Poland is an emerging economy with a large network of tire dealers in the country. The country has the presence of leading players in the country which are setting up units in the country. A propelled growth has been witnessed in the first half of 2019.
According to the MarkNtel Advisors’ research report, “Poland Tire Market Analysis, 2020”, the tire market is projected to grow at a CAGR of around 3% during 2020-25. The sales of passenger cars in October 2019 totaled around 46,895 as compared to 39,908 in October 2018. Moreover, total sales of automobiles in the country from Jan-Oct, 2019 were around 514,620 as compared to 498,518 in 2018. The increasing sales of passenger cars in the country are anticipated to boost the demand for tires. With the soaring construction activities in the country, the sales for light commercial vehicles rose by 2.9% y/y estimating around 56,896 from Jan-Oct, 2019 as compared to 55,267 in Jan-Oct, 2018.
The presence of leading players in the country such as Bridgestone, Michelin, Pirelli, and Hankook, the country is the third-largest producer of passenger cars after the Czech Republic and Slovakia in Europe. Thus, a substantial demand by OEMs is witnessed. However, the major demand is for the replacement tires. With the inducing demand for commercial vehicles, the tire industry is beholding a replacement demand for tires as revealed by MarkNtel Advisors in their research report “Poland Tire Market Analysis, 2020”.
Dominance of Larger Rim Sizes
Rim sizes of around 15” to 18” are in demand by the automobile manufacturers as they are shifting to larger rim sizes to improve the look and aesthetics of the vehicles. Thus, rim size of around 15” and 18” are prevalent among the OEMs.
All-season tires dominated the tire industry in 2019 as the tires work efficiently in the dry weather conditions as well as wet climate. Additionally, as the country faces extreme temperatures and snowfalls during the year. Hence, winter tires are thriving in the Poland tire market.
According to the MarkNtel Advisors the major leading players in the Poland tire market are Goodyear Dunlop Tires, Michelin, Continental, Bridgestone, Pirelli, Hankook, Kumho, Cooper, Nokian, Apollo Vresdestein among others. Bridgestone has two manufacturing units in Poland whereas Goodyear and Michelin have 1 manufacturing unit each in the country. In 2018, Michelin invested in a Polish plant situated in Olsztyn to increase the production of the premium tire to 5 million yearly. The production would be done will the modern equipment and is expected to get completed in 2022.
“Poland Tire Market Analysis, 2020”, provides comprehensive qualitative and quantitative insights on the industry potential, key factors such as trends, drivers, hotspots and opportunities and challenges available for Poland Tire market providers across the globe. Moreover, the report also encompasses the key leading players in the industry, along with competitive benchmarking and competition matrix and company profiling.
1. By Type of Vehicles (Passenger Car, Light Commercial Vehicle, Medium and Heavy Commercial Vehicles, Off the Road (OTR), Two Wheelers)
2. By Demand Category (OEM and Replacement)
3. By Type of Tires (Radial and Bias)
4. By Sales Channel (Dealer/Exclusive stores, Online and Others)
5. By Season (All season, Winter and Summer)
6. By Price Category (Budget- Up to USD90, Economy- USD91-USD140, Premium- Above USD140)
7. By Rim Diameter (Upto 12”, 12.1” to 15”, 15.1.” to 18”, 18.1” to 20”, 20.1” to 22.5”, 22.6” to 26”, 26.1” to 35”, 35.1” to 47”, Above 47”)
8. By Region (East and West)
9. By Company (Goodyear Dunlop Tires, Michelin, Continental, Bridgestone, Pirelli, Hankook, Kumho, Cooper, Nokian, Apollo Vresdestein)
Key questions answered in the study:
1. What are the current and future trends of the Poland tire market?
2. How the industry has been evolving in terms of end-user demand and application areas?
3. What are the future plans and customer expectations of end-users across the country?
4. How the competition has been shaping across the countries followed by their comparative factorial indexing?
5. What are the key growth drivers and challenges for the Poland tire market?
6. What are the customer orientation, purchase behavior, and expectations from Poland tire suppliers across various regions?