The significant rise in air pollution in the country is making air purifiers an integral lifestyle product for the people. The growing awareness regarding the quality of indoor air due to a gradually deteriorating air quality and associated environment issues is leading to the growth in the adoption of air purifiers. Besides these, robust deteriorating air quality in most of the Indian cities and rising incidences of respiratory and asthma diseases, coupled with increase in death rate due to respiratory disease from air pollution and launch of technologically advanced indoor air purifiers by the market players are some of the factors driving the growth of India Air Purifier market. According to Health Effects Institute (HEI), exposure to outdoor and indoor air pollution contributed to over 1.2 million deaths in India in 2017.
However, due to burgeoning number of premature deaths due to air pollution and increase in discretionary income are promoting the growth of the market in the forecast period. Around 23,26,771 premature pollution-related deaths occur in India every year.
According to MarkNtel Advisors’ research report titled “India Air Purifier Market Analysis, 2020”, the India Air Purifier market is anticipated to grow at a CAGR 26% during 2021-26F. Based on Type, High-efficiency particulate air (HEPA)+ Activated Carbon (AC) acquired the significant market share 2020. AC filter in air purifier helps to trap known allergens and impurities like dust, smoke, pet, hair, household chemicals, benzene etc., and also eliminates unpleasant odor thus, keeping indoor air fresh. HEPA+AC filters in air purifier trap up to 99.97% of small particles 0.3 microns and higher as well as most larger particles, especially spores, and benefit people who have allergies.
“India Air Purifier Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and growth opportunities available for Air Purifier providers across the globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.
Delhi & NCR Dominated the Market
Based on Leading Cities, Delhi & NCR dominated the India air purifier market in 2019 and is projected to maintain its dominance during the forecasted period 2020-26 due to rising level of air pollution and installation of “smog towers” across the capital to deal with air pollution. Besides these, rising premature death rates, boost in the adoption of air purifiers due to poor air quality index (AQI), and burgeoning companies focus on developing low-cost air purifiers. Moreover, rising incidences of respiratory diseases, growing urban population, surging awareness among people and escalating expenditure on health and well-being products are projected to fuel the demand for Air Purifier in the forthcoming period as stated in MarkNtel Advisors’ research report “India Air Purifier Market Analysis, 2020”.
According to MarkNtel Advisors, the key players with a considerable market share in the India Air Purifier market are Eureka Forbes Ltd., Philips India Ltd., Honeywell International Pvt Ltd., Kent RO Systems Ltd., Blueair India Pvt. Ltd., Panasonic India Pvt. Ltd., Crusaders Technologies India Pvt. Ltd., Sharp Business Systems (India) Private Limited, Daikin Air Conditioning India Pvt Ltd., etc.
Key questions answered in the study: