The US Allergen-free Food Market is projected to grow at a CAGR of around 8% during the forecast period of 2023-28, states MarkNtel Advisors in a recent research report. The US witnessed considerable demand for these foods in the historical years, and the same demand pattern is anticipated to continue during the forthcoming period. A major element driving the growth is the expanded need from consumers for food products that cause fewer allergic reactions based on their immune systems. The development of such food products has been driven by immunological health problems, like diabetes, that are becoming more prevalent, particularly among the millennial age.
Additionally, a lot of consumers now favor these foods & drinks as they think doing so would help them control their weight, enhance their digestive health, etc. Therefore, US citizens are increasingly opting for these food products to reduce the health risks & medical liabilities linked to traditional food products. Moreover, dairy-free, nut-free, gluten-free, and soy-free foods are among the most popular categories. Owing to their widespread use in conventional foods, these items are widely available from a variety of American brands in supermarkets, health food stores, and online sellers.
Hence, it is anticipated that in the upcoming years, the awareness among consumers & demand for healthier & more inclusive food options in the market will augment the revenue growth of the market in the years ahead, further states the research report, “US Allergen-free Food Market Analysis, 2023.”
Offline Distribution Channel Accounts for a Major Share in the US Market
Based on the distribution channel, the market is bifurcated into Offline and online. Among them, Offline distribution channels play a vital role in the US as the sales of allergen-free food from hypermarkets, supermarkets, and retail stores have benefited from consumers' perception that offline purchasing gives them a chance to visually inspect the contents of the food which offers satisfaction to the consumer. Most US citizens still prefer to shop for their grocery items via offline distribution channels, despite the availability of internet channels. This trend looks set to continue for the foreseeable future. Hence, this type of food would experience higher growth through offline sales channels in the forecast period, as offline shopping is considered the most preferred method of shopping.
Confectionary Products to Lead the Allergen-free Food Market
Based on the product, the market is further classified into Snacks, Chocolate, Butter, Plant-based Milk, Flour Mixes, and Confectionary. Among all, the Confectionery Product category witnessed prominent demand in the past years, and it is expected to be the same during the forecast period. The rising population of allergic reactions to confectionary food, owing to ingredients like wheat & corn, led individuals to opt for allergen-free confectionary products, as they are healthy, don’t contain anything that could cause any reaction to an individual & have great taste, which makes it more popular among consumers. According to the National Confectioners Association, 72% of consumers believe in the US that exchanging sweets like chocolates & candies is an important cultural tradition. This has led manufacturers to introduce alternative confectionery, such as baking mixes & biscuits, which do not provoke allergic reactions & satisfy the consumer's palate. Hence, the demand for allergen-free confectionery would augment the market growth in the forecast years.
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Nepra Foods, Komo Plant Based Inc., Comfort Foods, Nestle SA, Danone, Enjoy Life, Made Good, Superseedz, Free2B Foods LLC, Sunbutter LLC Allergen-Free Bakers, LLC are looking forward to strengthening their market position.
Key Questions Answered in the Research Report