Global Olive Market Research Report: Forecast (2025-2030)

Market Definition

The olive is a small, oval-shaped, and bitter-tasting fruit from the evergreen olive tree (Olea Europaea), primarily found in the Mediterranean region. It is known as table olives, they are nutrient-rich, containing potassium, iron, calcium, phosphorus, copper, sodium, vitamin E, and manganese.

Market Insights & Analysis: Global Olive Market (2025-30):

The Global Olive Market size was valued at USD 13.98 billion in 2023 & is projected to reach USD 19.47 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.85% during the forecast period, i.e., 2025-30. The varied flavors & health benefits of Mediterranean cuisine have fueled a significant global demand for Italian & Spanish dishes. Countries like the US, the UAE, Singapore, and others have seen a rise in the number of Mediterranean restaurants, driven by this strong demand. These restaurants serve popular Mediterranean dishes such as Mediterranean Salmon, Mediterranean Pasta, and Olive Salad with Lemon-Pomegranate Dressing, with table olives playing a vital role in these meals. Consequently, the expansion of Mediterranean restaurants worldwide is a key factor in the growth of the Olive Market.

Additionally, olives have a huge quantity of healthy unsaturated fats and anti-oxidants, which play a crucial role in weight management. Owing to this, dieticians, doctors, wellness coaches, etc., recommend adding table olives to the diet plan. Consequently, the increasing low-carb diet and weight cycling followers across the globe are adding different forms of table olives to their diet plans. Moreover, during 2019-2023, low-carb and Keto diets have gained importance among gym-goers, fitness enthusiasts, and bodybuilding athletes. Olives are popularly known to fit into multiple eating patterns, and have minimal carbohydrates, owing to which it is been increasingly used in low-carb diet plans.

Furthermore, the changing consumption patterns across the globe are also supporting the demand for olives. Households across the globe, especially in non-European countries, such as Singapore, China, Japan, and Brazil, have been integrating table olives into their everyday diets due to heightened awareness about olive’s health benefits. This surge in demand for table olives in emerging markets, especially in non-European countries is playing a major role in propelling the Olive Market in the forthcoming years.

Global Olive Market Driver:

Expansion of Quick Service Restaurant (QSR) Chains to Generate Noteworthy Demand for Table Olives – Consumers residing in countries of North America, Europe, and Asia-Pacific are witnessing rapid urbanization and a substantial increase in disposable income. This has affected the eating behavior of individuals & enhanced the inclination towards fast food, which subsequently has led to a surge of quick service restaurants (QSRs). Major QSRs chains like Subway, Taco Bell, Domino’s Pizza, etc., have expanded their network across the globe, which spurred their number during 2019-2023. For instance:

• In 2023, Burger King announced its plan to launch 200 new Burger King restaurants annually in China.

These QSRs generally serve fast food items like burgers, sandwiches, pizza, pasta, etc., all of which have table olives as a main ingredient, which significantly augments the need for olives. Moreover, owing to the low-pricing & quick service of these outlets, consumers are getting more habitual of the fast food offered by QSR. Hence, the QSR chains are predicted to expand further, which would continuously generate demand for olives during the forecast period.

Global Olive Market Opportunity:

Growing Vegan Population – Globally, animal husbandry practices that involve, unnatural living conditions and period administration of hormones & antibiotics, have led many individuals to refrain from the usage of meat & dairy products. In line with this, individuals resonate with the ethical aspect of veganism, as they empathize with the suffering endured by animals that are raised for food. Thus, the surge in the vegan population is generating high demand for plant-based foods that have high healthy fat percentage, richness of Vitamin E, anti-oxidants, etc. Table olives offer all such nutritional benefits, owing to which individuals substituting dairy fats are turning towards olives as a better alternative. Hence, the burgeoning vegan population is anticipated to open new avenues for companies in the Olive Market during the forecast period.

Global Olive Market Challenge:

Pricing Fluctuations of Olives Impeding Market Growth – The Mediterranean is the largest producer of olives in the world. This region often witnesses an extremely hot climate and wildfires, owing to which, scientists are addressing it as a climate change hotspot. As per the United Nations Environment Programme, as of 2022, the Mediterranean region is warming almost 20% more rapidly in comparison to the global average. This rising temperature is stressing out olive plantations & disrupting flowering and fruiting cycles, which is leading to lower yields.

Additionally, drought and other extreme weather events are leading to water scarcity and pest susceptibility, which again is hampering the production cycle. These unprecedented challenges are leading to pricing fluctuations, owing to which olive aggregators and olive packers are often witnessing reduced profit margins during certain seasons.

Global Olive Market Trend:

Inclination towards Organic Olive – Globally, consumers across the globe are shifting towards organic food, as they consider it to be free from pesticides. In line with this global market trend, where organic food products of different verticals are witnessing a surge in adoption, the demand for organic table olives is also growing. Consumers, especially in Europe, are turning towards specialized organic retailers, such as Super Biomarkt, Alnatura, etc., for buying organic table olives.

Moreover, to capture this scope many retail chains across Europe and North America are now offering organic table olives under their private label. Further, the quest for a healthier lifestyle is growing among Gen Z and the millennial population, which would enhance the inclination toward organic food products. In parallel, this would uphold the growing inclination towards organic olives during 2025-30.

Global Olive Market (2025-30): Segmentation Analysis

The Global Olive Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2025-2030 at the global level. As per the analysis, the market has been further classified as:

Based on Type:

• Green Olive
• Black Olive

Green Olive type accounted for a substantial market share, as this variety is used mostly in all Mediterranean dishes, such as Mediterranean pasta salad, green olive hummus, etc. Green olives are harder and larger compared to black olives, which makes them more adaptable to diverse cooking techniques. Green olives are more bitter, owing to which they are widely used in cocktails and Martinis, which is further catalyzing its demand.

Furthermore, the surging concern for health among consumers has considerably elevated the desire for green olives, in comparison to black as they are abundant in monounsaturated fats, fiber, and antioxidants. Along with this, green olives are now being inculcated in nutritional recommendations due to their potential to mitigate chronic diseases, such as cancer & heart disease. Hence, the versatility & health benefits of green olives, combined with their integral role in popular culinary traditions and food processing, would collectively ensure their dominant market share during the forecast period.

Based on End User:

• Households
• Food Service Sector

In recent years, the Olive Market has been dominated by the Food Service industry. Due to the extensive usage of olives in various cuisines of restaurants, lodging facilities, and caterers, there is a constant need for them. The hospitality industry's notable emphasis on Mediterranean cuisine, which heavily uses table olives, is one of the key causes that has accelerated this expansion. In addition, nations everywhere are emphasizing the expansion of the tourism industry; in the Middle East, this trend is particularly noticeable. Additionally, the governments of some Middle Eastern nations, including the UAE, Saudi Arabia, Oman, and Turkey, are primarily focused on strengthening the tourism industry, which is why the infrastructure associated with tourism is expanding quickly.

Furthermore, with the growing urbanization in the Asia-Pacific region, countries like India, Vietnam, Singapore, etc., are seeing a rise in the number of fast-food restaurant chains. These fast-food outlets are experiencing substantial demand for food items, such as pizza, pasta, and wraps, all of which need olive for their preparation. Hence, the substantial growth of fast food restaurants in the region is expected to support the demand for table olives during the forecast too.

Global Olive Market (2025-30): Regional Projection

Geographically, the Global Olive Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Europe accounted for a major share due to the high demand for table olives arising from cultural, culinary, and health factors. As of 2023, among all the European countries Spain has emerged as a major consumer of table olives, with a market share of almost 33.18%, followed by Italy i.e. 20.12%. Usually, olives are used as an ingredient for different delicacies, however, in the European market the consumption of olive-based snacks, such as tapas in Spain, Meze in Greece, Antipasti in Italy, etc., are highly popular.

Moreover, restaurants and hotels across the region are also increasingly offering Mediterranean cuisines, owing to which demand for olives from the food service sector is also substantially high in Europe. Furthermore, the popularity of Mediterranean food is growing due to increased demand from millennials, who prefer healthy & flavorful dining options. This would significantly enhance the demand for different varieties of table olives such as Hojiblanca, Kalamata, and Manzanilla during the forecast period.

Gain a Competitive Edge with Our Global Olive Market Report

• Global Olive Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• Global Olive Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.