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Antibacterial Properties and Affordability are anticipating the market of India Bath & Shower Care Market

The India Bath & Shower care market is anticipated to experience robust growth in the forecasted period on account of the rising prevalence of health and good looks, burgeoning brand consciousness among customer along growing awareness regarding personal care and advancements in beauty products. Besides this, increasing demand for natural and environmental-friendly products, bolstering the working women population and surging private investment is anticipated to augment the growth of the market in the forecast period.

Key questions answered in the study:

  1. What are the current and future trends of the Bath & Shower Care industry?
  2. How the industry has been evolving in terms of end-user demand and application areas?
  3. How the competition has been shaping across the regions followed by their comparative factorial indexing?
  4. What are the key growth drivers and challenges for the Indian Bath & Shower Care industry?
  5. What is the customer orientation, purchase behavior, and expectations from the Bath & Shower Care firms across various regions?
  6. What are the key overall market statistics or market estimates (Market Overview, Market Size- By Value, Forecast Numbers, Market Segmentation, Market Shares) of India Bath & Shower Care Market?
  7. What are the key innovations, technology upgrades, opportunities, regulations in the India Bath & Shower Market? 
  8. Who are the key competitors or market players and how they perform in India Bath & Shower Market based on competitive benchmarking matrix?
  9. What are the key results derived from the market surveys conducted during the course of India Bath & Shower Market study?  

According to MarkNtel Advisorsresearch reportIndia Bath & Shower Care Market Analysis, 2021”, the market is anticipated to grow at a CAGR of around 5% during 2021-26. The introduction of new and innovative hand sanitizers by the market player, burgeoning consumer towards more natural and environmental-friendly products, a significant rise in the demand for liquid soap and bar soap are placing a lucrative opportunity for the growth of the market.

“India Bath & Shower Care Market Analysis, 2021” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Bath & Shower Care providers across the region. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.      

Retail Store Holds Largest Share as Distribution Channel in Forecast Period

In terms of distribution channels, sales across all channels are expected to normalize towards the end of the forecast period as consumers venture outside their homes more often. However, people are returning to more regular shopping habits though price sensitivity is set to remain for most of the forecast period due to the significant economic impact of COVID-19 on the country’s economy. Hence, this is strongly contributing toward the growth of India Bath & Shower Care Market in the forthcoming period as stated in MarkNtel Advisors’ research report “India Bath & Shower Care Market Analysis, 2021”.          

According to MarkNtel Advisors’, the key players with a considerable market share in the India Bath & Shower Care market are Hindustan Unilever Ltd., Wipro Consumer Care & Lighting Ltd., Godrej Consumer Products Ltd., Reckitt Benckiser (India) Ltd., ITC Ltd., Patanjali Ayurved Ltd., Karnataka Soaps & Detergents Ltd., Nivea India Pvt Ltd., Cholayil Pharmaceuticals Pvt Ltd., Emami Ltd., etc.

Market Segmentation:

  1. By Category (Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Intimate Hygiene, Intimate Washes, Intimate Wipes, Liquid Soap).
  2. By Distribution Channel (Store-Based Retailing, Grocery Retailers, Modern Grocery Retailers, Hypermarket, Supermarket, Traditional Grocery Retailers, Non-Grocery Specialist, Health and Beauty Specialist Retailers, Beauty Specialist Retailer, Chemist/Pharmacies, Mixed Retailers, Department Stores, Non-Store Retailing, Direct Selling, E-commerce)
  3. By Region (North, East, West, South, North East)
  4. By Brands (Lifebuoy, Santoor, Dettol, Lux, Godrej No 1, Dove, Pears, Cinthol, Patanjali, Vivel, Hamam, Pond's, Nivea Crème Soap, Fiama Di Wills, Medimix, Mysore Sandal, Himani Navratna Cool Talc, Superia, Johnson's Baby)
  5. By Company (Hindustan Unilever Ltd., Wipro Consumer Care & Lighting Ltd., Godrej Consumer Products Ltd., Reckitt Benckiser (India) Ltd., ITC Ltd., Patanjali Ayurved Ltd., Karnataka Soaps & Detergents Ltd., Nivea India Pvt Ltd., Cholayil Pharmaceuticals Pvt Ltd., Emami Ltd., etc.)

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