Market Definition
M-Learning is a form of e-learning that utilizes smartphones & tablets to deliver educational content and training to employees within an organization. In the corporate sector, m-learning has gained traction due to the ever-increasing use of mobile devices and the growing need for flexible & on-the-go learning opportunities. It allows employees to access training materials, courses, & resources anytime & anywhere, providing them with the flexibility to learn at their own pace.
Market Insights & Analysis: Global Corporate M-Learning Market (2023-28)
The Global Corporate M-Learning Market is projected to grow at a CAGR of around 19.43% during the forecast period, i.e., 2023-28. The growth of the market would be propelled by the increasing number of portable device users, the growing workforce in the organized sector, the adoption of virtual training methods, and the development of various M-learning applications & platforms by several tech giants & government entities. With a swift surge in the number of smart portable devices, such as mobile phones, tablets, and laptops, coupled with the rising need to minimize skills gaps, there has been a shift towards advanced learning techniques, including the recent mobile learning. As a result, mobile learning content, particularly mental health podcasts, upskilling videos, apps, & quizzes, accompanied by full e-learning courses, has gained popularity among corporate users worldwide.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2018-21 |
| Base Year: 2022 | |
| Forecast Period: 2023-28 | |
| CAGR (2023-2028) | 19.43% |
| Regions Covered | North America: US, Canada, Mexico |
| Europe: Germany, The UK, France, Spain, Italy, Rest of Europe | |
| Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific | |
| South America: Brazil, Argentina, Rest of South America | |
| Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA | |
| Key Companies Profiled | Adobe Inc, Allen Interactions Inc., Aptara Inc, Articulate Global Inc, Anthology Inc, Citrix Systems Inc, Cornerstone Ondemand Inc, Sumtotal Systems, Dominknow Inc, Edapp, Higher Learning Technologies Corp, Others [Kallidus Ltd., Learning Pool, etc.] |
| Unit Denominations | USD Million/Billion |
Moreover, the advent of remote working trends due to the Covid-19 pandemic has flexed people to use their own devices and encouraged employers to offer virtual training & learning sessions. To further streamline it, companies are looking forward to customizing their training modules in recorded videos, pdfs, & quizzes in order to minimize the conventional physical & time constraints. Numerous software or edtech giants, like Adobe Inc, Allen Interactions Inc., E-dapp, etc., have developed applications with advanced features to capitalize on this opportunity. For example, Adobe Captivate enables users to create mobile learning courses for a multi-device world with an innovative eLearning design platform.
Other than these, the incorporation of micro-learning modules, gamification techniques and interactive elements in M-learning to enhance engagement and motivation has furthered market growth. The inclusion of quizzes, badges, leaderboards, and rewards has resulted in more enjoyable, competitive, and immersive learning experiences, thereby boosting user participation and knowledge retention.
Global Corporate M-Learning Market Driver:
Ever-Increasing Smartphone Users Worldwide: The market is predominantly driven by the widespread availability and increasing affordability of mobile devices such as smartphones and tablets, making them easily accessible to employees.
This accessibility enables employees to engage in learning anytime and anywhere without being bound to a specific location or time, driving digital learning approaches, including M-learning. The flexibility and convenience offered by M-learning allow employees to learn at their own pace and schedule. They can access training materials, courses, and resources whenever needed, which is particularly beneficial for constantly moving employees or busy schedules. As a result, the ample benefits of M-learning in ensuring convenience have propelled its demand among smartphone users, thereby driving the market growth.
Global Corporate M-Learning Market Growth Restraint:
Added Cost Burden Associated with Connectivity and Additional Security & Equipment: The Global Corporate M-learning Market faces obstacles due to increased costs related to connectivity, additional security, equipment, and maintenance. Moreover, the lack of awareness among end users regarding the benefits of M-learning hinders its adoption. Integrating M-learning systems with existing infrastructure poses complexity, discouraging organizations from investing in this technology. The scarcity of skilled professionals capable of developing and managing M-learning solutions further restricts market expansion.
Concerns surrounding data privacy and confidentiality also impede the acceptance of corporate M-learning platforms. To overcome these challenges, it is necessary to conduct comprehensive education and awareness campaigns, emphasize the advantages of M-learning, enhance security measures, and provide affordable connectivity options. Effectively addressing these issues is vital for unlocking the full potential of the Corporate M-learning market.
Global Corporate M-Learning Market Trend:
Inclusion of Bite-Sized Content & Micro-Learning Modules: With bite-sized content and micro-learning modules, Mobile learning approaches have garnered the attention of modern learners, exhibiting shorter attention spans. This is because smaller, focused learning units are easier to consume on mobile devices, enabling employees to acquire knowledge in small increments, subsequently making learning more manageable. Considering these benefits, the demand for mobile applications offering training or learning modules has mounted in the past few years.
Global Corporate M-Learning Market (2023-28): Segmentation Analysis
The Global Corporate M-Learning Market study from MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the analysis, the market has been further classified:
Based on Software:
Here, E-books (electronic books) are projected to garner a notable share of the Global Corporate M-learning Market during 2023-28. It owes to their versatility, ease of use, and ability to incorporate various multimedia elements, such as videos, interactive quizzes, & animations. These digital publications offer a convenient and accessible means of delivering educational content to employees in a mobile format, swiftly adding to the expansion of mobile learning.
Moreover, e-books are cost-effective for organizations, as they eliminate the need for printing and distribution expenses associated with traditional training materials. Updates and revisions to content can be easily implemented in e-books, ensuring employees had access to the most up-to-date information. Additionally, e-books facilitate personalized learning experiences by enabling learners to choose specific chapters or sections based on their individual needs and interests. Backed by these benefits, the demand for e-books in organizations is anticipated to accelerate in the coming years and, in turn, positively influence the Corporate M-Learning Market growth.
Global Corporate M-Learning Market Regional Projection
Geographically, the Global Corporate M-Learning Market expands across:
The North America Corporate M-Learning Market has witnessed significant growth in the historical period, owing to the increased reliance on technologies, the growing mobile workforce, and, consequently, the extensive adoption & implementation of mobile learning solutions within corporate organizations. The widespread adoption of mobile devices across the region has made learning accessible anytime and anywhere, aligning with the fast-paced corporate culture. The convenience and portability of these devices enable individuals in countries like the United States, Canada, and Mexico to engage in learning on the go, influencing the learning choices of the employees.
Moreover, numerous companies within North America, particularly in manufacturing & industrial sectors, such as General Electric, Ford, and Caterpillar, are increasingly employing m-learning solutions to train employees on safety protocols, equipment operation, & process optimization, further contributing to regional market growth. Besides, cost-effectiveness is another factor driving the popularity of corporate m-learning in North American countries, as it eliminates the need for physical resources & reduces training expenses.
Gain a Competitive Edge with Our Global Corporate M-Learning Market Report
Frequently Asked Questions
A. The Corporate M-Learning Market is projected to grow at a CAGR of around 19.43% during 2023-28.
A. The ever-increasing number of smartphone users worldwide, i.e., demonstrating the appetite for convenient & on-the-go learning, is projected to drive the Corporate M-Learning Market in the coming years.
A. The prominent players anticipated to stiffen the competition globally are Adobe Inc, Allen Interactions Inc., Aptara Inc, Articulate Inc, Anthology Inc, Citrix Systems Inc, Cornerstone Ondemand Inc, Sumtotal Systems, Dominknow Inc, Edapp, Higher Learning Technologies Corp, Kallidus Ltd, Upside Learning Solutions Pvt. Ltd, Learning Pool, Qstream Inc., Others.
A. E-books are anticipated to emerge as an area of remunerative opportunities for the leading players in the Corporate M-Learning Market during the forecast period.
A. Globally, North-America would provide lucrative prospects for the Corporate M-Learning Market in the years ahead.
A. Inclusion of bite-sized content and micro-learning modules is the significant trend projected to shape the Corporate M-Learning Market through 2028.
A. The growth of the corporate m-learning market faces obstacles due to increased costs related to connectivity, additional security, equipment, & maintenance.
Global Corporate M-Learning Market Research Report (2023-2028) - Table of Contents
