Vacuum cleaners have become an integral part of day-to-day lives of people. The demand for vacuum cleaners is growing at a high rate owing to the factors such as rising working women population, launch of technologically advanced hi-tech products and surging investment in the real-estate sector. Further, the escalating presence of foreign market players due to numerous product launches or partnerships, rising inclination toward mechanized cleaning, and various initiatives taken by the government to boost tourism and hospitality industry are leading to a positive impact toward the growth of the market in the forecast period.
According to MarkNtel Advisors’ research report “India Vacuum Cleaner Market Analysis, 2020”, the India Vacuum Cleaner market is anticipated to grow at a considerable CAGR during 2020-25. Based on Type, Canisters acquired the largest market share in 2019. The demand for canister vacuum cleaner is majorly used in the household segment as these are highly flexible, with low noise levels, and are capable of cleaning tiny dust particles.
Moreover, the robotic vacuum cleaner segment is projected to witness rapid growth in the India vacuum cleaner market. Robotic vacuum cleaners are incorporated with advanced features such as Wi-Fi connectivity, voice control, Laser Distance Sensor (LDS) navigation system, and remote control through a smartphone app. The rising customer disposable income along with escalating footing of the international market players such as Xiaomi Teases and Eufy by Anker Robovac in the country by the launch robotic vacuum cleaners are expected to drive the growth of the market in the coming years.
“India Vacuum Cleaner Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and growth opportunities available for Vacuum Cleaner providers across the country. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.
Residential Segment Dominated the Market
By End User, Residential segment dominated the India vacuum cleaner market in 2019. The rising preference of customers toward nuclear households, burgeoning disposable income, and growing working women population have surged the demand for vacuum cleaners as they are cost-effective for cleaning in comparison with manual cleaning.
However, the demand for vacuum cleaners for the commercial sector is also surging at a high rate. The growth of the segment is attributed to burgeoning government spending toward the development of malls, hotels, airports etc. Moreover, the extensive government initiatives to boost tourism and hospitality sector is projected to fuel the demand for vacuum cleaners in the forthcoming period as stated in MarkNtel Advisors’ research report “India Vacuum Cleaner Market Analysis, 2020”.
According to MarkNtel Advisors, the key players with a considerable market share in the India Vacuum Cleaner market are Dyson, Philips Indian Limited, Panasonic India Pvt. Ltd., Roidmi, TTK Prestige, Integrated Professional Cleaning (IPC), Kärcher India, Eureka Forbes, Kent, iRobot India etc.
Key questions answered in the study: