Global Malted Food Drinks Market Research Report: Forecast (2023-2028)

Market Definition

Malted food beverages are essentially powdered gruels produced from a blend of wheat flour, malted barley, and evaporated whole milk. Malted food beverages are low-protein diets that are ideal as dietary supplements. About 30 essential minerals and elements are present in these foods and beverages. Vitamins D, A, and E are among the essential vitamins found in malt. In addition, one of the vital vitamins in the malt is folic acid, which is crucial for developing children and pregnant women.

Market Insights & Analysis: Global Malted Food Drinks Market (2023-28)

The Global Malted Food Drinks Market is projected to grow at a CAGR of around 10.75% during the forecast period, i.e., 2023-28. The market for malted food drinks is anticipated to experience rapid expansion in the following years due to the rising popularity of beverages made of barley malt and their increased nutritional value, which includes biotin, vitamin B, and folic acid. Due to their therapeutic properties, malted food beverages are becoming increasingly popular as low-protein foods and supplements supporting market growth trends. Additionally, malted food drinks like cocoa have gained popularity in the past few years due to their flavor and components like potassium, calcium, zinc, copper, phosphorus, sodium, and magnesium. These are frequently taken as flavor enhancers to assist growing youngsters in drinking milk. White Malt Powder and Brown Malt Powder are the two main varieties of malt health drinks.

Moreover, the swift rise in disposable income and the change in lifestyles have increased the consumption of convenience foods and beverages over the past few years. Besides, rising health awareness and the need for a nutrition-rich diet have tempted consumers to opt for malted food drinks owing to their incredible health benefits. Similarly, a rise in disposable income and a lifestyle change lead to increased consumption of convenience foods and beverages. Other than this, rapid urbanization resulting in the expansion of organized retail and the strengthening of e-commerce platforms will open up profitable growth opportunities for the business, thus improvizing the Global Malted Food Drinks Market share in the forecast years. Furthermore, citing the augmented demand for such types of health drinks, the key industry players in the market, such as Nestle and GSK, are focusing on bringing new products with innovative and varied flavors, further pushing the industry forward.

Market Dynamics

Key Driver:

• Growing Affinity for Nutrient-packed Beverages

The recent explosion in consumers’ interest in healthy drinks has called for more nutrient-packed beverages introduced by the companies. This rapid inclination has come as a result of a growing number of health-conscious people followed by the concern regarding the undernourishment of children, thus leading to more kid-friendly malt surfacing in stores or outlets. Likewise, the demand for malted food drinks is swiftly augmented by the frequent adoption exhibited by fitness and sports enthusiasts. It primarily keeps them hydrated and fulfils the essential body nutrients and minerals.

Growth Opportunity:

• Companies Harnessing Nutritional Value & Innovative Flavors with Appealing Packaging

Manufacturers of malt drinks are focused on producing beverages with exquisite flavors and state-of-the-art packaging while they are in transit for quality marks and production. Further, notable malt beverage industry firms are striving to take advantage of this market potential since consumers embrace the introduction of new beverages. Thus, major players and new entrants would engage in more merger and acquisition activities in the coming years to bring forth products that suit modern consumption patterns. For instance, a new Milo Soy by Nestle has rich nutritious qualities. Approximately 5g of protein is included in a 180ml carton, providing a lot of calcium, vitamins, and minerals. Along with a paper straw, the carton is made to be recycled.

Key Trend:

• Upscaling Demand for Plant-based Malts

Significant consumers in Asia are switching to diets that are more focused on plants, with around 10 % choosing vegetarian and vegan meals and a third adopting a "flexitarian" diet. As more families are going with this trend, there is an increasing demand for dairy substitutes made from plants that are delicious and have substantial nutritional value. Thus, Plant-based or organic drinks, including malt drinks, have gained popularity in the Asian countries like India and are anticipated to garner attention from other parts of the words in the near future.

Market Segmentation

Based on Distribution Channel,

• Pharmacies/ Drug Stores
• Supermarket/ Hypermarket
• Departmental/ Grocery Stores
• Internet/ Online

During the forecast period, the Online/Internet segment is anticipated to account for a sizeable share of the global multivitamin drinks market. It can be attributed to rising internet usage together with the quick conversion of physical stores to their online counterparts, supported by strong encouragement from governments of various nations encouraging digitization. As a result, it is driving the major companies to transform these platforms into the main destination for shopping. Moreover, with numerous benefits & services aided by online platforms, including wide brand variety, budgets, options, deals & offers, alongside easy finances & doorstep deliveries, the trend for shopping online has furthered in the past few years, thereby drawing in a sizable customer base for beverages like malt drinks.

Regional Projection

Geographically, the Global Malted Food Drinks Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

On the geographical front, the Asia Pacific dominated the malted food drinks market on account of growing urbanization and the swift surge in the working population demanding ready-to-eat products. Besides, the preference for milk with dairy additives across the region is contributing to further market expansion. Moreover, the introduction of plant-based products by several brands will contribute to developing a positive trend toward plant-based alternatives. Because Asian consumers are seeking more plant-based foods in their diets, Nestlé has introduced plant-based versions of several of the region's most well-known drinks, including Milo and Nescafé in Malaysia and Nescafé and Starbucks in Japan.

Recent Developments in the Global Malted Food Drinks Market

• In Feb 2022, Swiss food giant Nestlé launched the soy-based chocolate malt drink Milo in Thailand.

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