high consumer dependability on online platforms, the online sales channel is predicted to have a notable growth in the forthcoming years as well.

UAE Nutraceuticals Industry Recent Developments 

• In 2022, Wellbeing Nutrition launched the world’s first all-natural eye vitamins using advanced nanotechnology to deliver vitamins & protect eyes from retina damage, strain, fatigue, and blue light irritation.
• In 2020, a startup named VIDAvitamins was launched in the UAE to provide personalized vitamins and other dietary supplements based on algorithms driven by Artificial Intelligence (AI).

Gain a Competitive Edge with Our UAE Nutraceuticals Market Report

1. UAE Nutraceuticals Market Report by Markntel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. UAE Nutraceuticals Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.

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