Press Release

Global Fitness App Market to Achieve a Tremendous CAGR of Around 16.3% During 2024-30

The Global Fitness App Market is anticipated to grow at a CAGR of about 16.3% during the forecast period, i.e., 2024-30., cites MarkNtel Advisors in the recent research report. The Global Fitness App Market has experienced growth due to ongoing technological advancements and a growing emphasis on healthy living, along with widespread internet access. Additionally, the market is being fueled by an increasing number of fitness apps designed to meet consumer demands. The rising use of smartphones worldwide also plays a significant role in driving expansion for these types of applications, particularly as adoption rates continue to increase in regions like China and the United States, where there are larger audiences available for app developers targeting health-conscious individuals seeking ways to improve their physical wellbeing.

Fitness apps have seen a surge in demand due to an increase in health issues among young people caused by their sedentary lifestyle. The rising need for effective solutions has led to the growth of this global market, partly driven by women seeking personalized approaches to achieving wellness goals. Over half of users obtain health information through such applications that cover various categories, including care management, vital sign monitoring, medication management, and consultancy focused on overall well-being and women's health concerns.

In the fitness app market, a significant trend is the incorporation of wearable devices. This means that fitness apps are now being designed to work alongside smartwatches and fitness trackers, allowing users to accurately track their progress during workouts. The widespread usage of popular wearables like Fitbit and Apple Watch has contributed significantly to market growth. As this trend continues to evolve, it's expected that wearable technology will continue to drive substantial expansion in the future for the overall wellness industry.

Moreover, both governmental bodies and business enterprises are allocating funds toward creating fitness applications. Certain apps necessitate obtaining regulatory authorization from entities such as the U.S. FDA or local governing agencies, which could ultimately escalate expenses associated with designing new exercise applications, further states the research report, “Global Fitness App Market Analysis, 2024.”

Global Fitness App Market Segmentation Analysis

The Smartphones Segment Holds a Significant Market Share

Based on the device type, the market is further bifurcated into Smartphones, Tablets, and Wearable Devices. Out of them, the smartphones segment exhibits significant growth in the Global Fitness App Market as they offer ultimate convenience to users with fitness apps. They are widely available, portable, and easily accessible, thereby making them highly preferable. By simply downloading these apps on their phones, users can access a range of features that transform their devices into personal trainers equipped with workout plans and nutrition trackers, enabling easy integration of physical activity into daily routines.

Furthermore, the generous display of smartphones offers enhanced clarity of workout metrics, creating a fully engaging training session for users. These fitness applications on smartphones are inclusive of various proficiencies and aspirations; they serve as an essential focal point in countless individuals' fitness expeditions presently.

North America Leads the Global Fitness App Market

North America commands the largest market share for fitness applications, driven by factors such as expanding coverage networks, mounting smartphone usage rates, an elevated incidence of chronic ailments, and an aging populace. The United States reigns supreme in global demand for health apps due to its enthusiastic adoption rate towards mHealth initiatives within the region.

Over the past few years, there has been a significant surge in fitness app usage. An estimated 74% of Americans have been observed using at least one such app, reflecting exponential growth. A Freeletics Survey found that about 60% of people plan to ditch gym memberships or subscriptions and instead switch to employing various fitness apps for their workouts. This is set to bolster market demand within the region even further.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Headspace Health, My FitnessPal Inc., Apple Inc., Google, Fitbit, Flo Health, Keep (Beijing Calories), Fitness Coach, Samsung Health, HealthifyMe, Home Workout, Grandapps, Dom and Tom, WillowTree, Motorola Mobility LLC, BetterMe, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across various regions?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?