Market Research Report

UAE Nutraceuticals Market Research Report: Forecast (2022-2027)

By Product Type (Dietary Supplements (Proteins & Peptides, Vitamins & Minerals, Herbals), Functional Foods (Probiotics Fortified Food, Omega Fatty Acid Fortified Food, Branded Ioni...zed Salt, Branded Wheat Flour), Functional Beverages (Fruit & Vegetable Juices and Drinks, Dairy & Dairy Alternative Drinks, and Non-Carbonated Drinks)), By Source (Plant, Animal, Microbial), By Form (Tablets & Capsules, Gummies & Softgels, Powder & Liquid), By Sales Channel (Offline Store-based (Supermarkets & Hypermarkets, Speciality Stores), Online), By Regions (Dubai, Al Ain & Abu Dhabi, Sharjah & Northern Emirates), By Competitors (Pfizer Inc., Bayer Middle East FZE, Vitabiotics Ltd., Nestlé UAE L.L.C., Danone, BASF FZE, PepsiCo Inc., General Mills Inc., Nature's Way Products, LLC., Abbott Laboratories S.A.) Read more

  • Food & Beverages
  • Jun 2022
  • 88
  • FB55020

Market Definition

Nutraceutical products are non-specific biological therapies that are used to promote general well-being, control symptoms, and prevent malignant processes. It provides medical or health benefits, including the prevention & treatment of disease. The UAE has a high prevalence of lifestyle-based diseases due to excessive consumption of packaged food and a sedentary lifestyle due to which the demand for nutraceuticals in the form of fortified functional food & beverages among the consumers has increased during the historical period.

Market Insights

The UAE Nutraceuticals Market is projected to grow at a CAGR of around 6.96% during the forecast period, i.e., 2022-27. The UAE Nutraceuticals market grew significantly during the historical years, on account of the rising adoption of a sedentary lifestyle and improper & unhealthy diet, along with widespread obesity & diabetes among the consumers in the region. According to International Diabetes Federation, the country had the world’s highest prevalence rates of diabetes as of 2019. Moreover, the increasing health consciousness & rising number of nutritionists & wellness coaches in the country positively impacted the nutraceuticals market growth from 2017 to 2021. In addition, the growing number of large-scale gyms & wellness centers have supported the stipulation of nutraceuticals in the UAE.

Report Coverage Details
Study Period Historical Data: 2017-20
Base Year: 2021
Forecast Period: 2022-27
CAGR (2022-2027)


Region Covered Dubai, Al Ain & Abu Dhabi, Sharjah & Northern Emirates
Key Companies Profiled Pfizer Inc., Bayer Middle East FZE, Vitabiotics Ltd., Nestlé UAE L.L.C., Danone, BASF FZE, PepsiCo Inc., General Mills Inc., Nature's Way Products, LLC., Abbott Laboratories S.A., Others
Unit Denominations USD Million/Billion


Additionally, the UAE government has been promoting health & wellness since historical times in order to educate consumers about the growing prevalence of chronic health issues related to lifestyles. As of 2018, the UAE Ministry of Cabinet Affairs announced three national initiatives, such as the UAE Wellbeing Model for Residential Communities, Community Wellbeing Nutrition Program, and Community Program for Active Lifestyle, which encourage community members to exercise & adopt healthy eating habits.

Furthermore, the rising geriatric population, government initiatives to promote health & wellness, and increasing focus on pediatric nutrition are some of the other reasons that fueled the nutraceuticals market growth in the UAE. Hence, it is expected that the higher disposable income & rising awareness of nutraceuticals among consumers would further accelerate the UAE Nutraceuticals market in the forecast years.

Key Trends in the Market

  • Demand for Nutraceuticals for the Improvement of Infants’ & Children's Health

Nutraceutical for infant diet is a new trend that has gained traction in the UAE. The prevention of gastrointestinal diseases among consumers has increased the adoption of nutraceutical supplements & other functional food. In addition to the many kinds of probiotic supplements for children, such as Carrefour kids drinking yogurt, a large amount of protein & other dietary supplements are obtained, further supporting the metabolism of the end-user in order to fight against several acute & chronic conditions. Moreover, the introduction of infant probiotic supplements products such as BioGaia Protectis probiotics drops Synergy Infabiol infant probiotic drops, Calmco probiotic drops, etc., by the companies into the market would have an impact on the market growth in the coming years.

 Impact of Covid-19 on the UAE Nutraceuticals Market

Following the onset of COVID-19, the demand for nutraceuticals, including multivitamin tablets, zinc supplements, omega-3 supplements, children's gummies, etc., grew substantially, as a result of the growing concern among the population of the UAE to boost immunity. Moreover, increasing awareness about the benefits of consuming nutraceuticals to prevent Coronavirus infection helped boost growth in the UAE Nutraceuticals market. Besides, pharmacies reported massive sales of dietary supplements in March 2020, owing to increased consumption among consumers in response to immunity-boosting concerns.

Furthermore, the spread of COVID-19 in the UAE has increased the consumption of sleep & relaxation supplements in the post-COVID-19 scenario due to consumers feeling stressed & anxious. Therefore, the inclination & rising focus toward improving immunity are anticipated to upsurge the consumption of nutraceuticals in the UAE in the forthcoming years, thereby driving the UAE Nutraceutical market

UAE Nutraceuticals Market Research Report: Forecast (2022-2027)

Market Segmentation

Based on Product Type:

  • Dietary Supplements
    • Proteins & Peptides
    • Vitamins & Minerals
    • Herbals (Ayurveda Extracts, Plant Extracts, Algal Extracts, and Phytochemicals)
    • Others (Fatty Acids & Fiber)
  • Functional Foods
    • Probiotics Fortified Food
    • Omega Fatty Acid Fortified Food
    • Branded Ionized Salt
    • Branded Wheat Flour
    • Others (Fortified Rice, Infant Formula, etc.)
  • Functional Beverages
    • Fruit & Vegetable Juices and Drinks
    • Dairy & Dairy Alternative Drinks
    • Non-Carbonated Drinks (Bottled Water, Tea, and Coffee)
    • Other (Herbal Tea, Sports Drinks, and Energy Drinks)

Of them all, Dietary supplements dominated the nutraceuticals market over the historical period & are expected to do the same in the forecast years, as well, owing to their high protein, vitamin, and fiber content to meet the nutritional needs of consumers of all ages. Further, the vitamin & mineral supplements are witnessing robust growth due to soaring consciousness to overcome health-related issues, such as diabetes, hypertension, and cardiovascular diseases, and burgeoning inclination towards proper training & nutrition intake for a healthy lifestyle. In addition, the growing millennial focus on weight management & digestive health nutraceuticals is augmenting the demand for dietary supplements in the country.

Moreover, the long sitting hours & less movement while working from home following the pandemic resulted in the weakening of bone & muscle strength, leading to backaches, etc. Hence, such chronic pain amongst the working population of the UAE has been demanding extra vitamin & mineral supplements to maintain their bone & muscle strength.

 Based on the Source:

  • Plant
  • Animal
  • Microbial

Among them all, Animal-based nutraceuticals accounted for a major share in the UAE Nutraceutical market on account of the growing consumption of animal-based diets in the country during the historical period. Furthermore, animal-source dietary supplements & functional foods provide a wide array of micronutrients that are comparatively difficult to extract from plant-source foods alone.

Moreover, the nutraceuticals derived from the animals are rich in vitamin A, vitamin B-12, riboflavin, calcium, iron, and zinc. Therefore, the consumers usually add animal-based nutraceuticals to their diet to substantially increase nutrient adequacy, which is further expected to impact the market growth in the coming years.

Based on the Sales Channel:

  • Offline Stored-based
    • Supermarkets & Hypermarkets
    • Specialty Stores
  • Online

Of them all, the Offline Stored-based sales channel held a considerable revenue share in the UAE Nutraceutical market during 2017-2021, owing to conventional consumer buying behaviors & the rising number of supermarkets & hypermarkets in the region. In 2019, SPAR UAE inaugurated its first supermarket in Dubai with developmental plans to launch 30 more multi-store format supermarkets across the UAE that would further strengthen the presence of supermarkets & hypermarkets in the country.

However, online sales have also grown at an astonishing rate since 2020 due to the outbreak of the COVID-19 pandemic. In addition, the growing penetration of online purchasing from e-commerce platforms propelled the growth of nutraceutical's online sales channel. Moreover, the rising paradigm shift toward the online pharmacies for quick deliveries of prescribed as well as over-the-counter drugs has driven large consumer databases toward the online platforms.

Therefore, with the convenience provided & high consumer dependability on online platforms, the online sales channel is predicted to have a notable growth in the forthcoming years as well.

Recent Developments by the Leading Companies

  • In 2022, Wellbeing Nutrition launched the world’s first all-natural eye vitamins using advanced nanotechnology to deliver vitamins & protect eyes from retina damage, strain, fatigue, and blue light irritation.
  • In 2020, a startup named VIDAvitamins was launched in the UAE to provide personalized vitamins and other dietary supplements based on algorithms driven by Artificial Intelligence (AI).

Market Dynamics:

Key Driver: Burgeoning Lifestyle Disorders to Drive the Market Growth

The 'Rich' lifestyle of the UAE residents has led to mild to severe health problems such as poor gut health to chronic diseases. Further, the prevalence of lifestyle diseases such as obesity, diabetes, etc., is primarily the result of extensive consumption of packaged & junk food. Moreover, the high calorific packaged food & beverages combined with least to no physical activity has been the main factor for the increasing lifestyle disorders in the country. Nonetheless, the increasing awareness about a healthy lifestyle, rising inclusion of nutritional supplements for immunity building, improving internal organ functions, etc., have driven the integration of nutraceutical products in the daily lifestyle of the population.

Similarly, the rising inclination toward a healthy lifestyle as well as increased physical activities among the country's population to reduce the prevalence of non-communicable diseases, including overweight, obesity, cardiovascular diseases, etc., is expected to increase the consumption of nutraceutical supplements during the forecast period.

Possible Restraint: Premium Prices of Raw Materials to Hamper the UAE Nutraceuticals Market

The limited ability of the country to process raw material for nutraceuticals, such as branched-chain amino acids, collagen peptides, etc., has always resulted in the country importing dietary supplements, primarily from China, India, and the US. Additionally, the overall import dependency has led to the high prices of dietary supplements in the UAE. Consequently, the rising cost of dietary supplements in the UAE has always posed a challenge to the nutraceutical market, given the premium pricing of dietary supplements.

Growth Opportunity: Increasing Versatility of Probiotic Products in Lifestyle-based Diseases

With the improvement in research & development, the manufacturing of probiotic supplements for other health-related diseases, such as cardiovascular disease, hypocholesterolemia, bone health, oral health, etc., is projected to stimulate the growth of the Nutraceuticals Supplement market in the years to come. Furthermore, the growing consumer awareness regarding the benefits provided by nutraceutical supplements pushes the dietary supplement industry to start developing new strains of nutraceuticals to reduce patients' pain. In addition, the increasing number of chronic diseases related to lifestyle & food will focus the manufacturers on developing new probiotic supplements in the forthcoming years.

Key Questions Answered in the Market Research Report:

  1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the UAE Nutraceuticals Market?
  2. What are the region-wise industry size, growth drivers, and challenges?
  3. What are the key innovations, opportunities, current & future trends, and regulations in the UAE Nutraceuticals Market?
  4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the UAE Nutraceuticals Market based on the competitive landscape?
  5. What are the key results derived from surveys conducted during the UAE Nutraceuticals Market study?

Frequently Asked Questions

   A. The UAE Nutraceuticals Market is expecting around 6.96% CAGR during 2022-27.

   A. The plant-based segment is anticipated to emerge as an opportunity area for the leading players in the market during the forecast period.

   A. The growth opportunity driving the UAE Nutraceuticals Market includes the Increasing Versatility of Probiotic Products in Lifestyle-based Diseases.

  1. Introduction
    1. Product Definition
    2. Research Process
    3. Market Segmentation
    4. Assumptions
  2. Preface
  3. Executive Summary
  4. Impact of COVID-19 on The UAE Nutraceuticals Market
  5. The UAE Nutraceuticals Market Trends & Insights
  6. The UAE Nutraceuticals Market Dynamics
    1. Growth Drivers
    2. Challenges
  7. The UAE Nutraceuticals Market Hotspot & Opportunities
  8. The UAE Nutraceuticals Market Policies, Regulations, Product Standards
  9. The UAE Nutraceuticals Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
        1. Dietary Supplements
          1. Proteins & Peptides
          2. Vitamins & Minerals
          3. Herbals (Ayurveda Extracts, Plant Extracts, Algal Extracts, And Phytochemicals)
          4. Others (Fatty Acids and Fiber)
        2. Functional Foods
          1. Probiotics Fortified Food
          2. Omega Fatty Acid Fortified Food
          3. Branded Ionized Salt
          4. Branded Wheat Flour
          5. Others (Fortified Rice, Infant Formula, etc.)
        3. Functional Beverages
          1. Fruit & Vegetable Juices and Drinks
          2. Dairy & Dairy Alternative Drinks
          3. Non-Carbonated Drinks (Bottled Water, Tea, And Coffee)
          4. Other (Herbal Tea, Sports Drinks, And Energy Drinks)
      2. By Source
        1. Plant
        2. Animal
        3. Microbial
      3. By Form
        1. Tablets & Capsules
        2. Gummies & Soft Gels
        3. Powder & Liquid
      4. By Sales Channel
        1. Offline Store-Based
          1. Supermarkets & Hypermarkets
          2. Specialty Stores
        2. Online
      5. By Region
        1. Dubai
        2. Al Ain & Abu Dhabi
        3. Sharjah & Northern Emirates
      6. By Company
        1. Revenue Shares
        2. Competition Characteristics
  10. The UAE Tablets & Capsule Nutraceuticals Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. Revenues
    2. Market Share & Analysis
      1. By Source
  11. The UAE Gummies & Soft Gels Nutraceuticals Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. Revenues
    2. Market Share & Analysis
      1. By Source
  12. The UAE Powder & Liquid Nutraceuticals Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. Revenues
    2. Market Share & Analysis
      1. By Source
  13. The UAE Nutraceuticals Market Key Strategic Imperatives for Success & Growth
  14. Competition Outlook
    1. Competition Matrix
      1. Product/ Solution Portfolio
      2. Target Markets
      3. Research & Development
      4. Strategic Alliances
      5. Strategic Initiatives
    2. Company Profiles of Top Companies (Business Description, Product Segment, Business Segment, Financials, Strategic Alliances or Partnerships, Future Plans)
      1. Pfizer Inc.
      2. Bayer Middle East FZE
      3. Vitabiotics Ltd.
      4. Nestlé UAE L.L.C.
      5. Danone
      6. BASF FZE
      7. PepsiCo Inc.
      8. General Mills Inc.
      9. Nature's Way Products, LLC. 
      10. Abbott Laboratories S.A.
  15. Disclaimer

UAE Nutraceuticals Market Segmentation