The hand sanitizer market in the Asia-Pacific region is proliferating due to the growing awareness among end users about health and well-being and improving living standards due to surging disposable income. Moreover, robust growth in health emergencies across the region is a key factor for the growth in the demand for hand sanitizers in the region. For instance, the corona virus spread in the region is leading to a greater demand for hand sanitizers. As per WHO, there were around more than 1 million confirmed COVID-19 cases across the globe in the beginning of April (1st week), out of that, 80,000 were found in China. The hand sanitizer sales in Malaysia surged around 800% in comparison to the previous week in January. So, there has been a rapid growth in the sales of hand sanitizers in the APAC region including countries China, India, Malaysia, Australia, etc.
Moreover, the support from governments in the region and organizations such as WHO, FDA, and CDC is a major factor for the growth of the market. In India, the government announced to issue the license to all the applicants who intend to manufacture hand sanitizers to fulfill the bottleneck.
According to MarkNtel Advisors’ research report titled “Asia-Pacific Hand Sanitizer Market Analysis, 2020”, the market size of Asia-Pacific Hand Sanitizer is forecast to grow at a CAGR of around 19% during 2020-25. The corona virus epidemic which originated from China and now has spread across APAC region and is also the main contributor to the growth of the hand sanitizer market in the Asia-Pacific region in 2020.
Furthermore, growing awareness and the need to maintain hygiene among consumers are influencing the market growth of hand sanitizers. China is the market leader in the Asia-Pacific hand sanitizer market in 2019 due to an increasing population, rising living standards, and growing disposable income. Moreover, due to a surging health awareness among end users, the hand sanitizer market in China is witnessing an uptick; and the trend is expected to remain the same in the forthcoming years too.
Construction of Temporary and Private Hospitals to Boost the Demand
Furthermore, growing awareness and the need to maintain hygiene among consumers are influencing the market growth of hand sanitizers. In China, 16 temporary hospitals were constructed due to the coronavirus epidemic. Also, there are numerous healthcare projects in the region that are currently under construction, and would result in the demand for hand sanitizers in the APAC.
Supermarket and Hypermarket to Emerge as the Fastest Growing Segment During the Forecast Period
In 2019, the supermarket and hypermarket contributed the major market share in APAC hand sanitizer marking owing to the rapid increase in the number of supermarkets and hypermarkets in the region. Also, the offer and discounts coupled with the availability of several brands is the prime reason for the growth of the hand sanitizer sales from supermarkets and departmental stores, as stated in MarkNtel Advisors’ research report “Asia Pacific Hand Sanitizer Market Analysis, 2020”. However, the online segment is expected to dominate in the forthcoming years due to the rapid rise in the e-commerce industry.
According to MarkNtel Advisors, some the of key competitors operating in the hand sanitizer market include The Himalaya Drug Company, Unilever, 3M, GOJO Industries, Reckitt Benckiser Group plc, Procter & Gamble, Others, etc. During 2015-19. The APAC hand sanitizer market is fragmented due to the presence of numerous players in the industry and also, the entrance of numerous players with the government support is leading to greater competition.
“Asia-Pacific Hand Sanitizer Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and growth opportunities available for hand sanitizer providers across the region. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.
1. By Product Type (Gel, Spray, Foam, Others)
2. By End User (Hospitals, Hotels and Restaurant, Residential, Others)
3. By Sales Channel (Departmental Store and Hypermarket, Pharmacies, Online Store, Others)
4. By Country (China, Japan, India, South-Korea, South East Asia, Australia)
5. By Company (The Himalaya Drug Company, Unilever, 3M, GOJO Industries, Reckitt Benckiser Group plc, Procter & Gamble, Others)
Key questions answered in the study:
1. What are the current and future trends of the APAC Hand Sanitizer industry?
2. How the industry has been evolving in terms of end-user demand and application areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the APAC Hand Sanitizer industry?
5. What are the customer orientation, purchase behavior, and expectations from the Hand Sanitizer firms across various countries?