Global Kiwi Fruit Market Research Report: Forecast (2025-2030)

Market Definition

Kiwi fruit is a vitamin-rich fruit that originated from the Chinese Himalayas and is now produced worldwide. These fruits are extensively cultivated across countries like China, New Zealand, Greece, Italy, & France, among others. These fruits can be eaten directly, as juice, in salads, as cake frosting, and in several other ways. Owing to the growing awareness among people about the availability of fruits like Kiwi fruit, entwined with the growing health consciousness, the demand & sales of these fruits are surging rapidly.

Market Insights & Analysis: Global Kiwi Fruit Market (2025-30):

The Global Kiwi Fruit Market size was valued at around USD 7.8 billion in 2024 and is projected to reach USD 9.98 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.67% during the forecast period, i.e., 2025-30. The market is driven by the growing consumer inclination toward maintaining health & balancing the nutritional requirement of the body for overall well-being, demonstrating a rise in the consumption of fruits, including kiwi fruit, and fueling its demand worldwide. Besides, since kiwi fruit exhibits more fiber & less sugar naturally than other fruits, it finds application in various food & beverages, dietary supplements, and pharmaceuticals worldwide and swiftly gaining momentum. The same reasons are also instigating the producers to increase their production & distribution capacities and cater to the rising needs globally, stimulating the overall size & volume of the market during the forecast period.

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In addition, higher income groups are demonstrating more expenditure on maintaining health, thereby augmenting the demand for kiwi fruit to attain vitamins C & K and procuring dietary fiber to boost overall immune, digestive, & heart health. Backed by such awareness among people, the demand for these fruits is accelerating rapidly and positively influencing the overall market growth.

Moreover, Kiwi fruit exhibits twice as much vitamin C as oranges or lemons has potassium levels similar to bananas, & often regarded as a fruit with most minerals. The fruit also exhibits capabilities to treat, prevent, or minimize the severity of diseases like colon cancer, obesity, & others, due to which, more people are showing an upsurge in the consumption of kiwi fruit.

Furthermore, various health-based associations have also mentioned that Kiwi fruits having nutritional content of low-fat, saturated fat-free, sodium-free, cholesterol-free, high-fiber, high-vitamin C, and source of vitamin E, & potassium, benefit health in numerous ways. Therefore, the Global Kiwi Fruit Market is anticipated to witness a flourishing demand & higher revenue growth in the coming years.

Global Kiwi Fruit Market Driver:

Growing Popularity of Plant-Based Diets Driving Market Growth & Expansion – The Kiwi Fruit Market is heavily impacted by the rising acceptance of plant-based diets. Kiwi is becoming increasingly in demand as more people opt for plant-based and vegan diets due to environmental, and health-related reasons. Since kiwi fruit has a robust dietary profile and offers essential nutrients, antioxidants, and nutritional fiber, it is frequently consumed by people. The nutritional trend of plant-based consumption places more emphasis on the intake of nutrient-dense ingredients, which include kiwi fruit, which is a satisfying and healthy alternative for consumers.

As more people are aware of the health benefits of plant-based diets in developed economies, there has been a noticeable shift in eating habits in these nations. As a result, the demand for kiwi fruit is increasing due to the growing acceptance of plant-based diets, which is driving the size & volume of the kiwi fruit industry.

Global Kiwi Fruit Market Opportunity:

Increasing Urban Population & Growing Affordability – Rising urbanization & enhancing lifestyles of people are boosting the demand for different types of kiwi fruit, especially across developing countries like India, Brazil, & Thailand, among others. Besides, the exponentially rising population and the growing awareness among people about the benefits of kiwi fruit are creating lucrative opportunities for the leading players to increase their production & distribution capacities and cater to the burgeoning demands worldwide. Nonetheless, as the disposable income of people is rising with rapid economic growth, people are showing a greater inclination toward taste preferences & dietary requirements to meet the nutritional needs of the body, which in turn, is positively influencing the market size & volume.

Global Kiwi Fruit Market Challenge:

Supply Chain Issues Affecting Kiwi Fruit Sale – Issues regarding the supply chain pose a serious threat to the growth & expansion of the Kiwi fruit industry. Moving kiwi fruit from farmers to markets, especially for overseas exports, requires extensive logistics and transportation that is prone to obstacles. These problems, which can result in spoiling and a drop in product quality, include logistical bottlenecks, inadequate storage facilities, and delays in transportation. Because kiwi fruits are perishable, careful handling and temperature-controlled conditions are necessary to preserve their freshness and nutritional content while in transit.

Moreover, because the Kiwi fruit industry is international, growers have to deal with a variety of legal regulations and customs procedures, which can make logistics even more difficult and expensive. Growers and exporters who invest in strong supply chain solutions to reduce risks and guarantee that organic kiwi fruits reach customers on time will also benefit financially from these supply chain issues, which not only affect the quality of kiwi fruit for sale but also the profitability of the farmers. Therefore, supply chain issues should be properly handled to deliver different types of kiwi fruit to consumers and to provide a reasonable kiwi fruit price to the producers.

Global Kiwi Fruit Market Trend:

Organic & Sustainable Farming Practices Gaining Traction – In the international market for kiwi fruit, organic and sustainable farming practices are gaining momentum. Organic kiwi fruits grown without using fertilizers or pesticides are becoming increasingly popular as consumers become more conscious of environmental and health concerns. Thus, kiwi fruit farmers are under immense pressure due to this changing preference of consumers to use more environmentally friendly and sustainable growing techniques during the kiwi fruit season. These sustainable farming practices lessen the carbon footprint while simultaneously supporting the proper preservation of kiwi fruit seeds, biodiversity, and soil health.

Furthermore, organically grown kiwi fruits earn higher kiwi fruit prices in the market, which motivates farmers to switch to these sustainable practices. Government regulations encourage organic farming and sustainability, boosting customer confidence and the marketability of different types of kiwi fruit including, kiwi fruit powder, kiwi fruit concentrate, and Juice concentrates, further supporting this sustainable trend. In general, the kiwi fruit industry is experiencing shifts due to the focus on organic and sustainable farming practices during the season of kiwi fruit, which is bringing it into line with global calls for more ecologically and health-conscious food production. 

Global Kiwi Fruit Market (2025-30): Segmentation Analysis

The Global Kiwi Fruit Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the global level. Based on the analysis, the market has been further classified as:

Based on the Consumption:

• Direct Consumption
• Jams
• Sauce
• Ice-cream
• Others (Juice Concentrates, etc.)

Among all, the direct consumption segment is more likely to attain the largest share of the Kiwi Fruit Market during the forecast period. It owes principally to the preference of people toward direct consumption of these fruits, being a perfect snack. Besides, as people are becoming increasingly health conscious, the urge to consume approximately 140 grams of kiwi fruit to retain the nutritional balance is attracting its serving raw, further backed by its delightful taste. While there are plenty of ways to eat kiwi fruit, consuming it raw & adding it to the yogurt, slicing it up in fruit salad, etc., are among the popular ways of eating kiwi fruit directly.

On the other hand, kiwi fruit juice concentrates shall also play a prominent role in driving the market & contributing to its significant growth in the coming years. It owes to the hectic lifestyle of the people, leaving minimum or no time for food preparations, and showing a greater inclination toward easy-to-prepare or consumption of food & beverages like kiwi fruit juices to attain nutrition. Hence, the demand for kiwi fruit juice concentrates is also anticipated to escalate rapidly.

Based on Application:

• Food & Beverages (Bakery, Confectionary, Sauces, Beverages)
• Dietary Supplements

Here, the Food & Beverages segment holds the largest share of the Kiwi Fruit Market. It owes principally to the versatile application of these fruits in diverse food & beverages, like jams, sauces, puree, salad, dessert toppings or frosting, juices, smoothies, and whatnot. In addition, these fruits are also viewed as excellent alternatives to lemon for garnishing while preparing drinks.

Besides, growing consumer preference toward trying new food & beverages has triggered food experimentation, introducing new varieties from compotes to sorbets is further fueling the demand for kiwi fruit, making it a fruit of choice in various dishes. Moreover, Kiwi fruit is also used in meals as a meat tenderizer & as a prominent ingredient in several sports drinks, owing to which, its demand is noticeably escalating in culinary application across the food & beverages sector.

Global Kiwi Fruit Market (2025-30): Regional Projections

Geographically, the Global Kiwi Fruit Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Here, Asia-Pacific dominated the market with the largest share in the previous years and is anticipated to prevail in the same trend during the forecast period as well. This dominance is attributed to the tropical climatic conditions across different countries in the region, favoring the production, entwined with a massive consumer base in the region.

Besides, countries like India demonstrated a prominent consumer base in the region, importing kiwi fruits substantially. On the other hand, China tops the consumer base, not just in Asia-Pacific, but globally, and is responsible for more than half of the total revenue generation in the market. China produces almost half of the world's kiwi fruit and has the highest production in the region, demonstrating an opportunistic prospect for the market.

Global Kiwi Fruit Industry Recent Development:

• In 2024: Zespri recently launched a global initiative aimed at encouraging people to eat healthier to address health issues and enhance lives everywhere.
• In 2024: The "Summer Love" stone fruit marketing campaign from Trinity Fruit Co. will be showcased at the Organic Produce Summit in Monterey, California, including beachy images. The business will once more support advertisements that are shown on the water bottles and elevators of the Monterey Conference Center.
• In 2022: The largest kiwifruit marketer in the world, Zespri International Limited, partners proactively with T&G South East Asia Limited for sales and marketing in Thailand, Myanmar, and Cambodia.

Gain a Competitive Edge with Our Global Kiwi Fruit Market Report

1. Global Kiwi Fruit Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Kiwi Fruit Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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