Press Release

Escalating Incidences of Gluten Intolerance to propel the Gluten-free Products Across UAE

The UAE Gluten-free Products Market is projected to grow at a CAGR of around 7.5% in the forecast period of 2023-28, says MarkNtel Advisors in their recent research report. The growing prevalence of celiac disease & other gluten intolerance diseases has been catering to the market's growth. Some of the most common symptoms of gluten intolerance are bloating, fatigue, anemia, osteoporosis, etc. Along with these diseases, rising customer awareness of the health benefits of gluten-free products has heightened demand for these products in the market.

Additionally, the country has seen an increase in tourist influx in recent years & most tourists with gluten intolerance prefer to eat gluten-free ready-meal, as they are often more convenient and delectable for customers who are away from their homes. Due to this rising demand, several new & existing restaurants in the country, including Montauk Boutique Cafe, KOBEYa, Miss Tess, Veganesha Bur Dubai, Cafe Bateel, and others, have launched new gluten-free food menus.

Moreover, there is an increase in the number of new entrants in the UAE Gluten-free Products market like Thrivv, Impossible, TNF Fruit Bars, etc. These new entrants come up with new gluten-free products like fruit bars, burgers, and bakery products like bread loaves, hotdog buns, and burger buns in the UAE market. Furthermore, the major existing players intend to introduce a new range of gluten-free products through branding and advertising to attract the attention of their customers.

Thus, the increasing availability of gluten-free products combined with rising demand is expected to supplement the market growth, further states the research report, "The UAE Gluten-free Products Market Analysis, 2023."

Ready-Meal Segment Dominates the UAE Gluten-free Market

Based on the product types, the market is divided into Pasta, Ready Meals, Bakery Products, and Baby Food. Among them, the Ready Meals product type leads in the UAE Gluten-free market, mainly due to the presence of abundant options in this segment. The most prominent reason driving the demand for ready-meal gluten-free products is the rising tourist influx in the country.

Tourists with gluten intolerance often prefer readymade sandwiches & baked products, as they are more convenient to carry & eat while traveling. Apart from this, consumers who spend most of their time outside their homes & are gluten intolerant prefer to eat readymade products as they are easily accessible & handy.

Besides, gluten-free Bakery Products that include rolls, bread, buns, cookies, cakes, crackers, biscuits, wafers, and baking mixes, are consumed regularly by consumers with gluten intolerance in the UAE. Therefore, the rising prevalence of celiac disease is expected to supplement the growth of the bakery product segment during 2023-2028.

Dubai to Dominate the Market Owing to the Rising Number of Restaurants Offering Gluten-free Menu

Geographically, the Dubai Gluten-free market witnessed significant growth in the past few years, owing to the rising presence of food & grocery delivery, e-commerce services like Organic&Real.com (O&R), Food Nation Go, etc. With e-commerce companies offering gluten-free items online and a variety of options, these companies are accelerating sales through convenient purchase options, which encourages customers to order gluten-free products. Additionally, several new and existing restaurants have launched gluten-free menus that offer gluten-free dishes like pasta, sweets, etc. These restaurants enhance the demand for gluten-free flour mixes and pasta that are already processed to remove gluten proteins.

Therefore, the availability of delightful gluten-free products at restaurants & delectable ready meals on online websites would further supplement the growth of the gluten-free market in Dubai, reveals MarkNtel Advisors in their research report, "The UAE Gluten-free Products Market Analysis, 2023."

Key Competitors

According to MarkNtel Advisors, the leading players in the UAE Gluten-free Products Market are Barilla Middle East FZE UAE, Dr. Schar, Bob's Red Mill, Carrefour UAE, Earth Goods, Nairn's Oatcakes Limited, Emco spol s.r.o., Nestle Middle East FZE, Snyder's of Hanover, and Conagra Foods.

Key Questions Answered in the Study

1. What are the current & future trends in the UAE Gluten-free Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across various countries, followed by their comparative landscape?
4. What are the key growth drivers & challenges for the UAE Gluten-free Market?
5. What are the customer orientation, purchase behavior, and expectations from product manufacturers across various regions?

Market Segmentation:

1. By Product Type (Pasta, Ready Meals, Bakery Products, Baby Food)
2. By Distribution Channel (Grocery Shops, Hypermarkets/Supermarkets, Online, and Others (Health & Natural Food Stores, Specialty Retailers, etc.))
3. By Region (Dubai, Al-Ain & Abu Dhabi, Sharjah, and Northern Emirates)