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Press Release Description

Boost in Working Women Populace is Propelling the Growth for Asia-Pacific Baby Wipes Market

The Asia-Pacific Baby Wipes market is growing at a high rate owing to the factors such as the launch of innovative baby wipes such as paper-based wet wipe, boost in working women populace, modernization in healthcare practices and a significant rise in the birth rate. Besides this, increasing prevalence of skin disease among infant, the surging population of biodegradable wet wipes and growing use of the natural ingredient in the wipes such as aloe vera are some of the major factors expected to propel the demand for baby wipes over the forecast period.

According to MarkNtel Advisorsresearch reportAsia-Pacific Baby Wipes Market Analysis, 2020”, the Asia-Pacific Baby Wipes market is anticipated to grow at a CAGR of 14% during 2021-26. Based on Product Type, the demand for Wet Wipes market is soaring at an exponential rate. This is due to the launch of various water-based baby wipes, growing awareness among consumer, significant surge in infant population and rising demand for biodegradable and disinfectant baby wet wipes. Moreover, the escalating inclination toward travel-friendly wet wipes is anticipated to surge the market share of the segment in the coming years.

“Asia-Pacific Baby Wipes Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Baby Wipes providers across the region. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.      

India Attain the Highest Growth

India is projected to grow at the highest CAGR in the Asia-Pacific Baby Wipes market in 2020. The growth is attributed to the launch of innovative baby antimicrobial wet wipes, increasing working women population, and surging use of baby wipes as a makeup remover among millennial. Besides this, the rise in child-birth rate, growing purchasing power of customer and burgeoning hygiene awareness among mothers are anticipated to fuel the demand for baby wipes.

However, during the COVID-19 pandemic, India is projected to record the highest number of births with more than 20 million babies expected to be born in the country between March and December, according to United Nation. Thus, the skyrocketing demand for baby wipes is projected to witness in the near future as revealed by the MarkNtel Advisors’ research report “Asia-Pacific Baby Wipes Market Analysis, 2020”. 

According to MarkNtel Advisors’, the key players with a considerable market share in the Asia-Pacific Baby Wipes market Johnson & Johnson, Babisil Products Ltd., The Himalaya Drug Company, Farlin Corporation, Kimberly-Clark Corporation, Hengan International Group Company Ltd., Procter & Gamble Co., Pigeon Corporation, Unicharm Corporation etc.

Market Segmentation:

  1. By Product Type (Wet Wipes, Dry Wipes)
  2. By Distribution Channel (Pharmacy, Hypermarket/ Supermarket, Online, Others)
  3. By Fabric Type (Spunlace, Airlaid, Coform, Needle Punch, Composite, Others)
  4. By Country (China, Japan, South Korea, Australia, India, South East Asia),
  5. By Company (Johnson & Johnson, Babisil Products Ltd., The Himalaya Drug Company, Farlin Corporation, Kimberly-Clark Corporation, Hengan International Group Company Ltd., Procter & Gamble Co., Pigeon Corporation, Unicharm Corporation etc.)

Key questions answered in the study:

  1. What are the current and future trends of the Baby Wipes industry?
  2. How the industry has been evolving in terms of end-user demand and application areas?
  3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
  4. What are the key growth drivers and challenges for the Baby Wipes industry?
  5. What is the customer orientation, purchase behavior, and expectations from the Baby Wipes firms across various regions?

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