Press Release Description

A USD 1.49 Billion GCC Laundry Chemicals Market to Grow at a CAGR of Around 3.6% During 2024-30

The GCC Laundry Chemicals Market size is valued at around USD 1.49 billion in 2024 and is projected to grow at a CAGR of about 3.6% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The laundry chemicals in the GCC registered healthy growth for the duration of 2019-23, in most cases attributed to increasing customer awareness of the wide form of products available, and the growing participation of women in the group of workers. Moreover, different elements inclusive of growing urbanization, increasing disposable income, and a growing cognizance of hygiene are also expected to contribute immensely to the sale of laundry chemicals in the GCC region.

Moreover, clients in Dubai, Abu Dhabi, Riyadh, Doha, Kuwait, etc., are gradually moving closer to environment-friendly laundry chemicals. The customers in these cities are ready to pay higher prices for environmentally sustainable laundry chemical substances. This transition towards sustainable & chemical-free products is amplifying the demand for eco-friendly detergents in the GCC nations.

GCC Laundry Chemicals Market

The aggressive market strategy via the key players such as Unilever, Henkel Arabia, etc., via digital media, discounts in supermarkets and hypermarkets, online cashback, etc., has considerably catalyzed the rising demand for various laundry chemicals such as detergents and fabric softeners. In particular, concentrated liquid detergents outpaced the growth of standard options in 2023. The same trend is set to prevail in the forthcoming years, further states the research report, GCC Laundry Chemicals Market Analysis, 2024.”

GCC Laundry Chemicals Market Segmentation Analysis

Detergent Segment Holds a Major Market Share

Based on the type, the market is further bifurcated into emulsifiers, detergents, bleaches, fabric softeners, and others (pH Adjusters, Blocking Agents, etc.). Among them, the detergent segment dominated the GCC Laundry Chemicals Market in 2023. Powder detergents are the most preferred type of detergent in the entire GCC region. Nevertheless, a large segment of consumers still invariably purchase the standard versions of liquid detergents, as opposed to the dominance of the concentrated format within powder detergents, due to their widespread availability and attractive promotional offers.

Besides, the softeners are increasingly gaining the attention of consumers in the GCC nations since they are more suitable for cleansing their customary attire. For instance, specialized products such as thobe and abaya require the consistent use of fabric softeners and special thobe/abaya detergents.  

Saudi Arabia Leads the GCC Laundry Chemicals Industry

Saudi Arabia grabbed a market share of more than 60% in the GCC Laundry Chemicals Market in 2023. The country’s economic diversification plan under VISION 2030 is attracting government and foreign investments in the hospitality industry, healthcare institutes, tourist attractions, etc. These investments are majorly diverted toward new capacity creation or greenfield investments. The country is expected to spend more than USD 60 billion on the creation of healthcare infrastructure, which includes new hospitals, primary health centers, specialty clinics, etc., by 2030. However, around USD 12 billion is expected to be spent by the remaining GCC states on the new health infrastructure during 2024-30.

Moreover, the Saudi Arabian hotel industry is set to add more than 300,000 rooms during 2024-30 to its capacity in 2023. While all other GCC member countries would add around 55,000 rooms during the same period. Therefore, the gigantic difference in the scale of investments in the industries that are one of the largest consumers of laundry chemicals is set to translate into the growth of the market share of Saudi Arabia during 2024-30.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including National Detergent Company SAOG (NDC), Galgorm Group (P&G), Al Basma Detergents & Cleaning Ind LLC, Unilever Middle East & North Africa, Henkel AG & Co. KgaA, Protek, Ecolab, Dow Chemicals, Technical Chemical Laboratories (TCL), International Flavors & Fragrances Inc., Basic Chemical Industries (BCI), ENICHEM S.p.A., and others (Diversey, Knooz Al-Ardh Detergent Manufacturing CO. LLC, Khair Inorganic Chemical Industries Co, Malco Products, Inc., etc.) are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the market?
  3. What key factors would propel and impede the industry across the region?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition been shaping up across various countries?
  6. How have the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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