Global Kiwi Fruit Market Research Report: Forecast (2022-27)

Market Definition

Kiwi fruit is a vitamin-rich fruit that originated from the Chinese Himalayas and is now produced worldwide. These fruits are extensively cultivated across countries like China, New Zealand, Greece, Italy, & France, among others. These fruits can be eaten directly, as juice, in salads, as cake frosting, and in several other ways.

Owing to the growing awareness among people about the availability of fruits like Kiwi fruit, entwined with the growing health consciousness, the demand & sales of these fruits are upsurging rapidly, especially across different sales channels like retail stores, convenience shops, & supermarkets, among others.

Market Insights

The Global Kiwi Fruit Market is projected to grow at a CAGR of around 5.8% during the forecast period, i.e., 2022-27. The market is driven by the growing consumer inclination toward maintaining health & balancing the nutritional requirement of the body for overall wellbeing, demonstrating a rise in the consumption of fruits, including kiwi fruit, and fueling its demand worldwide.

Besides, since kiwi fruit exhibit more fiber & less sugar naturally than other fruits, it finds application in various food & beverages, dietary supplements, and pharmaceuticals worldwide and swiftly gaining momentum. The same reasons are also instigating the producers to increase their production & distribution capacities and cater to the rising needs globally, stimulating the overall market growth.

In addition, higher income groups are demonstrating more expenditure on maintaining health, thereby augmenting the demand for kiwi fruit to attain vitamins C & K and procure dietary fiber to boost the overall immune, digestive, & heart health. Backed by such awareness among people, the demand for these fruits is accelerating rapidly and positively influencing the overall market growth.

Moreover, Kiwi fruit exhibit twice as much vitamin C as oranges or lemons has potassium levels similar to bananas, & often regarded as a fruit with most minerals. The fruit also exhibits capabilities to treat, prevent, or minimize the severity of diseases like colon cancer, obesity, & others, due to which, more people are showing an upsurge in the consumption of kiwi fruit.

Furthermore, various health-based associations have also mentioned that Kiwi fruits having nutritional content of low-fat, saturated fat-free, sodium-free, cholesterol-free, high-fiber, high-vitamin C, source of vitamin E, & potassium, benefits health in numerous ways. Therefore, it is anticipated to witness a continual demand and drive the market in the coming years.

Impact of Covid-19 on the Global Kiwi Fruit Market

Amidst the Covid-19 pandemic, the demand for kiwi fruit rose dramatically high, owing to the growing health consciousness among people and their urge to consume fruits that cater to building a strong & healthy immune system to resist infections. It, in turn, instigated the prominent players to increase the production & distribution of kiwi fruits worldwide and cater to the rising needs. However, the imposition of limitations & lockdowns hampered the distribution process and demonstrated the unavailability of these fruits across local stores.

Moreover, since kiwi fruits are exotic fruits and relatively more expensive than other fruits, some consumers also showed hesitation in buying these products & chose other sources for vitamin C like oranges & lemon. As a result, the market witnessed a temporary downfall amidst the global crisis. Therefore, it can be said that the Kiwi fruit industry underwent dual effects during the pandemic and shall regain its usual pace in the coming years.

Market Segmentation

By Consumption:

• Direct Consumption
• Jams
• Sauce
• Ice-cream
• Others (Juice Concentrates, etc.)

Among all, Direct consumption is more likely to attain the largest share of the Global Kiwi Fruit Market during the forecast period. It owes principally to the preference of people toward direct consumption of these fruits, being a perfect snack. Besides, as people are becoming increasingly health conscious, the urge to consume approximately 140 grams of kiwi fruit to retain the nutritional balance is attracting it's serving raw, further backed by its delightful taste. While there are plenty of ways to eat kiwi fruit, consuming it raw & adding it to the yogurt, slicing it up in fruit salad, etc., are among the popular ways of eating kiwi fruit directly.

On the other hand, kiwi fruit juice concentrates shall also play a prominent role in driving the market & contributing to its significant growth in the coming years. It owes to the hectic lifestyle of the people, leaving minimum or no time for food preparations, and showing a greater inclination toward easy to prepare or consumption of food & beverages like kiwi fruit juices to attain nutrition. Hence, the demand for kiwi fruit juice concentrates is also escalating rapidly.

By Application

• Food & Beverages (Bakery, Confectionary, Sauces, Beverages)
• Dietary Supplements

Here, Food & Beverages are anticipated to dominate the Global Kiwi Fruit Market with the largest share during the forecast period. It owes principally to the versatile application of these fruits in diverse food & beverages, like jams, sauces, puree, salad, dessert topping or frosting, juices, smoothies, and whatnot. In addition, these fruits are also viewed as excellent alternatives to lemon for garnishing while preparing drinks.

Besides, growing consumer preference toward trying new food & beverages has triggered food experimentation, introducing new varieties from compotes to sorbets is further fueling the demand for kiwi fruit, making it a fruit of choice in various dishes. Moreover, Kiwi fruit is also used in meals as a meat tenderizer & as a prominent ingredient in several sports drinks, owing to which, its demand is noticeably escalating in culinary application across the food & beverages sector.

Regional Landscape

Geographically, the Global Kiwi Fruit Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

Here, Asia-Pacific dominated the market with the largest share in the previous years and is anticipated to prevail in the same trend during the forecast period. This dominance attributes to the tropical climatic conditions across different countries in the region, favoring the production, entwined with a massive consumer base in the region.

Besides, countries like India demonstrated a prominent consumer base in the region, importing kiwi fruits substantially. On the other hand, China tops the consumer base, not just in Asia-Pacific, but globally, and is responsible for more than half of the total revenue generation in the market. In fact, China produced almost half of the world's kiwi fruit and has the highest production in the region, demonstrating an opportunistic prospect for the market. 

Market Dynamics

Growth Opportunity: Increasing Urban Population & Growing Affordability

Rising urbanization & enhancing lifestyles of people are boosting the demand for kiwi fruit, especially across developing countries like India, Brazil, & Thailand, among others. Besides, the exponentially rising population and the growing awareness among people about the benefits of kiwi fruit are also generating opportunities for the leading players to increase their production & distribution capacities and cater to the burgeoning demands worldwide. Nonetheless, as the disposable income of people is rising with rapid economic growth, people are showing a greater inclination toward taste preferences & dietary requirements to meet the nutritional needs of the body, which in turn, is positively influencing the market growth.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Kiwi Fruit Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Kiwi Fruit Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Kiwi Fruit Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Global Kiwi Fruit Market study?