Global Kiwi Fruit

Global Kiwi Fruit Market Research Report: Forecast (2022-27)

By Consumption (Direct Consumption, Jams, Sauce, Ice cream, Others (Juice Concentrates, etc.)), By Application (Food & Beverages (Bakery & Confectionery, Sauces, Beverages)), Dietary Supplements), By Read more

  • Food & Beverages
  • Aug 2022
  • 189
  • FB69596

Market Definition

Kiwi fruit is a vitamin-rich fruit that originated from the Chinese Himalayas and is now produced worldwide. These fruits are extensively cultivated across countries like China, New Zealand, Greece, Italy, & France, among others. These fruits can be eaten directly, as juice, in salads, as cake frosting, and in several other ways.

Owing to the growing awareness among people about the availability of fruits like Kiwi fruit, entwined with the growing health consciousness, the demand & sales of these fruits are upsurging rapidly, especially across different sales channels like retail stores, convenience shops, & supermarkets, among others.

Market Insights

The Global Kiwi Fruit Market is projected to grow at a CAGR of around 5.8% during the forecast period, i.e., 2022-27. The market is driven by the growing consumer inclination toward maintaining health & balancing the nutritional requirement of the body for overall wellbeing, demonstrating a rise in the consumption of fruits, including kiwi fruit, and fueling its demand worldwide.

Besides, since kiwi fruit exhibit more fiber & less sugar naturally than other fruits, it finds application in various food & beverages, dietary supplements, and pharmaceuticals worldwide and swiftly gaining momentum. The same reasons are also instigating the producers to increase their production & distribution capacities and cater to the rising needs globally, stimulating the overall market growth.

In addition, higher income groups are demonstrating more expenditure on maintaining health, thereby augmenting the demand for kiwi fruit to attain vitamins C & K and procure dietary fiber to boost the overall immune, digestive, & heart health. Backed by such awareness among people, the demand for these fruits is accelerating rapidly and positively influencing the overall market growth.

Report Coverage Details
Study Period Historical Data: 2017-20
Base Year: 2021
Forecast Period: 2022-27
CAGR (2022-2027) 5.8%
Regions Covered North America: The US, Canada, Mexico, Rest of North America,
Europe: Germany, The UK, France, Italy, Spain, Russia, Rest of Europe
Asia-Pacific: India, China, Japan, Australia, South Korea, New Zealand, Indonesia, Malaysia, Thailand, Rest of Asia-Pacific
South America: Brazil, Argentina, Rest of South America
Middle East & Africa: GCC, South Africa, Rest of Middle East & Africa
Key Companies Profiled

BandC Lifestyle BV, Birchwood Packhouse Ltd., Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd., Kiwifruit Processing Co. Ltd., Mount Pack and Cool, Punchbowl PackCo, Salix Fruits, Seeka Ltd., Siraf Marine Services.LLC, SPERCHIOS KIWI, The Riverlock Group, Trinity Fruit Co., Zespri International India Pvt. Ltd.

Unit Denominations USD Million/Billion

 

Moreover, Kiwi fruit exhibit twice as much vitamin C as oranges or lemons has potassium levels similar to bananas, & often regarded as a fruit with most minerals. The fruit also exhibits capabilities to treat, prevent, or minimize the severity of diseases like colon cancer, obesity, & others, due to which, more people are showing an upsurge in the consumption of kiwi fruit.

Furthermore, various health-based associations have also mentioned that Kiwi fruits having nutritional content of low-fat, saturated fat-free, sodium-free, cholesterol-free, high-fiber, high-vitamin C, source of vitamin E, & potassium, benefits health in numerous ways. Therefore, it is anticipated to witness a continual demand and drive the market in the coming years.

Impact of Covid-19 on the Global Kiwi Fruit Market

Amidst the Covid-19 pandemic, the demand for kiwi fruit rose dramatically high, owing to the growing health consciousness among people and their urge to consume fruits that cater to building a strong & healthy immune system to resist infections. It, in turn, instigated the prominent players to increase the production & distribution of kiwi fruits worldwide and cater to the rising needs. However, the imposition of limitations & lockdowns hampered the distribution process and demonstrated the unavailability of these fruits across local stores.

Moreover, since kiwi fruits are exotic fruits and relatively more expensive than other fruits, some consumers also showed hesitation in buying these products & chose other sources for vitamin C like oranges & lemon. As a result, the market witnessed a temporary downfall amidst the global crisis. Therefore, it can be said that the Kiwi fruit industry underwent dual effects during the pandemic and shall regain its usual pace in the coming years.

Global Kiwi Fruit Market Research Report: Forecast (2022-27)

Market Segmentation

By Consumption:

  • Direct Consumption
  • Jams
  • Sauce
  • Ice-cream
  • Others (Juice Concentrates, etc.)

Among all, Direct consumption is more likely to attain the largest share of the Global Kiwi Fruit Market during the forecast period. It owes principally to the preference of people toward direct consumption of these fruits, being a perfect snack. Besides, as people are becoming increasingly health conscious, the urge to consume approximately 140 grams of kiwi fruit to retain the nutritional balance is attracting it's serving raw, further backed by its delightful taste. While there are plenty of ways to eat kiwi fruit, consuming it raw & adding it to the yogurt, slicing it up in fruit salad, etc., are among the popular ways of eating kiwi fruit directly.

On the other hand, kiwi fruit juice concentrates shall also play a prominent role in driving the market & contributing to its significant growth in the coming years. It owes to the hectic lifestyle of the people, leaving minimum or no time for food preparations, and showing a greater inclination toward easy to prepare or consumption of food & beverages like kiwi fruit juices to attain nutrition. Hence, the demand for kiwi fruit juice concentrates is also escalating rapidly.

By Application

  • Food & Beverages (Bakery, Confectionary, Sauces, Beverages)
  • Dietary Supplements

Here, Food & Beverages are anticipated to dominate the Global Kiwi Fruit Market with the largest share during the forecast period. It owes principally to the versatile application of these fruits in diverse food & beverages, like jams, sauces, puree, salad, dessert topping or frosting, juices, smoothies, and whatnot. In addition, these fruits are also viewed as excellent alternatives to lemon for garnishing while preparing drinks.

Besides, growing consumer preference toward trying new food & beverages has triggered food experimentation, introducing new varieties from compotes to sorbets is further fueling the demand for kiwi fruit, making it a fruit of choice in various dishes. Moreover, Kiwi fruit is also used in meals as a meat tenderizer & as a prominent ingredient in several sports drinks, owing to which, its demand is noticeably escalating in culinary application across the food & beverages sector.

Regional Landscape

Geographically, the Global Kiwi Fruit Market expands across:

  • North America
  • South America
  • Europe
  • Middle East & Africa
  • Asia-Pacific

Here, Asia-Pacific dominated the market with the largest share in the previous years and is anticipated to prevail in the same trend during the forecast period. This dominance attributes to the tropical climatic conditions across different countries in the region, favoring the production, entwined with a massive consumer base in the region.

Besides, countries like India demonstrated a prominent consumer base in the region, importing kiwi fruits substantially. On the other hand, China tops the consumer base, not just in Asia-Pacific, but globally, and is responsible for more than half of the total revenue generation in the market. In fact, China produced almost half of the world's kiwi fruit and has the highest production in the region, demonstrating an opportunistic prospect for the market. 

Market Dynamics

Growth Opportunity: Increasing Urban Population & Growing Affordability

Rising urbanization & enhancing lifestyles of people are boosting the demand for kiwi fruit, especially across developing countries like India, Brazil, & Thailand, among others. Besides, the exponentially rising population and the growing awareness among people about the benefits of kiwi fruit are also generating opportunities for the leading players to increase their production & distribution capacities and cater to the burgeoning demands worldwide. Nonetheless, as the disposable income of people is rising with rapid economic growth, people are showing a greater inclination toward taste preferences & dietary requirements to meet the nutritional needs of the body, which in turn, is positively influencing the market growth.

Key Questions Answered in the Market Research Report:

  1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Kiwi Fruit Market?
  2. What are the region-wise industry size, growth drivers, and challenges?
  3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Kiwi Fruit Market?
  4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Kiwi Fruit Market based on the competitive benchmarking matrix?
  5. What are the key results derived from surveys conducted during the Global Kiwi Fruit Market study?

Frequently Asked Questions

A. The Global Kiwi Fruit Market is projected to grow at a CAGR of around 5.8% during 2022-27.

A. Upsurging need for immunity boosters and increasing health consciousness are driving the factors while smaller shelf life and government restrictions are the major restraining factor.

A. Food & Beverages are anticipated to emerge as an area of remunerative opportunities for the leading players in the Global Kiwi Fruit Market during the forecast period.

  1. Introduction
    1. Product Definition
    2. Research Process
    3. Market Segmentation
    4. Assumptions
  2. Preface
  3. Executive Summary
  4. Impact of Covid-19 on the Global Kiwi Fruit Market
  5. Global Kiwi Fruit Market Trends & Insights
  6. Global Kiwi Fruit Market Dynamics
    1. Drivers
    2. Challenges
  7. Global Kiwi Fruit Market Regulations & Policies
  8. Global Kiwi Fruit Market Supply Chain Analysis
  9. Global Kiwi Fruit Market Hotspots & Opportunities
  10. Global Kiwi Fruit Market Outlook, 2017-2027F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Consumption
        1. Direct Consumption
        2. Jams
        3. Sauce
        4. Ice cream
        5. Others (Juice Concentrates, etc.)
      2. By Application
        1. Food & Beverages (Bakery & Confectionery, Sauces, Beverages)
        2. Dietary Supplements
      3. By Distribution Channel
        1. Offline
          1. Supermarkets/Hypermarkets
          2. Convenience Stores
          3. Specialty Bakery/Stores
        2. Online
      4. By Region
        1. North America
        2. South America
        3. Europe
        4. Middle East & Africa
        5. Asia-Pacific
      5. By Company
        1. Competition Characteristics
        2. Market Share of Leading Companies, By Revenues
  11. North America Kiwi Fruit Market Outlook, 2017-2027F
    1. Market Size & Analysis
      1. By Revenues (USD Billion)
    2. Market Share & Analysis
      1. By Consumption
      2. By Application
      3. By Distribution Channel
      4. By Country
        1. The US
        2. Canada
        3. Mexico
        4. Rest of North America
  12. South America Kiwi Fruit Market Outlook, 2017-2027F
    1. Market Size & Analysis
      1. By Revenues (USD Billion)
    2. Market Share & Analysis
      1. By Consumption
      2. By Application
      3. By Distribution Channel
      4. By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
  13. Europe Kiwi Fruit Market Outlook, 2017-2027F
    1. Market Size & Analysis
      1. By Revenues (USD Billion)
    2. Market Share & Analysis
      1. By Consumption
      2. By Application
      3. By Distribution Channel
      4. By Country
        1. Germany
        2. The UK
        3. France
        4. Italy
        5. Spain
        6. Russia
        7. Rest of Europe
  14. Middle East & Africa Kiwi Fruit Market Outlook, 2017-2027F
    1. Market Size & Analysis
      1. By Revenues (USD Billion)
    2. Market Share & Analysis
      1. By Consumption
      2. By Application
      3. By Distribution Channel
      4. By Country
        1. GCC
        2. South Africa
        3. Rest of Middle East & Africa
  15. Asia-Pacific Kiwi Fruit Market Outlook, 2017-2027F
    1. Market Size & Analysis
      1. By Revenues (USD Billion)
    2. Market Share & Analysis
      1. By Consumption
      2. By Application
      3. By Distribution Channel
      4. By Country
        1. India
        2. China
        3. Japan
        4. Australia
        5. South Korea
        6. New Zealand
        7. Indonesia
        8. Malaysia
        9. Thailand
        10. Rest of Asia-Pacific
  16. Global Kiwi Fruit Market Key Strategic Imperatives for Growth & Success
  17. Competition Outlook
    1. Competition Matrix
      1. Brand Specialization
      2. Target Markets
      3. Target End-Users
      4. Research & Development
      5. Strategic Alliances
      6. Strategic Initiatives
    2. Company Profiles
      1. BandC Lifestyle BV
      2. Birchwood Packhouse Ltd.
      3. Consorzio Dori Europe Srl
      4. DMS Progrowers
      5. Fresh Fruits Co.
      6. Kiwi Produce Ltd.
      7. Kiwifruit Processing Co. Ltd.
      8. Mount Pack and Cool
      9. Punchbowl PackCo
      10. Salix Fruits
      11. Seeka Ltd.
      12. Siraf Marine Services.LLC
      13. SPERCHIOS KIWI
      14. The Riverlock Group
      15. Trinity Fruit Co.
      16. Zespri International India Pvt. Ltd.
      17. Others
  18. Disclaimer
Kiwi Fruit Market Segmentation Slide