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Press Release Description

Burgeoning Consumption in UK is Proliferating the Demand for Basmati Rice in Europe

Basmati rice is long-grain aromatic rice grown traditionally in the Indian subcontinent. Basmati rice is different from other aromatic long-grain varieties of rice and has a superior aroma, delicious taste, and distinct flavor. The major varieties of this rice include Basmati 217, Basmati 386, Basmati 370, Pusa Basmati-1, Ranbir Basmati, Basmati 198, and DP Basmati.

According to MarkNtel Advisorsresearch report titledEurope Basmati Rice Market Analysis, 2020”, the Europe Basmati Rice market is expected to grow at a CAGR of around 4% during 2021-26. There has been an emanating demand for basmati rice in Germany and the Netherlands. Total sales of the basmati rice accounted to be around 156,679 tonnes from September 2018 to March 2019 as compared to 143952 tonnes in September 2019 to March 2020 according to the European Commission. The recent ban on importing basmati rice from Iran is acting as an advantage for the exporting countries as it provides price benefits to several European countries which are expected to promulgate the basmati rice market in Europe.

“Europe Basmati Rice Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and growth opportunities available for Europe Basmati Rice providers across the region. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.      

United Kingdom to Hold the Highest CAGR in the Coming Years

The UK has been witnessing the highest demand for basmati rice since 2016 as it is the leading importer of rice from India and Pakistan. Moreover, due to the recent ban on basmati rice from Iran, the prices of this rice are expected to decrease in the UK. The Netherlands is the second leading country in Europe which has the highest demand from India and Pakistan. The demand is expected to rise during 2021-26 as stated in the MarkNtel Advisors’ research report “Europe Basmati Rice Market Analysis, 2020”. 

According to MarkNtel Advisors, the key players with a considerable market share in the Europe Basmati Rice market include Amira Basmati Rice, HBI, Estraco, East End Foods, Tba Suntra, S.G.S. International Rice Company, Amira Nature Foods, VSR Rice, The Rice N Spice International Ltd, Kohinoor Foods, etc.

 Market Segmentation:

  1. By Type (Upto 2 Kg, 2.1 to 5 Kg, 5.1 to 10 Kg, Above 10 Kg)
  2. By Origin (India and Pakistan)
  3. By Type (Husked and Unhusked)
  4. By End User (Homes and Commercial)
  5. By Distribution (Hypermarkets & Supermarkets, Convenience Stores, Home Delivery, On Trade, Others)
  6. By Country (Germany, France, The United Kingdom, Italy, Spain, The Netherlands, Russia, Scandinavia, Others)
  7. By Company (Amira Basmati Rice, HBI, Estraco, East End Foods, Tba Suntra, S.G.S. International Rice Company, Amira Nature Foods, VSR Rice, The Rice N Spice International Ltd, Kohinoor Foods, etc.)

Key questions answered in the study:

  1. What are the current and future trends of the Basmati Rice industry?
  2. How the industry has been evolving in terms of sales demand and application areas?
  3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
  4. What are the key growth drivers and challenges for the Basmati Rice industry?
  5. What is the customers’ orientation, purchase behavior, and expectations from the Basmati Rice firms across various regions?

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