India is currently dealing with numerous challenges related to wide access to safe drinking water due to issues such as increase in water pollution, a lack of sewage management, and growing industrialization. According to the Water Gap- WaterAid’s State of the World’s Water 2018 report, 844 million in the world are deprived of safe and clean drinking water where 19% of these reside in India. The rising awareness about water-borne diseases and industrial development leading to water pollution has boosted the demand for water purifiers in the country. In 2018, the cases due to cholera increased to 651 from 508 in 2017. Moreover, the total deaths due to acute diarrheal diseases increased from 1,362 in 2017 to 1,450 in 2018.
According to MarkNtel Advisors’ research report titled “India Water Purifier Market Analysis, 2020”, market size of the water purifiers in India is estimated to grow at an astronomical pace during 2020-25. Several companies are increasingly expanding their business in India by venturing in the water purifier segment. Moreover, the companies are also integrating advanced technologies with the water purifier to provide better services to the customers. Hence, these factors are anticipated to strongly contribute to the growth of India Water Purifier market in the forthcoming period.
“India Water Purifier Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and growth opportunities available for water purifier providers across the country. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.
Reverse Osmosis (RO) Technology to Dominate in the Forecast Period
The RO technology captured the highest market share in India Water Purifier market in 2019. This is attributed to the regular technological innovation in the RO water purification system. Moreover, the launch of new products in the RO water purifier range is anticipated to strongly contribute to the growth of RO Water Purifier market in the forthcoming period.
According to MarkNtel Advisors, the India Water Purifier market is quite fragmented due to the presence of several players in the market. The key players in the industry with a considerable market share include Eureka Forbes, Kent RO Systems, Hindustan Unilever Limited, Ion Exchange, Blue Star, A.O. Smith Corporation, etc. The companies are increasingly introducing new products integrated with new technologies to gain a competitive edge in the industry.
The demand for clean drinking water is proliferating in the commercial sector on an account of the increasing establishment of corporate buildings in the country, as stated in MarkNtel Advisors’ research report “India Water Purifier Market Analysis, 2020”. The companies providing commercial water purifiers include Kent RO Systems, Eureka Forbes, Pureit, etc. Kent RO Systems provide commercial water purifier under Kent Elite and Kent Perk,
Key questions answered in the study: